34. Hi, I’m Peter.
I’m 23 and I live in Amsterdam with
my Girlfriend Susan. I Love to go out
to the movies and like to eat Mexican.
I like to fitness and play Halo3 on my
XBOX360. I work as an Interaction-
Designer at a company called ......
UX, User eXperience
YouExtent, You + Extended by powerfull and enjoyable Solutions.
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Warning: This is a ChromaDepth enhanced Presentation
Do not look directly into the bright light
Do not wear glasses over long time
Stop wearing the glasses when feeling tired
Put on your glasses and see how a Dimension is added
This is exactly how we try to transform your view on UX today
And as a result create Solutions for a happy customer
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A few trends in general life are visible
This is the Life as we Live it
Welcome to My World
You are all just visitors to My World, I am the center of the universe.
But, then again, the same goes for all of you, your worlds, where I am just a visitor.
Examples:
YouTube Broadcast Yourself
Dec 2006, Time magazine You person of the Year
Twitter, Paper li Dailies
We want it all!
We want it NOW!
Everything, Direct. At the sametime.
And-And not Or-Or
We never have full focus or attention this way
Examples:
Supermarket 24/7
Diveshop opening Hours
Hospitals blood for Research in Evening and Weekend
We trust our friends much more than we trust companies
Brands are build and broken in Social Networks
Rating is the new advertisement
Like Booking.com
Meanwhile at the company…
Paper like solutions on the web.
Fixed channels to communicate like Phone or even worse: FAX.
Seems like ‘The Good old Days’…
Tune to add: Jo Stafford - Thank you for calling (1954)
There is a Major GAP between Companies and Customers
The Customers have been optimalised out of the Process, Thanks to Henri Ford and his friends…
Companies are Just Thinking Inside Out, What do we have to offer
That must change back to a healthy relation again
Clients are King. Lets treat them that way!
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What is UX?
Is it a thin layer of graphical delight?
This is how we use to think of Seciurity too, a thin layer…
UX is not just an last minute add-on
And it is not just visual…
Listen, Hear
This enhances the Experience
Movie With and Without Sound or Just Sound?
Think of The Movie – The Birds – without any sound.
It gives us feedback.
If we can register, so can a system.
An Inter<->Face with Sensors
Be Heard, Speak
Voice Control, Like Ford Voice Commands
And Voice Recognition for typing documents Like Nuance Dragon Natural Speaking
Be Seen
Visually or with other Sensory
Like EyeToy, Kinect, Move and Wii?
Audi that tries to measure if the Driver is still awake.
To Touch, be felt.
Newer TouchPhones have no keyboard
To Feel
Tactile feedback, buzzing, Vibrating
http://tachilab.org/modules/projects/CTP.html
http://hapticcanvas.bpe.es.osaka-u.ac.jp/
Smell and you will taste it.
The illusion is complete.
Smell is a strong Memory Trigger.
Selling your house? Bake a fresh apple Pie
This is all about Engaging the Senses
We would like to Activate the Body, like Wii Fitness
Inter-Action.
Whats going on in the mind?
Everything from Information Processing, Logic and Structure
Casual Puzzle Gaming
We can play with the mind and structure too
Convex and Concave
How do we Feel?
From Usable to Enjoyable
Touching People, Truly
Pixels of Emotion.
Pixar
External perception and action
Internal cognition and emotion
AIBO means "companion" in Japanese
Personal favorite Example… Maybe less around the Cognition.
It a Mimic… Inspired by Nature. Like all good Solutions.
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Check out Moving. A customer wants to chance his address.
A scenario.
Oooh.. Okay, Webform Companies tent to think.
But is this really the best Solution. For our Customer. For Every One of our Customers?
Taking a short-cut to the Solution is not creating the overview. Lets take the long road. A D-Tour.
Who is it?
Who is our Customer? Do we know him/her?
Using Persona’s
A rich description of a user group captured in a Highly personal profile.
When & Where give the scenario more context
Booking a flight, usually a desktop or at least larger screen
Visiting mobile? Checking schedule and gate changes?
Its Intention Aware.
Why and How
Finding the best Solution(s) is an answer to all Questions
Broaden your view by Adding the answers to Why
And How will become more clear. The Solution(s) get Sharper by Adjusting the Scenarios.
Don’t forget to check these with actual Customers
Will and Can
Desire and Training
Temptation is not Missleading!
Marketing, AIDA: Attention, Interest, Desire, Action
Educate, Assist in Usage with Small How-To, Demo’s Videos, All kinds of Media
4 Easy Steps to a successfull Solution
Who & What
When & Where
Why & How
Willing & Able
Customers again treated as Kings and Queens.
Finding the best Solutions with UX
User Centric approach
X Marks the spot
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Close the GAP
With a complete perspective on the User eXperience and Inspired on Game technology
By taking the longest way to the best User Centric Solution
