This slide is all about soft drinks sector in India.How pepsico,cocacola & Pearlagro doing there business in India.Also their market share,product range,brand competence etc.

1. Soft drinks Sector in India
Group Members
Arpan Sengupta
Alolika Dey
Ria Sen
Piu kola
Bhagyshree Roy
Debopam Ghosh
Rupsha Banerjee
Venue
Institute of Engineering & Management
Management House
Presentation Date:
21-Sep-2016

2. What is Soft Drink?
A soft drink is a drink that contains no alcohol
but is usually refer to as a sugary drink.
• Non alcoholic beverage
• Carbonated Water
• Sweetened by addition of sugar
• Is flavored and colored

3. Global soft drinks consumption
Source-http://www.worldatlas.com http://www.business-standard.com/
Ra
nk
Country Per capita
consumption
1 Argentina 155 lit
2 USA 154 lit
3 Chile 141 lit
4 Mexico 137 lit
5 Uruguay 113 lit
6 Belgium 109 lit
7 Germany 98 lit
8 Norway 98 lit
9 Saudi Arbia 89 lit
10 Bolivia 89 lit

4. Soft Drink Industry in India-Overview
1. A 50 Billion Rs. industry, growing at 6%-7%
annually.
2. It employs around 1,25,000 people.
3. Supports growth of industries like glass,
refrigeration, transportation, paper and sugar.
4. Industry contributes over Rs 12 billion to the
exchequer and exports goods worth Rs. 2
billion.
5. 91% soft drink sales are made to the lower,
middle and upper middle classes.
Region wise Sales in India
Area wise Sales in India
South -26%
North -24%
West-32%
East-18%
Urban-70%
Rural -30%

5. SWOT Analysis of Soft Drink Industry
Strength
• Basic Consumer Need
• Large and growing market
• Different flavours and
packages
• Low Costs
• Non-Alcoholic
Weaknesses
• Negative Claim
• Traditional Preservation
• Narrow range of material
Opportunities
• Establish facts and use potential PR
• New Packaging materials
• Replace alcoholic drinks
• Further replace tea and coffee
Threats
• Healthy Issues
• Soft Drink in School Guideline
• Environmentalism
• Distribution costs

6. Competition brand of PepsiCo, CoCa Cola,Pearl Agro,Dabour &ITC
Category Coca cola Pepsi Co Parleagro Dabour ITC
Cola Flavor Cocacola, Thumsup Pepsi - - -
Orange Fanta Mirinda Frio - -
Lemon Lime
soda
Limca Mountain Dew - - -
lemon
and lime flavor
ed, caffeine-
free
Sprite 7up - - -
Mange Maaza slice Frooti - -
For High Blood
Sugar People
Cocacola Zero Diet Pepsi - - -
Fruit Juice Minute Maid Tropicana Appy Fiz Real, Activ B Natural

7. Market Share of CocaCola & PepsiCo in India
Source-http://www.businesstoday.in/

8. Parle Agro Market Share
Source-http://www.parleagro.com/

9. Estimated Sales and Profit/Loss of PepsiCo & Coca Cola
Source: www.business-standard.com
Financial Year
CoCa Cola PepsiCo
Sales(Cr.) Profit(Cr.) Sales(Cr.) Profit(Cr.)
FY12 1224 273.8 6092.9 -314.7
FY 13 1438 320.2 6994.8 17.6
FY 14 1492 355.5 7216.7 -280.0

10. CSR Activity of Cocacola
Water stewardship initiatives are based on the
responsibility to safely return to nature an amount of
water equivalent to what we use in all our beverages
and their production and ensure continued support
to water

11. CSR Activity of Pepsi Co
Safe Water Network: This project
focuses on providing affordable potable
water at the community level by
harvesting rainwater, installing small
water village kiosk purification systems
and building cisterns and community
tanks.
Health Alliance: This research project focuses on reducing chronic diseases by promoting healthy diets and
physical activity and controlling tobacco use. The project is being implemented through integrated
interventions to drive policy and environmental changes.
Save the Children: The project catalyzes community-based interventions to deliver integrated health and
nutrition solutions to children under 5, young mothers and pregnant and lactating women. Save the
Children works with community health educators to provide families important information about health,
nutrition, water, sanitation and hygiene.