Website marketing and SEO are becoming increasingly important factors for business. This presentation will delve into how to use them to your advantage.

1. Website Marketing & SEO Presented by Arnie Kuenn (@ArnieK) @VerticalMeasure #LocalFirstAZ

2. Questions for me? Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

3. A Few Quick Questions(Know your audience) How many of you search Google and wonder where your website is? How many of you have tried to get your site ranked in the search engines? How many of you know what SEO stands for? How many of you consider yourself pretty good at SEO? Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

4. My Background(Know your presenter) Doing Internet marketing for about 12 years Formed Vertical Measures about 5 years ago Primarily an Internet marketing company We have 80+ clients from all around the world Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

5. What is SEO? SEO is an acronym for "search engine optimization" Basically you want to be ranked highly in the natural search results, especially Google, since they have 70-80% of the search market Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

6. Search Engine Results Page Indented Listing Local Listing

8. Natural search results receive many more clicks than paid search

9. Your customers are looking for you online (directions, phone #, products, services, etc.)

10. Teeth whitening, eye doctor, massage, plumbing, Sedona hotels, HDMI cable…Source: Did-it, Enquiro, and Eyetools. Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

11. Search Marketing Reality Organic search traffic can be so valuable, it can sustain an entire business, even locally. Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call. Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

12. How Does it Work Today? Bot or Spider Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

13. What Does It Look For? Title tag URL H1 tag Content Bold Meta Description Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization. Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

14. Search Engine Results Indented Listing Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

15. Biggest Factor is Links to You! The best links: Are from trusted sites Determined editorially Have keywords in their link Are from many different websites Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

16. Where Do You Get Links? Internal links (from content) Friends & family Associations (donations) Social Profiles Twitter, LinkedIn, Naymz, Google, 123People, Businessweek, etc. Clients & Suppliers Business Directories Blogs or Articles Press Releases Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

17. It All Starts With Great Content Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win. Build content around your keywords Add real value to the reader Unique Informative Entertaining Who do you link to from the content? Good neighbors It’s your reputation Get links back! Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

18. You Are Now a Publisher! Organizations are just now beginning to understand that, along with the products and services, one of their core products is information. If you have a website, understand that you are now a publisher. Provide relevant content that gives solutions to some of the toughest problems your customers are facing. Customers start relying on you for your expertise as you become the trusted solution in your industry. Today’s marketing is now about online content & publishing Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

19. Some Content Ideas A Blog White Paper Series eBooks Case Studies Interviews Infographics Online Quizzes Contests eNewsletters Community Forums Podcasts Videos Webcasts/Webinars Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

20. Infographic Example Courtesy of Dream Systems Inc. Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

22. We make 2-3 new posts per week

23. Gives us a vehicle to post new link worthy content

24. Keeps the search engines coming back

25. Internal linkingTwitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

26. And What About Social Media? Understand who your customer is and where they are online. Develop consistent, relevant content in multiple channels. Let go of all control. Let your ideas spread. People share your ideas, link to your content. Content is found through social media and search engines (YouTube, Twitter & Facebook) Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

27. Conclusion Create great content for your website visitors Best Place to market your website is Google & Local resources (Google Local, Yelp, MerchantCircle, etc.) Get involved in Social Media (Twitter, Facebook, YouTube, etc.) Go to local events to learn more and network with good people (AZIMA, AMA, SMAZ, SEMPOAZ) Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

28. Good Resources…. SEO Guide http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php SEO Educational Videos: http://www.verticalmeasures.com/resources/seo-tutorial-videos/ Online Marketing & Related Webinars: http://www.verticalmeasures.com/webinars/ Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

29. Questions?It’s Link Exchange Time! Contact:888-476-1881 www.VerticalMeasures.com