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Reservations
Importance
By Arpendra Chauhan
01
DEFINITION
02
MODES
03
SOURCES
04
TYPES
Definition
of
Reservation
Blocking a particular room type for a guest, for
a definite period of time, for a particular guest.
It gives the guest the first impression of the
hotel.
The entire front office activities start the
moment an enquiry or request regarding
accommodation is made at the reservations.
—William Shakespeare
“Think of it as an inspirational quote
related to Reservations. This quote
motivates you to study harder & score
good marks in exam.”
IMPORTANCE
OF
RESERVATIONS
01
• First impression of the hotel to the guest
• Sells the main product of the hotel
• Generates customers for hotel’s other
departments
• Helps in planning for workload
• Assurance for the accommodation to
the guest
• Booking can be done as per your own
choice (budget, preference, view)
• Controlling expenses with expected
income from room sales
Modes of
Resevation
02
VERBAL
MODE
Walk-in & telephonic
Immediate response
Quick process
Complete information
Direct contact with hotel
More professional touch
Proper standards are followed
Call are recorded
● Majorly used by companies & travel
agencies
● Guarantee Voucher
● Usually on letterheads
● Details need to match with PMS
LETTER
● Used to send scanned hard copies
● Instant process
● Details need to be accurate
FAX
● Tele printer exchange
● Old version of fax machine
TELEX
● Most common method
● Details need to be accurate
● Instant process
EMAIL
• Major source of booking
• Everything is one click away
• Hotel website & Online Travel Agents (OTAs)
• Pre-payment option available
• Reduce changes of No Show
• All details, services, facilities mentioned in
detail with pictures
• More feasible
Online Mode
Sources of
Reservations
03
Sources of Reservations
Travel Agents Companies/
Corporates
Airlines
Embassies/
Consulates
Government
Offices/
Ministries
Direct Booking
Travel Agents
Yearly contract, fixed rates, change in season,
black out dates, commission on BAR, certain
amount of business to be given
CONTRACTED
Booked on BAR, commission, IATA number,
prepaid bookings, small scale business
NON-CONTRACTED
OTA website, online payment, website & hotel
system link, contracted, no single point of contact,
major source of booking
ONLINE TRAVEL AGENT (OTA)
Corporate/ Companies/ Airlines
• Holds an yearly contract with the hotel
• Rates are fixed for each room category
• Rates change as per the change in season (low, high, peak)
• Suites are non-contracted
• Contracted rates not applicable during black out dates
• Certain amount of room nights/ business to be given
• Need to send booking email from official email ID
• Generic corporate rate for non-contracted
Embassies/ Consulates
● Major locations are capitals/ tourist
cities
● Holds an yearly contract with the hotel
● Rates are fixed for each room
category
● Rates are same irrespective of the
season
● Suites are non-contracted
● Contracted rates not applicable during
black out dates
● Need to send booking email from
official email ID
Government Offices/ Ministries
Located in capital
cities
Fixed rate for all room
categories
Contracted rate not
applicable for black
out dates
Deal with govt offices
& ministries
Yearly contract with
the hotel
Official email ID to be
used for booking
Direct Booking
Guest make the
booking directly
Website, email,
walk-in,
telephone
More
personalised
service
Direct
negotiations
Better explaining
of facilities &
benifits
Eligible for loyalty
programs or
memberships
No third party
involvement
Rates vary on daily basis
Types of
Reservations
04
Guaranteed
Non-
Guaranteed
Confirmed
• Requires mode of payment at
the time of booking
• Credit Card
• Debit Card
• Companies/ Corporates
• Cash
• Advance Deposit
• Pre-payment
• Cheque
• Bank Transfer/ RTGS/ NEFT
• Opera Codes: CC-GTD, CO-
GTD, CL, TA-GTD
• Also known as “tentative
booking”
• Another name used is “6pm
reservation”
• 24 hours existence in PMS
• Requires follow up
• Majorly done for contracted
travel agents & companies
• Opera Codes- DP-REQ, NON-
GTD, 6PM
GUARANTEED RESERVATION NON- GUARANTEED RESERVATION
● No guarantee given
● Reservation does not get cancelled
irrespective of not having a guarantee
● Majorly on the goodwill of the guest
● Examples: Celebrities (sometimes),
Repeat Guests, Loyalty Card
Members, Owner’s Reference,
Management’s Reference
CONFIRMED RESERVATION
Amendment &
Cancellation
Policy
- Cancellation is to stop some
event, decision or activity.
- The guest changes their
travel plans which results in 2
situations:
Guest cancels the booking.
Booking gets postponed or
preponed.
Factors affecting cancellation
policy-
- Gap between arrival date &
cancellation date
- Level of demand of rooms
- Regular guest or frequent
traveler or first timer
*Cancellation fee could be from 1 day to entire stay charge & sometimes
free cancellation is allowed as well.
Any changes in the booking- preponing
dates, postponing dates, increasing number
of rooms/ guests etc.) is an amendment.
Amendments are allowed if room are
available & rates are not affected due to
season.
*Amendment policy of the hotel is usually same as cancellation policy.
Assignments
Guest Folio
How to take reservation call?
Pre- Registration
Overbooking
Stayover
Overstays
CREDITS: This presentation template
was created by Slidesgo, including
icons by Flaticon, and infographics &
images by Freepik
Thanks
Please keep this slide for attribution
Do you have any questions?
Arpendra.chauhan@iihmpune.com
+91 626 035 1741

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Reservations Importance

  • 4. Blocking a particular room type for a guest, for a definite period of time, for a particular guest. It gives the guest the first impression of the hotel. The entire front office activities start the moment an enquiry or request regarding accommodation is made at the reservations.
  • 5. —William Shakespeare “Think of it as an inspirational quote related to Reservations. This quote motivates you to study harder & score good marks in exam.”
  • 7. • First impression of the hotel to the guest • Sells the main product of the hotel • Generates customers for hotel’s other departments • Helps in planning for workload • Assurance for the accommodation to the guest • Booking can be done as per your own choice (budget, preference, view) • Controlling expenses with expected income from room sales
  • 9. VERBAL MODE Walk-in & telephonic Immediate response Quick process Complete information Direct contact with hotel More professional touch Proper standards are followed Call are recorded
  • 10. ● Majorly used by companies & travel agencies ● Guarantee Voucher ● Usually on letterheads ● Details need to match with PMS LETTER ● Used to send scanned hard copies ● Instant process ● Details need to be accurate FAX ● Tele printer exchange ● Old version of fax machine TELEX ● Most common method ● Details need to be accurate ● Instant process EMAIL
  • 11. • Major source of booking • Everything is one click away • Hotel website & Online Travel Agents (OTAs) • Pre-payment option available • Reduce changes of No Show • All details, services, facilities mentioned in detail with pictures • More feasible Online Mode
  • 13. Sources of Reservations Travel Agents Companies/ Corporates Airlines Embassies/ Consulates Government Offices/ Ministries Direct Booking
  • 14. Travel Agents Yearly contract, fixed rates, change in season, black out dates, commission on BAR, certain amount of business to be given CONTRACTED Booked on BAR, commission, IATA number, prepaid bookings, small scale business NON-CONTRACTED OTA website, online payment, website & hotel system link, contracted, no single point of contact, major source of booking ONLINE TRAVEL AGENT (OTA)
  • 15. Corporate/ Companies/ Airlines • Holds an yearly contract with the hotel • Rates are fixed for each room category • Rates change as per the change in season (low, high, peak) • Suites are non-contracted • Contracted rates not applicable during black out dates • Certain amount of room nights/ business to be given • Need to send booking email from official email ID • Generic corporate rate for non-contracted
  • 16. Embassies/ Consulates ● Major locations are capitals/ tourist cities ● Holds an yearly contract with the hotel ● Rates are fixed for each room category ● Rates are same irrespective of the season ● Suites are non-contracted ● Contracted rates not applicable during black out dates ● Need to send booking email from official email ID
  • 17. Government Offices/ Ministries Located in capital cities Fixed rate for all room categories Contracted rate not applicable for black out dates Deal with govt offices & ministries Yearly contract with the hotel Official email ID to be used for booking
  • 18. Direct Booking Guest make the booking directly Website, email, walk-in, telephone More personalised service Direct negotiations Better explaining of facilities & benifits Eligible for loyalty programs or memberships No third party involvement Rates vary on daily basis
  • 21. • Requires mode of payment at the time of booking • Credit Card • Debit Card • Companies/ Corporates • Cash • Advance Deposit • Pre-payment • Cheque • Bank Transfer/ RTGS/ NEFT • Opera Codes: CC-GTD, CO- GTD, CL, TA-GTD • Also known as “tentative booking” • Another name used is “6pm reservation” • 24 hours existence in PMS • Requires follow up • Majorly done for contracted travel agents & companies • Opera Codes- DP-REQ, NON- GTD, 6PM GUARANTEED RESERVATION NON- GUARANTEED RESERVATION
  • 22. ● No guarantee given ● Reservation does not get cancelled irrespective of not having a guarantee ● Majorly on the goodwill of the guest ● Examples: Celebrities (sometimes), Repeat Guests, Loyalty Card Members, Owner’s Reference, Management’s Reference CONFIRMED RESERVATION
  • 24. - Cancellation is to stop some event, decision or activity. - The guest changes their travel plans which results in 2 situations: Guest cancels the booking. Booking gets postponed or preponed. Factors affecting cancellation policy- - Gap between arrival date & cancellation date - Level of demand of rooms - Regular guest or frequent traveler or first timer *Cancellation fee could be from 1 day to entire stay charge & sometimes free cancellation is allowed as well.
  • 25. Any changes in the booking- preponing dates, postponing dates, increasing number of rooms/ guests etc.) is an amendment. Amendments are allowed if room are available & rates are not affected due to season. *Amendment policy of the hotel is usually same as cancellation policy.
  • 26. Assignments Guest Folio How to take reservation call? Pre- Registration Overbooking Stayover Overstays
  • 27. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik Thanks Please keep this slide for attribution Do you have any questions? Arpendra.chauhan@iihmpune.com +91 626 035 1741