1.
Global Gatherings
Trailblazing Together,
Innovating Through Change
Cluj

2.
Forward Looking Statement
"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements about the company's financial and operating results, which
may include expected GAAP and non-GAAP financial and other operating and non-operating results, including revenue, net income, diluted earnings per share, operating cash flow growth, operating
margin improvement, expected revenue growth, expected current remaining performance obligation growth, expected tax rates, stock-based compensation expenses, amortization of purchased
intangibles, shares outstanding, market growth, environmental, social and governance goals and expected capital allocation, including mergers and acquisitions, capital expenditures and other
investments. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any
of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements it makes.
The risks and uncertainties referred to above include -- but are not limited to -- risks associated with the effect of general economic and market conditions; the impact of geopolitical events, natural
disasters and actual or threatened public health emergencies, such as the ongoing Coronavirus pandemic; the impact of foreign currency exchange rate and interest rate fluctuations on our results; our
business strategy and our plan to build our business, including our strategy to be the leading provider of enterprise cloud computing applications and platforms; the pace of change and innovation in
enterprise cloud computing services; the seasonal nature of our sales cycles; the competitive nature of the market in which we participate; our international expansion strategy; the demands on our
personnel and infrastructure resulting from significant growth in our customer base and operations, including as a result of acquisitions; our service performance and security, including the resources
and costs required to avoid unanticipated downtime and prevent, detect and remediate potential security breaches; the expenses associated with our data centers and third-party infrastructure
providers; additional data center capacity; real estate and office facilities space; our operating results and cash flows; new services and product features, including any efforts to expand our services
beyond the CRM market; our strategy of acquiring or making investments in complementary businesses, joint ventures, services, technologies and intellectual property rights; the performance and fair
value of our investments in complementary businesses through our strategic investment portfolio; our ability to realize the benefits from strategic partnerships, joint ventures and investments; the
impact of future gains or losses from our strategic investment portfolio, including gains or losses from overall market conditions that may affect the publicly traded companies within our strategic
investment portfolio; our ability to execute our business plans; our ability to successfully integrate acquired businesses and technologies; our ability to continue to grow unearned revenue and remaining
performance obligation; our ability to protect our intellectual property rights; our ability to develop our brands; our reliance on third-party hardware, software and platform providers; our dependency on
the development and maintenance of the infrastructure of the Internet; the effect of evolving domestic and foreign government regulations, including those related to the provision of services on the
Internet, those related to accessing the Internet, and those addressing data privacy, cross-border data transfers and import and export controls; the valuation of our deferred tax assets and the release of
related valuation allowances; the potential availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws; uncertainties affecting our ability to estimate
our tax rate; uncertainties regarding our tax obligations in connection with potential jurisdictional transfers of intellectual property, including the tax rate, the timing of the transfer and the value of such
transferred intellectual property; the impact of expensing stock options and other equity awards; the sufficiency of our capital resources; factors related to our outstanding debt, revolving credit facility
and loan associated with 50 Fremont; compliance with our debt covenants and lease obligations; current and potential litigation involving us; and the impact of climate change.
Further information on these and other factors that could affect the company’s financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings it makes with the Securities and
Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of the company’s website at.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

3.
Alex Dumitrache
adumitrache@salesforce.com
LinkedIn.com/in/Dumitrache

4.
Main Show
Highlights

5.
Skilling up on Equality makes us a stronger community
● How to be an ally? Ask. Listen. Show up. Speak Up.
● What matters most? It’s the impact, not the intent.
● Who has unconscious bias? We all do.
https://sforce.co/WORK

6.
Salesforce Customer 360
Trusted .
Smart .
Flexible .
Fast

7.
TDX Intro - Community

8.
Salesforce Anywhere

9.
Three Customers Who Are Trailblazing Together,
Innovating Through Change
with Salesforce CMS,
Communities, Einstein
Bots, and Lightning Web
Components
Leveraging DevOps
Center and Data
Privacy Manager
Watch Keynote
Through Trailhead
and Trailhead GO
for iOS

10.
DevOps Center
Build against source control, collaborate better with
programmatic developers, release apps faster, and
do so with modern workflows like continuous
integration and delivery. Learn more on admin blog.
Code Builder
A new, web-based dev environment optimized for
Salesforce and powered by Microsoft’s Visual Studio
Codespaces. Read more on the developer blog.
Functions
A service that lets developers write code that can
integrate with their data and events on the
Salesforce Platform, and run it on-demand with
elastic scale in a serverless environment.
In Pilot
In Pilot
Closed Dev
Preview

11.
Session Highlights

12.
Admin Sessions

13.
LowCodeLove: From Dynamic Experiences to
Walkthroughs
Dynamic Forms & Actions
Transform static data into intuitive experiences
Increase your end-users’ productivity
Save your admins’ time
Key Resources
Be An Innovator
Trailhead Trailmix
Shubhankar Viragi
Associate Product
Manager, Platform
Farhan Tahir
Vice President of
Product Management,
Platform
Tim Dubois
Director, Product
Management, Platform
In-App Guidance
Contextual in-app learning created with clicks
Built into the platform, no security issues or performance impacts
Admin Channel Highlight from VTDX 2020
Find all sessions on the Admin Channel
https://www.salesforce.com/trailheadx/admin-channel

14.
Digitize Your Business Fast with Automation
Summer ’20: Flow Triggers
Trigger on record change or update
Trigger on schedule or platform event
Einstein Next Best Action
Add point-and-click decisioning support to your
automations and processes
Coming in Winter ’20:
Multi-column screens, up to 12 columns
Auto-layout mode means the layout is done for
you- lines and connections are all done for you
Key Resources
sforce.co/arch-guide-clicks-code
Build Flows with Flow Builder
Trailhead Trail
Alex Edelstein
Senior Director,
Product
Management,
Automation and
Decisioning
Admin Channel Highlight from VTDX 2020
Find all sessions on the Admin Channel
https://www.salesforce.com/trailheadx/admin-channel

15.
Build Reports Lightning Fast!
Disable Preview
Toggle off “Update Preview Automatically” to make
adding multiple fields faster
Quickly add fields by double clicking on them, rather
than dragging & dropping
Row vs. Summary Formulas
Add summary formulas to help users consume info
quicker
Add row level formulas to compare data - no need to
export or create custom fields
Auto Add Fields to Report types
Beta in Winter ‘21: when a new field is created it’s auto
added to all associated report types
Key Resources
Reports & Dashboards
Trailhead Module
Ankita Dutta
Senior Product
Manager, Einstein
Analytics Experience
Anusha Surepeddi
Product Management
Director, Einstein
Analytics
Admin Channel Highlight from VTDX 2020

16.
Building Mobile Experiences Fast with Salesforce
Lightning App Builder
Build once. Deploy everywhere, for multiple
screen sizes
Notification Builder & Mobile Publisher
Send custom notifications from Flow Builder,
Process Builder or the Rest API
Custom Offline Functionality
Easily create Briefcases and assign them to
users to access data when connectivity is
challenging
Key Resources
salesforce.com/mobile
Lightning Experience for
Salesforce Mobile App
Trailhead Module
Ryane Bohm
Senior Manager,
Emerging Technology
Product Marketing
Joshua Schneyer
Product Manager,
Mobile Platform
Admin Channel Highlight from VTDX 2020
Find all sessions on the Admin Channel
https://www.salesforce.com/trailheadx/admin-channel

17.
How to Build Intelligent Apps for Any Customer
and Employee
Einstein Prediction Builder
Understand and solve unique business
problems with custom predictions
Einstein Next Best Action
Present personalized actions or offers to your customers by
using business rules combined with predictive models
Key Resources
https://artificial-intelligence-
use-cases.salesforce.com/
Trailhead Module
Sanjna Parulekar
Senior Manager, Product
Marketing, Salesforce
Einstein
Phil Moore
Director, Technical Product
Marketing, Einstein
Sara Asher
Senior Director, Product
Management, Einstein
Platform
Einstein Bots
Automatically resolve top customer issues and scale
digital service
Find all sessions on the Admin Channel
https://www.salesforce.com/trailheadx/admin-channel

18.
Champion Productivity with Service Cloud
Customize for Each Persona
Personalize layouts with apps & profiles
Contextually show and hide content with
conditional visibility
Give Quick Access to Key Information
Keep critical info visible with pinned regions
Lay out the data in order of importance from
left to right
Key Resources
Service Insider Community
Service Cloud Specialist
Trailhead Superbadge
Make Service Cloud Smarter
Purvi Desai
Director,
Product Marketing,
Service Cloud
Save Time with Automation & AI
Reduce clicks on routine tasks with Macros
Minimize time spent finding answers and filling
out case fields with AI
Admin Channel Highlight from VTDX 2020
Find all sessions on the Admin Channel
https://www.salesforce.com/trailheadx/admin-channel

19.
Architect Sessions

20.
Key Resources
COVID-19 Data Hub
COVID-19 Data Tracking API
Tableau Blog: The next evolution of COVID-19
Data
Mulesoft Blog: COVID-19 Data Platform
Kevin Glover
Senior Manager,
Product Management
Building the COVID-19 Data Platform to Power
Data-Driven Response
Architect Channel Highlight from VTDX 2020
Data will be a massive part of your return to
work journey, which is why we created the
COVID-19 Data Platform.
Utilizing technologies from Salesforce, Tableau,
and MuleSoft, the COVID-19 Data Platform,
gathers, unifies, and delivers trusted COVID-19
data to the public.
A COVID-19 data source provided by our
solution is ready to help any organization, fight
the pandemic and get back to work.
Find all sessions on the Architect Channel
www.salesforce.com/trailheadx/architect-channel

21.
Key Resources
MuleSoft Accelerator for
Salesforce Clouds Exchange
Page
MuleSoft Accelerator for
Salesforce Clouds Webinar
Introducing Mulesoft Accelerator
Architect Channel Highlight from VTDX 2020
Parth Sha
Mulesoft Product
Marketing
Esther Chen
Mulesoft Product
Marketing
MuleSoft's API-led approach to integration is the
right way to ensure businesses continue to be
resilient and agile during this climate.
MuleSoft Accelerators for Salesforce Clouds,
aims to make integration between systems like
OMS, Jira, ServiceNow, PIM, and SAP into
Service Cloud and B2C Commerce Cloud easier
and faster
Find all sessions on the Architect Channel
www.salesforce.com/trailheadx/architect-channel

22.
Key Resources
Customer 360 Guides
Transform the Consumer Experience with Your
Customer 360 Guide
Architect Channel Highlight from VTDX 2020
Customer 360 Guides are a brand-new set of
trusted blueprints, architectures, and best
practices — built on the successes of other
Trailblazers — that guide you every step of the
way.
Learn from Successful Trailblazers
Discover How to Achieve Your Goals
Implement Your Solutions Faster
Luba
Andrushchenko
Director, Product
Management;
Integrated Customer
Solutions
Find all sessions on the Architect Channel
www.salesforce.com/trailheadx/architect-channel

23.
Developer Sessions

24.
Build Integrated and Scalable Apps Using
Salesforce Functions
Introducing Salesforce Functions
Quickly build, test and debug Functions locally using the
Salesforce Developer Experience (SFDX) tools
Provide seamless access to data in your org and
integrate with other low-code and pro-code services
Functions can seamlessly integrate with other declarative
(low-code) and programmatic (pro-code) tools on the
Platform
Functions deliver engaging experiences with Elastic
compute
Automatically scale to meet customer and employee
demands
Additional Resources
Take Our Survey
Review the At Home
Guide
Want to Sign Up? Apply
Here
Developer Channel Highlight from VTDX 2020 Asavari Tayal
Director of Product
Management
Joe Kutner
Architect,
@codefinger
Private Pilot
Find all sessions on the Developer Channel
https://www.salesforce.com/trailheadx

25.
How to Harness Einstein Vision &
Language into Any App
What’s possible with Einstein Vision and
Language
Automate data entry & analysis
Text: Determine sentiment & intent
Images: Classify entire images or objects within an
image
Know what’s new - Pilots
Business Card & Form Reader pilot programs
Text: Multiple languages, out-of-domain, data
augmentation, named-entity recognition
Images: Optical Character Recognition
Additional Resources
Explore Einstein’s Deep
Learning API
Install Einstein Vision and
Language Model Builder
Developer Channel Highlight from VTDX 2020 Sarin Devraj
Associate Product
Marketing Mgr
Zineb Laraki
Senior Product Manager
Jimmy Au
Senior Product Manager
Find all sessions on the Developer Channel
https://www.salesforce.com/trailheadx

26.
Unlock Developer Productivity with Modern Tooling
Introducing Code Builder - Develop From Anywhere
New, web-based IDE for Salesforce that runs in the browser
Supports modern dev workflows like CI/CD and
source-driven development
Powered by Visual Studio Codespaces for a familiar,
consistent experience
New Features & Upgrades for Developer Productivity
Local Development for Mobile with iOS/Android emulators
Major performance improvements to the now open source
Salesforce CLI
New, Declarative SOQL Query Builder coming soon
Additional Resources
Developer Blog Post for
Code Builder
GitHub Repo for Salesforce
Extensions for VS Code
Take the Developer Tools
Roadmap Survey
Developer Channel Highlight from VTDX 2020
Nate Totten
Sr. Dir. of Product
Management,
@ntotten
Stephanie
Maddox
Sr. Product
Manager,
@stephaniemaddox
Find all sessions on the Developer Channel
https://www.salesforce.com/trailheadx

27.
Blockchain for Developers: Building an
Intercompany Transaction Network
Introducing Salesforce Blockchain
Build blockchain networks with clicks using Blockchain Builder
Automate with platform services on the Customer 360 Platform
Engage and add new partners easily
Improved Intercompany Transactions with Automation
Minimize reconciliation errors, data redundancy, and info latency
Embed cross-validation rules and automated controls checks for
transactions
Used Blockchain’s scalable, decentralized, and simplified network
infrastructure and support models
Additional Resources
Salesforce Blockchain for
Developers Blog
Watch our #TDX20 Expo
Demo with Specright
Developer Channel Highlight from VTDX 2020 Itzik Koran
Senior Director,
Product Management
Rodolfo Ergueta
Sr. Director, Blockchain
Private Pilot
Find all sessions on the Developer Channel
https://www.salesforce.com/trailheadx

28.
Trailhead

29.
We Started by Asking Ourselves
How do we reimagine the learning
experience to make it fun, engaging, and
accessible to all?

30.
Learn New Skills for the New Normal with Trailhead
Skill up from anywhere
Learn
in-demand skills
Business, tech & soft skills
On-demand & in classroom
Earn
resume-worthy credentials
800+ badges
48 credentials
Connect
to opportunity
Mentorship to employment
Trailblazer Community

31.
The Way We Learn Has Changed
Bite-Sized
Learning content
Learner-First
Focused on experience
Personalized
For roles and levels
Online & Mobile
Optimized to learn anywhere
Gamified
Interactive design

32.
Why Learn with
Trailhead?

33.
Canada
Jobs: 33K
Revenue: $20B
1
2
3
4
5
6
8
10
11
12
13
United States
Jobs: 869K
Revenue: $514B
Mexico
Jobs: 223K
Revenue: $38B
Brazil
Jobs: 491K
Revenue: $62B
Spain
Jobs: 49K
Revenue: $17B
United Kingdom
Jobs: 144K
Revenue: $71B
Netherlands
Jobs: 35K
Revenue: $23B
Germany
Jobs: 62K
Revenue: $30B
France
Jobs: 154K
Revenue: $79B
Australia
Jobs: 42K
Revenue: $26B
Japan
Jobs: 200K
Revenue: $110B
India
Jobs: 548K
Revenue: $67B
Singapore
Jobs: 9K
Revenue: $6B
1 5
6
7
8
9
102
3
4 12
11 13
AMERICAS
Jobs: 1.6M
Revenue:
$634B WESTERN EUROPE
Jobs: 492K
Revenue: $242B
ASIA PACIFIC
Jobs: 799K
Revenue:
$208B
REST OF WORLD
Jobs: 1.3M
Revenue: $98B
7
9
The Salesforce Economy
Source: IDC white paper sponsored by Salesforce, The Salesforce Economic Impact: 4.2 Million New Jobs, $1.2
Trillion of New Business Revenues from 2019 to 2024, October 2019. The statements are based on the data from
2019 through 2024.
New Salesforce
economy jobs by 2025
Global Jobs
New business
revenue by 2025
Global
Economic Impact
4.2M
$1.2T

34.
The Demand Extends Across Multiple Career Paths
Trail Guides
Whether your goal is to be become a
Salesforce Administrator, Developer,
Sales Manager, Marketing Manager,
Architect, or Business Analyst there is a
learning journey for you!
Learn More
For more info visit:
trailhead.salesforce.com/career-path

35.
Learn
Answers
Collaboration Groups
Salesforce MVPs
Connect
Community Groups
Community Conferences
Student Programs
Give Back
Mentorship
BAM
Have Fun
Salesforce Ohana
E Komo Mai
trailblazer.salesforce.com/about
Elena Iñurrategui
Salesforce Administrator,
Proyecto Tribo
Choose Your Own Community Adventure

36.
Source: 644 customers surveyed in May 2019 strongly agree or agree with these statements.
Salesforce Customer Experience Study. Response sizes per question vary.
Engaging in the Trailblazer Community Drives Success
Improves ability to
increase adoption
Improves
organization’s
productivity
Increases return on
our Salesforce
investment
Helps increase
innovation
Helps discover new
products and solutions
80%
93% 90%
81%82%
bit.ly/TrailblazerCommunityImpactBlog

37.
Trailblazer Ranks
Motivate learners to aspire higher!
0 Badges
0 Points
1 Badges
200 Points
5 Badges
3000 Points
10 Badges
9000 Points
25 Badges
18,000 Points
50 Badges
35,000 Points
100 Badges
50,000 Points

38.
Install Trail Tracker
“You can’t manage it if you can’t measure it”
• Assign Trails/Trailmixes with deadlines
• Create Leaderboards
• Inspire friendly competition
• Drive compliance

39.
What About
Custom Content?

40.
Personalize employee onboarding
Supercharge productivity
Cultivate company culture
Create integrated learning journeys
Customize learning with your brand and content
Next Stop, myTrailhead*!
*MyTrailhead is an additional product which needs to
be purchased on top of your current products.

41.
Five Key Use Cases of myTrailhead at Salesforce
Empowering & elevating our employees
Employee
Success/Culture
Product
Readiness
Leadership
Development
ComplianceSales
Enablement

42.
Motivate Employees To Hit The Trails
• Company kickoff challenge
• Launches/initiatives
• Trailhead Ranger program
• Executive challenges
• New hire onboarding
• Required learning journeys
• Promotion criteria
• Focus on Equality/Wellness
Looking for a Trailhead
training session for your
team/group? Email me!