1. 1
2
3
4

2. What is Service ?
“Service is the part of product or full product for which customer
is willing to see value and pay for it.”

4. Inseparability
Autonomy
Variability
Perishables
Intangibility

6. Internal Marketing External Marketing
Interactive Marketing
•Vertical Communication
•Horizontal Communication
•Advertising
•Sales Promotion
•Public Relation
•Direct Marketing
•Personal Selling
•Customer Service Center
•Service Encounters
•Services cape

7. Product Marketing Mix
Services
Marketing
Mix
Product PricePromotionPlace
People ProcessPhysical Evidence

8. Product/
Service
Price
Place
Promotion
Prominently Apollo is known best for heart problems and Knee and
Hip replacement surgeries besides other major ailments. Other
Services – Heart, Orthopedics, Spine, Cancer Care,
Gastroenterology, Neurosciences, Nephrology … etc.
The hospital is priced premium and it can afford to do the same
because of its position and its assurance as well as the reliability
on the brand of Apollo hospitals. Thus a patient is reassured of
his well being.
It is located in 15 different places across India and overseas
which include Ahmadabad, Aragonda, Bangalore, Bhubaneswar,
Bilaspur, Chennai, Delhi, Hyderabad, Kakinata, Kolkata, Madurai,
Mauritius, Mysore Noida.
Apollo promotes itself through the Community Initiatives via
SACH – Save a Childs Heart
CURE – Extends preventive as well as rehabilitative cancer
treatment to the economically backward.
SAHI – Society to Aid the Hearing Impaired

9. People
Process
Physical
Evidence
Currently engages more than 19,000 doctors, nurses, paramedics,
clinical staff and management professionals to manage over 8500
beds across 53 hospitals in India and abroad.
•The largest achievement of the Apollo Group has been to take
quality health care to across the length and breadth of India.
•It has been a major player in scripting the medical landscape of
the nation. This is primarily because the group has continuously
been at the helm of several game-changing innovations in Indian
health care.
•Apollo hospitals is NABH, NABL accredited and also has ISO
9002 award.
•Apollo Hospital has been know for its quality health care
services, at much affordable price.
•Provides the services for all the ailments & diseases, assuring
the healthy recovery with quality care from the staff.
•Apollo Hospitals conducts a rigo.

10. Product Service
product marketing involves
marketing for tangible
goods, tangible goods are
those goods which can be
seen.
service marketing is
intangible because it involves
services and services cannot
be seen and that is why they
are intangible.
product marketing same for
all the persons
Service marketing differs
from person to person.
It can be done in bulk.
It is done on an individual
basis.
Product sales doesn’t
require maintaining
continuous relation with
customers.
It requires great effort at
the time of selling while
service sales requires
maintaining continuous
relation with the customers
, because services are to be
provided continuously
which is not the case with
product.
Examples : - sales for goods
such as soap , electronic
items , industrial products
… etc.
Examples : - Insurance
selling , banks relationship
marketing … etc.

11. Product Service
Product
Price
Promotion
Place
Product
Price
Promotion
Place
People
Process
Physical Evidence

12. Coca cola Nakuri.comP’s
Product
The company has the widest portfolio in beverage
industry comprising of 3300 products. Beverages are
divided into diet category, 100% fruit juices, fruit
drinks, water, energy drinks, tea and coffee etc. As
per Nielson’s data, Coca cola is the No.1 brand in
sparkling beverages, juice, and retail packaged water
in 2010. Coca cola has its market presence around
200 countries. Coca cola brands in India are Fanta,
Maaza, Limca, sprite, Thums up, Minute Maid,
Nimbu fresh, Nested iced tea etc.
Product
Major product is RESDEX which is mainly the complete
resume database of naukri.com. Besides this
naukri.com also provides online branding solutions. Its
Resume writing services for job seekers is renowned.
Price
Due to the availability of wide range products the
pricing is done according to the market and
geographic segment. Each sub-brand of coca cola has
different pricing strategy. Their pricing strategy is
based on the competitors pricing, Pepsi is the direct
competitor to coke. Beverage market is said to be a
oligopoly market (few sellers and large buyers), hence
they form into cartel contract to ensure a mutual
balance in pricing between the sellers.
Price
It is a premium priced portal with its yearly RESDEX
costing 2 laths and its yearly job postings costing 85000.
The branding solutions too are priced high with each
brand logo (depending on size) costing anywhere from
15 lakhs to 1 corer)

13. Place
Coca cola is the world’s most favorite brand and is
available all over the world. The distribution system of
coca cola follows the FMCG distribution pattern. The
effective distribution network of coke has almost eroded
the small and middle level players in the market. In India
they have captured even the rural market by extensive
distribution and have eroded the market share of
Bovonto, Kalimark etc.
Place
Naukri.com has its presence in numerous countries but the
major buying and after sales service happens online. The
sales force of naukri.com too is widely dispersed and
efficiently utilized in giving demonstrations to clients,
acquisitions and after sales service. The Magazine of
naukri.com is present in major cities and uses traditional
print media distribution channels.
Promotion
Coca cola adopts various advertising and promotional
strategies to create an increased demand in the market
by associating with life style and behaviour and mainly
targeting value based advertising. You are more likely to
see a coke ad individualised for a particular festival or in
with a general positive message. Coca cola uses CSR as
its marketing tool to gain emotional benefits in
consumers mind. The current promotions through CSR
include “Support my school” campaign with NDTV. It
has many brand ambassadors like Shahrukh khan,
Hrithik Roshan, South Indian Actor Vijay and Trisha ,
Ghambir, Aamir khan etc and has signed contract
recently with Imran khan. It allows price discounts and
allowances to distributors and retailers in order to push
more products into the market.
Promotions
It has intermediate presence in Television media and print
media, but Excellent presence in online media. It also uses
promotional techniques – arranging local level job fairs, or
other branding techniques to increase awareness.
Promotions are one of the major reason because of which
naukri.com has such a high CV acquisition cost.

14. People
Naukri.com is categorized as one of the best places to work. It has above 400 People
working for it. Majority of employees work towards the sales and after sales services of
the product. It provides great incentives which are sales based. People are known to be
highly involved; with the CEO, marketing and sales head known for spending days on
field.
Process
The process starts from the job seeker logging onto the site and depositing his CV. A
large depository of CV’s is generated. This Resume database is password protected and
the data is then sold to corporate, recruitment firms online or through personal visits /
sales calls. There are numerous Branding options also available on site and these can
also be sold. The sales force is mainly involved in selling, as well as after sales services.
Physical Evidence
In case of dotcom portals, physical evidence refers to the site design as well as user
experience, both of which are found to be excellent in case of naukri.com for both job
seekers as well as recruiters. Navigation on naukri.com is one of the best on the internet
considering the amount of information available on the website. It also has one of the
best E- commerce websites.
3 Additional p’s for nakuri.com

15. Thank you
Thank You