With rapid globalization, the word is moving forward at faster pace. New industries have come up and they have all opened up new avenues for the investors. But with the exciting new opportuniƟes, it has also increased the risk. And to cater to these worries, our financial consultants have stood guard. With the help of financial consultants, people have been able to make informed decisions and grow in their financial space.

3. The Most Trusted Financial
Consultants to Watch in
2021
Helping people manage their wealth efficiently and embark
on the journey of learned investments is Mehta Wealth, a
company that is commi ed to empowering the wealth of
people. Mehta Wealth is a seasoned wealth management
company located in Surat, Gujrat. Their services cater to the
HNIs and the Ultra HNIs and have a diverse client base of
domes c, NRI, and ins tu onal clients.
This issue of The Business Fame of “The Most Trusted
Financial Consultants to Watch in 2021” features some of
the best financial consultants, who with their mely advice
have helped many in their investment journey.
ith rapid globaliza on, the world is moving
Wforward at a faster pace. New industries have
come up and they have all opened up new
avenues for the investors. But with the exci ng new
opportuni es, it has also increased the risk. And to cater to
these worries, our financial consultants have stood guard.
With the help of financial consultants, people have been able
to make informed decisions and grow in their financial space.
Featuring for the Cover Story is Prabhudas Lilladher, a firm
that has garnered the trust of hundreds of thousands of
people for providing prudent financial advice. The company
provides cu ng-edge Investment Banking and Corporate
Advisory services to corporate clients in India and abroad.
In Candid Conversa ons with The Business Fame read
interviews of-
Founded in the year 2000 by Mr. Sanjay Kalika Mishra & Mr.
Vijay Arora, Apex is a complete risk management company
for medical prac oners. The company provides people with
an innova ve idea of providing a safe and pa ent-friendly
atmosphere for medical professionals by managing all their
crises through our exper se & Insurance.
In an interview, Abhishek Marwah is the Founder and CEO of
Marwah Financial takes us through an interes ng journey
with his company. Marwah Financial provides premium
services from Mutual Funds Distribu on to Real Estate
Advisory. They are driven by a passion for touching lives and
not just managing the client's wealth.
In an interview, Nikhil Vora is the Founder and CEO of Sixth
Sense Ventures Advisors LLP takes us through an interes ng
journey with his company. Sixth Sense Ventures is India's first
domes c, consumer-focused venture fund that is inves ng in
the Consumer of Tomorrow…Today!
™

4. ISO 9001:2015 Certied Media Firm
™

5. Mehta Wealth
Empowering Wealth of People
Marwah Financial
Delivering Best-in-class
Financial Services
Sixth Sense
Success in the Venture World
BEST OF BUSINESS
CONTENT
PRABHUDAS
LILLADHER
Your Trusted Financial Consultant
COVER STORY | 08
FROMTHE EDITOR
Top 4Trends Reshaping the Consulting
Industry in the Post-Pandemic World
16
20
24
30

8. Your Trusted Financial Consultant
PRABHUDAS
LILLADHER
“All of PL's offerings and operations
are backed by its excellent technical
infrastructure which is the best in
the industry - ensuring speed,
accuracy, security and live customer
support to clients.”
™

9. Cover Story
THE MOST TRUSTED
FINANCIAL
CONSULTANTS
TO WATCH IN 2021
AMISHA VORA
JOINT MANAGING DIRECTOR
™

10. ™
Featuring in the cover story of The Business Fame's
issue on The Most Trusted Financial Consultants to
Watch in 2021 is Prabhudas Lilladher, a firm that has
garnered the trust of hundreds of thousands of people
for providing prudent financial advice.
In 1944, Prabhudas Lilladher Sheth registered a
partnership firm providing equity arbitrage and
stockbroking services. Evolving from a standalone
brokerage entity, today, the Prabhudas Lilladher
Group is one of India's leading and most-reputed
providers of financial services, covering the entire
suite of key financial services. Its biggest asset is a
76-year old legacy of expertise and adherence to the
founding principles of integrity, transparency and
accountability.
The world today is moving at a fast pace, and
equity and money are moving faster. Things
are not like the olden times anymore. The
concept of saving money has changed drastically.
Today, people are looking for options to invest their
money. With several options available, the question
is, where?
The firm's origins
The firm is proud to have witnessed the evolution of
the Indian capital markets. It has worked closely with
regulators to streamline the policies that have led to
the maturing of these markets. This includes
membership of the Technology committee for the
conception, design and implementation of BOLT and
CDSL systems. Milestones include:
Because when it comes to investing money, you
cannot experiment. You need to study the market, and
consider all the positive and negative outcomes. And
to minimise the effort, you need a partner to give you
the right solution at the right time.
Cover Story
1970s
First broking firm to provide doorstep service
IPO Distribution and Underwriting added to
the portfolio of services
1980s
First corporate broker to be accepted as a
member of the BSE
First broker to computerise
back-office operations
1990s
Empanelled with several FIIs & DIIs
A leader in Badla finance for the
retail segment
2000s
Corporate Advisory & Investment Banking,
PMS, NBFC, Currency & Commodities
Trading and Online Trading
services launched
$2 billion raised for Indian corporates
during 2005-2008
Evolved into a full-service financial services
company, catering to retail investors, HNIs,
and corporate & institutional clients
2010s
Introduced Trader's Edge Indices, an
NSE-approved algorithmic trading product
Launched PL Academy, an Education &
Awareness initiative
High-quality research acknowledged with
awards from Asiamoney and Thomson Reuters
Awarded Best Equity Research Firm (India)
2016 by Wealth & Finance International
Chosen as one of Asia's Most Admired
Brands for 2017 and 2018

11. 11 | MARCH 2021
™
The company provides cutting-edge Investment
Banking and Corporate Advisory services to
corporate clients in India and abroad. On the retail
front, its portfolio includes Equity, Commodity,
Currency & Derivative Trading (online and offline),
Mutual Funds, InvestActive, IPOs, Real Estate,
Home Loans, NRI Services, Bonds, Fixed Deposits
and Alternative Investment Funds. Its Portfolio
Management Services have delivered a CAGR of
25% since 2013. The fund-based business provides
Margin Funding and loans (against shares, property
and insurance) through its NBFC arm PLFS.
Products and services
The Capital Market business is segmented into
Institutional Business, Wealth Management and
Retail Business. Among the leading institutional
brokers in the country, Prabhudas Lilladher serves
over 150 leading domestic and international
institutional investors in equity markets, with a
strong global outreach. Clients include prominent
Mutual Funds, Hedge Funds and Bank Treasuries in
India, UK, Europe, the US, Hong Kong and
Singapore.
Innovation and differentiation
Ongoing innovation, ease of doing business and
customer satisfaction are the other key parameters by
which Prabhudas Lilladher sets itself apart.
Innovative conferences on Banking (2003) and
Power Equipment (2005) led to a four-fold to five-
fold appreciation in those stocks. Launched in 2013,
InvestActive brings discipline and balance to
investor's portfolios. Prabhudas Lilladher was the
first financial services company to adopt WhatsApp
for business when it was launched in 2018.
At the core of all business activities lies painstaking,
diligent and award-winning research. All offerings
and operations are supported by sound technical
infrastructure. This stems from the belief that
technology has not only the power to simplify
transacting but also the potential to increase the
penetration of financial services in our country.
With an eye on enhancing customer interaction, a
chatbot has been introduced on the company's
website to guide customers through the multitude of
products and services on offer. A quant-based digital

12. 12 | MARCH 2021
™
KNOW YOUR LEADER
Amisha Vora
An Equity expert, Amisha Vora is a Chartered Accountant with 27 years of
experience in financial services. Zee Business Market Analyst Awards has
honoured her with the Editor's Choice Award for Outstanding Contribution
to the Equity Markets. Recognised by Business Today as one of The 10
Powerful Women-Rising Stars, she was identified as the Best Sales Person
of the Year by Asiamoney for three years running.
Other honours include membership of the CII National Committee on
Capital Markets for 2015-2016 and of the Advisory Committee (SME) of the
National Stock Exchange of India. Her views on investment strategies and
the markets are sought by the Print media (including the New York Times)
and TV channels. She can be often seen on CNBC TV 18, NDTV Profit, Zee
Business, ET NOW and Bloomberg TV.

13. 13 | MARCH 2021
™
Impact of the pandemic and the road ahead
The current pandemic has thrown the finance
industry into a state of disruption. But Prabhudas
Lilladher views this as an opportunity to embrace the
new normal and raise the bar in terms of product
offering and customer experience. “Leveraging
technology and going digital is the only way out.
Currently, Prabhudas Lilladher is pioneering
Algorithmic Trading in India with a dedicated Algo
Desk, providing hitherto unavailable AI & Machine
Learning-based solutions to clients for trading
profitably. Many other research-driven innovative
products under development are expected to be the
first of their kind. This initiative is part of the
company's ongoing effort to be their clients' partner
of choice in their journey of wealth-creation.
asset management service is also in the pipeline.
“We believe in making investing and trading easier
for customers. To this end, we have introduced path-
breaking products such as an algorithm-based
advisory Trader's Edge, the fully-loaded PL mobile
app, and paperless client onboarding,” says Joint
Managing Director Amisha Vora.
Much before the onset of this crisis, we set ourselves
the task of becoming digitally-ready in all respects.
This push is bearing dividends now. During the
current situation, we are not only functional but also
growing and able to service clients without the
slightest compromise,” says Amisha.
Productisation, digitisation and diversification sum
up the company's approach. India is poised for
tremendous growth in financial assets in the next ten
years as per capita income rises. This is expected
create many opportunities in the areas of Wealth
Management, Asset Management and Funding.
Amisha's message for new-age entrepreneurs
“Identifying the problem is key, and that applies to all
aspects of life including business. Know where your
organisation stands, understand its core strengths and
play on them. We all face the temptation to do
multiple things. Before rushing headlong into a
situation, evaluate it thoroughly, else precious
organisational effort, time and resources will be
wasted,” she says.
FACTORS THAT MAKE A DIFFERENCE
With an understanding that lends
perspective

16. MEHTA
WEALTH
EMPOWERING WEALTH OF PEOPLE
We don't close
sales, we open
relationships!
We are a brand
who have the
authenticity,
trust and
integrity in
its roots.
‘‘
Mr. Keyur Mehta
Chairman & CIO
16 | MARCH 2021
™
16 | MARCH 2021
™

17. ™
17 | MARCH 2021
The wealth management sector is quite volatile, what with
a significant number of players playing. It has become
exceedingly challenging to provide tailored services to the
clients with the increasing number of HNIs outside tier 1
cities. But with technology playing a major role in the
service sector, the clients are looking for services that are
on time, comprehensive and backed by appropriate
technology.
Wealth management is a branch of finances that
helps people with affluent management of their
investments. Wealth management companies
discuss with their clients their needs and goals about the
investments and financial needs. These services can be
tailored to the specific needs of the client. Wealth
Management helps people manage their finances swiftly,
and opens up new investment opportunities to them, thus
expanding the horizon.
Helping people manage their wealth efficiently and embark
on the journey of learned investments is Mehta Wealth
formerly known as Mehta Fincon Services Ltd, a company
that is committed to empowering the wealth of people.
The Company-
“We don't close sales, we open relationships! We are a
brand who have the authenticity, trust and integrity in its
roots.”
Mehta Wealth Services is a seasoned wealth management
company located in Surat, Gujrat. Their services cater to
the HNIs and the Ultra HNIs and have a diverse client base
of the domestic, NRI and institutional clients.
The company started out as a financial planning firm,
where they helped people make informed decisions about
their finances and investments. As their expertise in the
field grew, they shifted to specializing in providing
services to the HNIs. Today the company has earned a well
reputation for handling the HNIs.
Founded in the year 2005, Mehta Wealth is a company that
is contributing to the Wealth Management Sector. The
company provides a range of services that are backed by
user-friendly technology and a team that is driven by
excellence, dedication and professionalism.
The company has been organizing GLOBAL INVESTOR
CONFERENCE annually since 2017 and the INDIA
INVESTORS SUMMIT since 2019 exclusively for the
HNIs and Ultra HNIs. Both of these conferences are
addressed by Veterans from Policy Makers to Industry
Leaders and are participated not only by the Domestic but
The Products and Services-
“Our vision lies in the enhancement of our clients where
we are determined to become the Most Promising Wealth
Management Company in India by upholding the highest
standards of conducts and services in all our dealings.”
While the pandemic has affected many industries in many
different ways, the Mehta Wealth team has taken advantage
of the situation. They have become much more proactive
and reactive. They have been working more efficiently
since the pandemic has had the outbreak. Thanks to the
technology, it has helped the team to reach their clients and
prospects which would not have been possible physically.
With the clients' faith and trust in their services, not much
has changed.
Mehta Wealth's tailored services have helped them gain a
diverse clientele. Their services include-
Vision
Every High Net Investor wants to have one part of their
asset allocation to be Alternative Investment Fund for it is
an asset that is not one of the conventional investment
types, of which are held by institutional investors.
Mission
We believe in being Unique because being unique makes
us the “Only One”
“Our mission lies in empowering the wealth of people. To
fulfill our mission we elevate our client's wealth by giving
them finest wealth management solutions and associating
them with the finest Asset Management Companies /
Fund Managers of Industry.”
Among a wide portfolio of services, Mehta Wealth is a
company that pioneers in Portfolio Management Services.
Alternative Investment Fund-
Portfolio Management Services-
Mehta Wealth's Portfolio Management Service (PMS) is a
professional- tailor made service intended to accommodate
the investment objectives of different class of investors.
The Investment solutions provided by them cater to a niche
segment of clients- Individuals or Institutions with high net
worth
also global NRI Investors. Mehta Wealth is the first
company in India to organize these conferences and give
people a new perspective from the experts' point of view.

18. 18 | MARCH 2021
™
Private equity consists of investing in an unlisted company
at different stages of their development, in order to support
their growth, create value, and then ultimately, resell them
with the goal of obtaining a significant capital gain.
Global Funds-
Private Equity
Mehta Wealth supports your local Indian investments as
well as guides you to make international investments
hence providing additional opportunities and yet
diversifying your risks.
Additionally, they pay attention to your needs for global
funds based on factors such as International exposure,
education or travel.
Ÿ The Mehta Wealth team is a pioneer in Portfolio
Management Services in South Gujarat.
Real Estate Fund
Private real estate offerings come in a variety of strategies,
goals, and structures and a private investor must become
good at understanding and assessing the specifics of each
offering to be effective. At Mehta Wealth, the team can
help you to start considering how this type of investment
might fit in your portfolio, and the key areas to consider as
you are evaluating new opportunities.
Key Points that signifies the company-
Ÿ The company specializes and focuses majorly on the
HNIs and Ultra HNIs.
Mr. Keyur Mehta (Chairman &CIO) | Mr. Krunal Mehta (MD & CEO) | Kinjal Mehta (Director & COO)

19. Ÿ The team does not stick to the traditional norms of a 9
to 6 work system. Their work system is flexible and the
employees are required to work only 40 hours a week;
which can be accomplished during any time and any
day of the week.
About the Work Culture-
Ÿ The Company stands unique in organizing bringing
together various policy makers and industry veterans
on the same platform meeting the investors.
Ÿ With the advancement of technology, the company has
moved forward with 100% digital implementation.
They make the best use of technology for clients as
well as the team like Mobile App, Chatbot, CRM, etc.
Ÿ The company also provides its employees with a
permanent remote work option.
The company has a flexible but system oriented work
culture where everyone is responsible for their role. The
team believes in giving their employees a work-life
balance. They follow the concept of “40 hours work week”
where the employees don't need to follow the typical 9
hours a day work system and come to office as per their
convenience and fulfill the 40 hours of the week any day.
“We follow the motto of PPP - People , Planet and Profit
ideology.”
Though it is a family owned business, the system is
managed very much professionally.
About the leadership style of Key Officials
Ÿ The company is likewise trendsetter of our industry as
various companies have followed their work style as
well as have always appreciated their work and setup.
Key Leaders in the company believe in Delegation of
Work and always give the team new opportunities to
explore their skills and capabilities. They are constant
motivators and up lifters. They believe in Ethics,
Transparency and Values. Learning is something they
always put on priority for self as well as team.
With a career spanning more than 24 years in the field of
financial services, Mr. Keyur Mehta with his unwavering
dedication, traversed from a miniscule infrastructure of
150 square feet to a sprawling 3600 square feet of
corporate and IT driven wealth management space with 15
Mr. Keyur Mehta- (Chairman & CIO)
Mrs. Kinjal Mehta, a business trailblazer is the primary
interface between the business and its operations at Mehta
Wealth to provide advice on people matters. She is a firm
leader who is responsible for ensuring effective delivery of
the firm's engagement agenda. With countless milestones
behind the success of Mehta Wealth, Mrs Kinjal Mehta is
at the forefront of leadership prowess in the company. Her
forte lies in escalating the efficiency of the business. Along
with which she holds an unwavering position in the
company and strategies the operational realms.
Mr. Krunal Mehta- (MD & CEO)
Mr. Krunal Mehta is dedicated to help customers and loves
to help clients find the right strategy to develop their
business. Mr. Krunal Mehta's presentations were
extraordinary in every regard! His background and
experiences are significant, and his willingness to
enlighten others commendable!
Mr. Krunal Mehta is an authentic speaker and teacher. He
inspires the next generation of leaders enrolled in the
Centre for Higher Ambition Leadership in a way that
inspires everybody. A seasoned CEO, Mr. Krunal Mehta
brings proven leadership knowledge and experience to the
business challenges facing participants.
Under the leadership of experienced professionals and the
array of services that they provide, Mehta Wealth is an
established name for wealth management, and with
constant research and innovations, they wish to provide
their customers with better services that will benefit them.
Kinjal Mehta- (Director and COO)
professionals. His amassed leadership skills way back
since his primary education and now to having established
himself as the chairman and CIO of Mehta Wealth
formerly known as Mehta Fincon Services Ltd, a company
that has pioneered in Portfolio Management Services
(PMS) for High Net Investors in South Gujarat.
™
19 | MARCH 2021

20. 20 | MARCH 2021
MARWAH
FINANCIAL
Delivering Best-in-class Financial Services
Marwah Financial
Services is a
customer-focused
financial services firm
which offers
personalized
services. WE aim to
be a trusted advisor
for its clients
personal on a
platform of
transparency and
performance.
‘‘
Abhishek Marwah
Founder and CEO
™
™

21. Marwah Financial provides premium services from Mutual
Funds Distribution to Real Estate Advisory. We are driven
by a passion for touching lives and not just managing the
client's wealth. We believe that this would happen only if
we are able to disengage our clients from the arduous task
of managing their wealth.
In this interview, Abhishek Marwah is the Founder
and CEO of Marwah Financial takes us through an
interesting journey with his company.
1. Brief us about the Company journey of rich
experience – origin, inception, early issues, success
stories, and major milestones, to name a few.
My journey from developing interest in the financial
markets to setting up my own company has been very
satisfying yet extremely challenging. Any new business
goes through a lot of challenges from arranging finances to
having the right people on board to creating a niche and
acceptance for the products and services. But in fact all
these challenges and overcoming these challenges is what
makes the whole experience extremely satisfying. During
my journey, I have formed important partnerships, created
a qualified and competent team of people; I have set up the
required systems and procedures in my organization to
make it customer-centric and operationally efficient. Right
now my biggest challenge is to build a team of passionate
and capable people to take the business on to the
aggressive expansion path.
Driven by an entirely investor-centric approach, the
organization today is a suitable mix of investment
expertise, resource bandwidth and process orientation.
Marwah Financial endeavors to simplify its investor's
journey to meet their financial goals, and give a good
investment experience through innovation, consistency and
sustained risk-adjusted performance. Core to our any
services is our customer needs and requirements which
separates us from other firms who believe in just selling
financial products. We follow due diligence after knowing
our customer expectation and after understanding their risk
appetite we blend different financial instruments for
maximum wealth creation with minimal risk.
We have over 1000 marquee clients. We have both
domestic and NRI clients. Furthermore, we deliver our
services primarily from Delhi/NCR. We focus on
executives working in the corporate sector as they
understand and value the importance of professional
financial advice as proper financial planning is intertwined
with all our future lifetime family & personal goals.
Abhishek Marwah is the Founder and CEO at Marwah
Financial Services. Abhishek has done many professional
certifications in financial markets in equities, derivatives,
commodities, financial advisory and more. He is also a
certified professional financial advisor (CPFA), NSE
certified market professional (NCMP) and AMFI certified
mutual fund advisor.
We are a one-stop solution for all financial needs, services
across different asset classes like Mutual Funds, Corporate
& Government Bonds, Equity, Real Estate Advisory etc.
2. Brief us about the CEO/Founder of the Company.
During his graduation days, he noticed that the financial
service sector was the sector prone to hard selling and
miss-selling, a service which everyone needs from a
service class employee to a high net-worth investor (HNI).
Being from a middle class family and having his father
from a banking background, Abhishek immediately spotted
an opportunity to create a customer-focused and service-
oriented firm in the sector. Hence, he founded Marwah
Financial in 2008 to offer affordable and authentic
investment advice. The industry which then set off late has
started to move from a sales oriented to advisory oriented
industry. Still now, the importance of financial planning
cannot be ignored by the founder in these times of volatile
markets and economic instability.
Our Mission
To provide our
esteemed clients with
affordable, workable,
useful, beneficial and
authentic investment
advices
™
21 | MARCH 2021

22. 22 | MARCH 2021
™
6. What are the marketing strategies adopted by the
Company?
One customer, well taken care of, could be more valuable
Ÿ Equities
4. What is the vision and mission of the Company?
3. Kindly talk about the exclusive products or services
offered by the Company, How does it distinguish you
from your competitors?
Specialized Services we offer are:
Marwah Financial ® is a customer-focused financial
services firm offering personalized services. We aim to be
a trusted service provider for our clients personally on a
platform of transparency and performance.
Ÿ Mutual Funds
Ÿ Real Estate
Ÿ Bonds
Our USP has been to 'deliver' more value than asked for,
understand needs in detail, understand risk & provide
active portfolio management.
While you may find many in the market who deliver a
similar set of services like we do, it will be tough to find
similar levels of commitment.
To provide our esteemed clients with affordable, workable,
useful, beneficial and authentic investment services.
5. What is the present scenario of the financial sector?
How are you contributing to making it better?
Driven by an entirely investor-centric approach, the
organization today is a suitable mix of investment
expertise, resource bandwidth and process orientation.
Marwah Financial endeavors to simplify its investor's
journey to meet their financial goals, and give a good
investment experience through innovation, consistency and
sustained risk adjusted performance. Core to our any
services is our customer needs and requirements which
separates us from other firms who believe in just selling
financial products. We follow due diligence after knowing
our customer return expectation and after understanding
their risk appetite we blend different financial instruments
for maximum wealth creation with minimal risk.
9. What advice would you give to the upcoming
entrepreneurs and professionals?
Believe in your idea and in your dream. There is nothing
more satisfying in the world to see your idea, your dream
becomes a reality. The biggest challenge is to find
competent people who can mirror the kind of enthusiasm
and motivation you have about your venture.
8. With respect to your distinctive products and
services, how have you helped bring positive
developments in the Finance industry?
We are working towards two fronts. First to diversify the
geographic base of the clients, nationally and
internationally. We are looking at setting a branch in Dubai
to tap the broader NRI market. Secondly, we are working
on providing the best tech-based customer interface to our
clients, by doing the relevant tie-ups with different tech
firms.
The main benefit, I would describe, is that the clients are
assured of trust, which is extremely important in a
fiduciary relationship. The main idea of having an advisor
is the understanding that the customers can focus on their
core work/job/business and leaving the money
management to experts, who are carefully watching and
scanning the dynamic investment environment.
than lakhs worth of advertising. Good service leads to
multiple sales. If you take good care of your customers,
they will open doors you could never open by yourself.
7. How do you portray the future of the Company in
the next decade?

24. SIXTH SENSE
Success in the Venture World
Marwah Financial
Services is a
customer-focused
financial services firm
which offers
personalized
services. WE aim to
be a trusted advisor
for its clients
personal on a
platform of
transparency and
performance.
‘‘
Nikhil Vora
Founder and CEO
24 | MARCH 2021
™
™

25. In this interview, Nikhil Vora is the Founder and CEO of
Sixth Sense Ventures Advisors LLP takes us through an
interesting journey with his company.
Q. Brief us about the Company journey of rich experience –
origin, inception, early issues, success stories, and major
milestones, to name a few.
Sixth Sense Ventures is India's first domestic, consumer-focused
venture fund that is investing in the Consumer of
Tomorrow…Today!
Sixth Sense Ventures backs first generation entrepreneurs and
invests in the consumer of tomorrow. Most importantly, Sixth
Sense has become the preferred partner for consumer-focused
businesses.
The core of Sixth Sense lies in the belief that the next big wave of
dysfunctional growth will be led by players who are going to be
driven by completely different skill sets / capabilities and not
necessarily capital. Three pillars defined the founding of Sixth
Sense: (a) leverage our knowledge of the consumer centric spaces
to help first generation entrepreneurs in disrupting traditional
categories (b) bring our entire ecosystem onto an organized
platform which in turn
Sixth Sense was launched in Feb 2014 as India's first consumer
venture fund, with a single objective to be the most credible
venture fund in India, investing in the Consumer of
Tomorrow…Today! Seven years on, and it's been an incredible
journey. As we look back, it's very humbling to reminisce our
interestingly 7 milestones:
would help our investees (c) extend the validation achieved in the
angel portfolio, to identify the right founders who are building
products/services for the consumer of tomorrow.
3. First fund to offer a 0% management fee option
1. First venture fund to return capital back within 2.5 years
4. Best Fundraiser of 2018 – raised over 2X the target corpus
5. Highest VC Exit by IRR 2019
2. Youngest fund to raise capital from Ministry of Commerce
6. Best Early-Stage VC 2020 and Most Outstanding VC Fund
2021
7. One of the best performing AIFs in India – SSIO I
outperformed peers by 3X, and SSIO II outperformed peers by
4X (CRISIL)
Q. Brief us about the CEO/Founder of the Company.
Nikhil Vora is a Consumer & Finance industry veteran with over
28 years of experience. Nikhil is the Founder and CEO of Sixth
Sense Ventures Advisors LLP – India's first domestic consumer
venture fund. Sixth Sense backs first generation entrepreneurs
and invests in the consumer of tomorrow…today! Most
importantly, Sixth Sense has become the preferred partner for
Security, Changing DNA (of organizations) and If I Were (based
on strategies consumer companies should adopt).
Along with advising clients, he also has been an angel investor
and on the board of a few of his investee companies. Some of the
Venture Investments made by Nikhil includes – One97 (Paytm),
Vini Cosmetics (Fogg), Parag Milk Foods (Go), Kangaroo Kids,
BVG, Techfront, Purplle, InCred, Bewakoof, Saucery, ENpower,
Pariksha, Expertrons, Lido, and Fintso.
The first fund, Sixth Sense India Opportunities I (SSIO I), a 2016
vintage, invested the entire corpus of Rs.118Cr. in 10 companies
across the consumer value chain. SSIO I is already at 2.5X, and
Sixth Sense has achieved a rare feat of possibly being the first
VC fund in India to return capital back to its investors within
2.5 years of closing the fund, that too from just 4 exits (7 exits
total).
A post-graduate in Management, Nikhil is an alumni Future
Leaders Program at the Saïd Business School, University of
Oxford, London. He was also bestowed with the 'Thought
Leadership' award by IDFC Ltd.
In the Asia Money polls 2012, Nikhil was voted as India's
No.1 analyst. He also has the rare distinction of being voted
Asia's Best Analyst by the Wall Street Journal in the same
year.
Q. Kindly talk about the exclusive products or services
offered by the Company, How does it distinguish you from
your competitors?
9 months, despite the volatility in the markets. SSIO II, a Dec
2018 vintage, has invested in 14 companies, out of which 10 have
raised the next round.
SSIO II, our second fund closed at Rs.515Cr., more than
double our target corpus of Rs.250Cr. on the back of
enthusiastic investor interest. Sixth Sense achieved this feat in a
record
Nikhil was earlier the Managing Director & Head of Research at
IDFC Securities and has been regarded as one of the strongest
analytical minds in the country. Nikhil has been invited by Nestle
Global, Unilever, Aditya Birla Group, Marico, Godrej etc. to
evolve a strategic roadmap for their businesses. He excels in
identifying emerging consumer trends and his research has been
accredited by some of the largest global funds like Capital,
Fidelity, Alliance Bernstein, Putnam, Schroder's etc. Some of his
work includes differentiated presentations on Food
consumer-focused businesses, as Nikhil and Sixth Sense would
want its DNA to be that of founders-first (and how they would
run their business), and less as investors.
25 | MARCH 2021
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26. 26 | MARCH 2021
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That's pretty ironic, I (Nikhil Vora) keep thinking about this. I
have spent almost 90% of my working life in listed market, was
25 years in listed market and yet when I look at the market, I feel
that India is at the zone where listed businesses are pretty much
businesses which are mature and lived their life cycle. The ability
to innovate and disrupt existing businesses is found to be
The market behavior that one has seen over the last three to four
years, while it pains all of us, our investors also, but it doesn't
really surprise me so much. This is something which was just
waiting to happen. It happened faster than what one should have
envisaged, but I don't see that changing drastically. I am not
implying market momentum, but I think businesses slowly will
erode unless and until they change and disrupt. I don't see the
ability to disrupt existing leadership to be of a very high order or
it's in a very few spaces, but I see that happening at a galloping
space in private companies, private entrepreneurs, first generation
entrepreneurs who are really taking this opportunity to disrupt
market leaders. That's the reason why Sixth Sense was formed.
wanting. I don't see them playing the disruptor role, which is so
critical in a market like India, where disruption is seen as an apt
thing to do. I keep reflecting this, if I look at Fortune 500 and I
have talked about this often. I see 90 percent of them die or
become irrelevant over a period of time. I see listed market in
India pretty much symbolic of Fortune 500 companies. They die
or become irrelevant over a decade in cycle.
Q. What is the vision and mission of the Company?
Vision:
Be the first call for founders disrupting the consumer landscape,
and partner with them to build the future together.
Mission”
Sixth Sense Ventures was founded on the back of a single core
belief – to create the most credible consumer fund in the country.
Credibility has to percolate in everything that we do – be it our
investment philosophy, our business model or our investments.
Anywhere in the world, if a business doesn't deliver, it doesn't
make money – but fund management is the only business where
you make money even if you do a mediocre job. To break this
norm, we launched, for the first time in India, a 0% management
fee fund, in an industry where the 2-20 structure has been a norm
for decades. You only pay for performance – hopefully, that's
how the next-generation of funds will operate. Also, in fund
management, a 25-30% is an acceptable hit ratio but not for us,
our target is almost 100%.
Q. What is the present scenario of the financial sector? How
are you contributing to making it better?
The listed space is either dying or will be dead soon, those
companies will probably not create value.
My fear and this true in a lot of industries, look at print for
example, I have looked at that space not a single print player and
we are talking about large existing players like the Bennett
Group, Times. Look at HT for example, Jagran, so the top 3-4
players and not a single player and I am being critical of them.
Not a single player has innovated and disrupted how print should
be in India for the next 10 years, how Indian consumers will
consume print over next 10 years. They are not going to consume
print by reading a newspaper any more or that is becoming
slightly irrelevant over a period of time. You have seen players
evolve in that category. So, Inshorts has evolved whereas the
leaders have not really done the development.
It may well be that the current set of examples that we are seeing
in the listed space are not doing so because being listed is not a
pre- requisite to not be disruptive. At some point of time over
next 2-4 years even large listed companies could probably throw
out a niche or two could be disruptive and change the model.
There will be exceptions. But when I look at broader businesses
in our country right now, look at banking. You have a dominant
leader in State Bank of India or HDFC Bank, but the disruption
in financial services is not being led by an SBI and HDFC It is
being led by players outside that context. It's being led by a new
age consumer finance company let's say Bajaj, which has evolved
in last 7- 8 years, or Paytm in some form or lot of other fintech
companies as we look at it. Disruption in financial services,
which should ideally have been led by existing leaders is not
being done by them.
Look at auto, very interesting example. In world where top 3 auto
companies actually lose money, the GMs, the Fords and the
Chryslers of the world actually lose money. You have it in India
where the largest players the Tata's, Mahindra, Maruti for
instance have done practically zero innovation or zero disruption
in the category. Auto is a space which is getting disrupted almost
completely with the advent of the Olas and the Ubers of the
world. Ironically, I remember, Mr. Mahindra at some stage
talking about the fact that they will have consumption issues
We thought we will invest in disruptors in consumer space.
Existing players, existing listed companies even if they are
leaders, their ability to maintain leadership and sustain value that
leadership is going to be extremely challenging. You will have
exceptions, but I believe exceptions don't make the rule.
Disruption in consumer businesses, which is close to my heart, is
not being led by Unilevers of the world or ITCs or the Colgates
of the world, its being led by new age businesses who are doing it
in spaces which they are very comfortable in, but the more they
get comfortable in particular niche, the ability to do scale
becomes more apparent. So, a Unilever is not disrupting the
space or ITC is not doing it. You see newer players, a Veeba is
doing it in some form. You start to see it in Bira for instance, I am
being biased because we own stakes in these companies. Bira is
doing it in alcoholic liquor space and Parag is doing it in milk
and so on. These are all relatively new age businesses which have
evolved, and you will see lot many develop.

27. 27 | MARCH 2021
™
Today, brand awareness is at the highest while brand loyalty is at
the lowest in our country. Moreover, India is the most over-
retailed yet the most under-penetrated brand market in the world.
Disruption in modes of distribution and marketing, the two core
pillars of brand- building, is further supplementing this. The
result – businesses are being able to walk a longer mile with a far
more efficient use of capital. Consumer brands are clearly in a
sweet-spot!
Business lifecycles are turning shorter – successful business
cycles have reduced from 30 years to 15 years. Hence, we want
to invest in businesses that have a longer lifecycle of their own.
What we invest in today, will not be the same 3-5 years down the
line. Hence, it is extremely important to invest in the right
founders, who are just 6-12 months ahead of the curve. If we get
Depth in the Indian consumer market was missing for the last 5-6
decades. The market has been symbolized by a duopoly, even
though there is no IP attached. This has happened because of the
fear of taking on the distribution of FMCG giants. Not anymore,
with ecommerce, innovations in distribution, and digitization –
new brands are now able to take on leaders. Leaders of tomorrow
are getting born today. As buying habits and brand preferences
change – a great measure will be to foresee changes in consumer
behavior patterns over the next 5-10 years. Businesses will need
to evolve to become relevant for the consumer of tomorrow,
today.
There are large consumer categories that already exist and thus
offer a strong opportunity. Leaders of yesterday will NOT be the
leaders of tomorrow. We believe challengers will shake the
leaders in these spaces to carve out market share. Our intent is to
identify and partner with such disruptors, operating in the largest
and most sticky consumer categories in India.
because the sharing capability of Ola and Uber will increase and
thereby people will not own cars. I fail to understand why a
forward looking corporate like Mahindra could have not created
an Ola in India.
The Great Indian Consumption Story is crystallising rapidly and
in India, consumption has been outperforming all other sectors.
While all other firms are either sector-agnostic or technology-
focused, Sixth Sense has stayed true to its cause of being a
consumer fund, not getting swayed by trends. Thus, giving us an
unfair advantage over trend investing.
Sixth Sense invests in first-generation entrepreneurs who are
disrupting large, sticky consumer categories and carving a niche
for themselves. There are two types of businesses – innovators
and disruptors. Innovation in India is a challenging task as the
environment is not very conducive. We like to invest in
disruption – there is a market that has already been created and an
opportunity that already exists – all one has to do is shake the
leaders. We may not participate in businesses just because we
might get a great value – values are very transient. We want to
invest in founders with whom we can create great value with!
SSIO-II, our second fund closed at Rs.515Cr., more than double
our target corpus of Rs.250Cr. on the back of enthusiastic
investor interest. Furthermore, while other funds struggled to
raise capital, Sixth Sense achieved this feat in a record 9 months,
despite the volatility in the markets. This demonstrates the
pressing need in the market for an alternative investment product
with a unique approach.
that line of sight, we're on the right track.
Q. What are the marketing strategies adopted by Company?
The most preferred partner for consumer startups and companies
and India's best performing fund.
Q. How do you portray the future of the Company in the next
decade?
Q. With respect to your distinctive products and services, how
have you helped bring positive developments in the Finance
industry?
While it took almost 10 years for the first 4 unicorns to get
created in India, the next 20 unicorns have been created in less
than 5 years! The venture space is clearly coming-of-age and our
ethos of “investing in the consumers of tomorrow” is helping
us lead the charge in the consumption space through a focussed
approach. This has resulted in the Ministry of Commerce
(through its investing arm, SIDBI) investing in Sixth Sense. It
was heartening to see The Ministry of Commerce come in as an
anchor investor, furthermore for a young fund such as ours. They
had invested in the first fund, and on the back of Sixth Sense's
exemplary performance, they invested 5X in the second fund.
Furthermore, leading family offices, top corporate leaders and
eminent personalities in the country have invested in the fund,
along with HNIs.
Q. What advice would you give to the upcoming
entrepreneurs and professionals?
Sixth Sense invests in first-generation entrepreneurs who are
disrupting large, sticky consumer categories and carving a niche
for themselves. There are two types of businesses – innovators
and disruptors. Innovation in India is a challenging task as the
environment is not very conducive. We like to invest in
disruption – there is a market that has already been created and an
opportunity that already exists – all one has to do is shake the
leaders. We may not participate in businesses just because we
might get a great value – values are very transient. We want to
invest in founders with whom we can create great value with!
Businesses struggle when they don't have demand, here,
ironically, we have all leaders who are struggling because they
could not cope with the relevant supply that the consumer was
wanting. They have demand. A banking channel has demand
that's why you are talking about unbanked bank, microfinance
and tertiary banking and so on. Auto has it, Ola and Uber are

28. So, I think what investors, all of us need to really look at which is
while there can mayhem in listed space, there is opportunity
We believe that the leaders will struggle to grow beyond where
they are. They will not grow meaningfully. If they don't grow
meaningfully then they have to let go of what is tertiary to them
because they have to grow and keep sustaining their brands and
so on. They will protect their 60 percent ROI business which is
brands and let great opportunity we thought will happen. We have
invested in company called Hindustan Foods which has now
become possibly the largest consumer contracting company in
India in 3 years. We have invested in JHS, we sold that at 7 times,
but we have invested in it which is largest oral care
manufacturing company in India. They control 15 percent of oral
care. I think it was about opportunity in businesses. Whereas the
largest players in the businesses will get disrupted or are not
changing too much for their own good, we thought there is still
an opportunity.
If I look at consumer businesses or frankly any business for that
matter, while everything around us has possibly collapsed by 50
percent if not more over the last 3 years, we have invested in two
listed companies in the same period. We have made 7 times and
10 times the money in two listed companies in the same period.
Not saying we did something earth shattering, but the fact is that
there are pockets of businesses and sponsors which we think are
playing the disruptions which the leaders are not able to do, and
they can't participate in that disruption. So, for instance we
invested in contracting, that was a big thing because consumer
contracting has become very large.
In the listed space, the only pocket where valuations are still held
out despite trends starting to come off is consumers. India has
never or very rarely let me say that has been a value market. India
has been a growth market. All of us somewhere get trapped in
believing that value is what we want to protect, and we are good
at capturing the value. Our failure is when we don't catch growth
along with that value and to me Indian market is symbolic of that
form. We think that because markets have collapsed the values
are becoming very enticing. I think that is not really the case. It's
about saying whether the values are falling, the growth is still
sustaining. We don't have that happening right now.
proving that. Incumbents have not gone where the consumers are
going. Even if it means pure tech or significantly tech enabled,
there is no reason why leaders could not do that, and you had
startups doing that role. I think the failure in India as of now is
about leaders' inability to take the risk of disrupting their own
existing businesses and the fear of disrupting their own business
and thereby losing where they are at today, to the obvious risk of
actually losing the entire business tomorrow. I think that I very
ominous to them and I frankly hope, but I don't have too much
belief while I hope of that, but I don't have too much of belief
that leaders have ability to change. It is very tough; it requires
someone to take that ownership. Professionals very rarely will
take that ownership, it must be the entrepreneurs, the promoters
who must take that call and hope some of them do.
which is getting created because of mayhem. And in every point
in time, someone's loss is someone's gain. I think there is
opportunity in crises, there is crises in listed market, but there is
opportunity in listed may be rare, may be few. But there is
significant opportunity in guys who are disrupting the listed guys
which are which is in private.
Companies should fan out all the alternative brands and invest in
new age category because that's where the Indian consumer space
is growing, and we are not capturing that. It takes me a decade
back – if you remember when the HUL started talking about the
master brand, super brand strategy getting only 30 brands in the
portfolio instead of 110 that they had, and they literally course
corrected in three years to get that done. May be the time is right
to actually say that 30 is not good for India. What makes any
consumer company think that 30 is great for India? India is a 130
crore population market, it's a market where the consumers are
experimenting, where consumer have a choice and want a choice.
Look at what Nykaa and Purplle have done in the beauty space.
Unheard of. They were not brands, they were selling HUL, P&G
and L'Oréal brands, they were selling products created by the
leaders. Today their platform has become the brand. So, Nykaa is
the brand which sells let's say Rs 2,000 crore of produce. A
Purplle is a brand which sells Rs 500 crore of produce. They have
become the brand and they will get value because the platform
has become the brand. I can't believe why a Lakme could not
have done the same, or why L'Oréal should not have done it. You
are killing your own brand by still targeting traditional ways of
consumption and distribution because the consumer is no longer
traditional. He has changed, and I think brands have not.
Disruption is happening in distribution, so it's no longer the
funnel which is becoming critical. It's no longer the HUL
stranglehold, for example. HUL, ITC or Colgate, I think they
control the distribution and thereby they thought that the product
that they have put through the distribution funnel was all that the
consumer wanted. That's not true. The distribution was only an
enabler, they didn't push the brand, they didn't push product
categories, they did not innovate. Because it's tough to innovate
when you do well for yourself, you can't disrupt yourself. I think
that is changing as distribution channels change you will see lot
more evolution of brands happens and there by the costumer
choice.
28 | MARCH 2021
™

30. TOP 4
IN THE POST-PANDEMIC WORLD
TRENDS RESHAPING THE
CONSULTING
INDUSTRY
30 | MARCH 2021
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31. 31 | MARCH 2021
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32. These are the mes of
uncertainty and businesses
are in need of strategic
planning more than ever.
Most of the clients will
invest in consultants for
proper emergency planning,
new business strategy, or
scenario planning. However,
many businesses are taking
the risk of change programs
by ge ng into partnerships
with consultants and
developing mul -year
collabora on so as to
develop deeper perspec ve
and enable transforma on.
LevaData's recent strategic
partnership with Bain &
Company to deliver next-
genera on supply
management technology to
manufacturers is one such
instance.
4. Strategic Partnerships
and Joint Ventures
priori zing expensive
analysis. Businesses should
be assured that the
strategies are lined up with
their opera onal reali es,
which will lead to
quan fiable results.
The trends of the
consul ng industry
will en rely be
molded by the impacts and
influences of the COVID-19
pandemic. The global
management consul ng
industry is expected to
experience a dras c
downfall by 14% as a result
of the upcoming global
recession in 2020.
In 2021, the disrup on
caused by the novel
coronavirus will impact the
industry, with a shi
towards value-based
performance, virtualiza on,
and digital disrup on. Here
are some of the instances of
exis ng trends, which are
expected to witness a
momentous rise in the
coming year:
1. Accelera on of Digital
Disrup on
The ceaseless technological
advancements and
digi za on are expected to
reimagine and reshape the
consul ng industry en rely.
Boston Consul ng Group
has observed that digital
disrup on is going to be the
most significant factor for
business resilience in near
future. They observed that
the businesses that are
vulnerable to financial risks
should consider inves ng in
digital resilience as soon as
possible. As per this model,
consultancy firms will
develop digitally trained
teams, and analy cs teams
will be analyzing the data.
Digital disrup on is
expected to be one of the
most important trend for
the industry in 2021.
2. Remote Process of
Consul ng
Working remotely is nothing
new for consultants. Even
before the pandemic hit the
world, they were already
offering their services
working virtually or online.
S ll, the consul ng firms will
require to adapt to a totally
new approach as businesses
are also shi ing towards the
work from home culture.
3. Quan fiable Results
Many businesses are looking
forward to consultants a er
the devasta on caused by
the pandemic. In this
catastrophic scenario,
clients will seek for cost-
effec ve solu ons from the
consultants and hence, they
should refrain from
32 | MARCH 2021
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readiness to improve.
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featuring us in your COVID-19 edition. We wish
you all the very best in your endeavors ahead”
Dr. Sanjay Arora | Managing Director
Suburban Diagnostics India Pvt. Ltd.
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professional. Am quite happy to deal with them,
the write up editing and quality is very good.
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