Advanced SEO Techniques

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Arnie Kuenn presents on advanced SEO techniques. He discusses the importance of search engine optimization for businesses and how to improve rankings through on-page optimization and link building strategies. Some key points include optimizing titles, content, and internal links; getting quality links from clients, directories, and contests; and analyzing competitors' backlinks. The presentation encourages asking questions and provides contact information for additional SEO resources.

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Advanced SEO Techniques Presented by Arnie Kuenn [email_address] http://twitter.com/arniek http://www.linkedin.com/in/arniekuenn

A Few Quick Questions (Know your audience) ,[object Object],[object Object],[object Object]

My Background (Know your presenter) ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is SEO? ,[object Object],[object Object]

Search Engine Results Page (SERP) Indented Listing Local Listing

Why Invest In Higher Rankings? ,[object Object],[object Object],[object Object],[object Object]

How Does it Work? ,[object Object],[object Object],[object Object],[object Object],Bot or Spider

#1 What Makes Good Content? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#2 What is Proper On-Page Optimization? (in order of importance) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#3 Title tag #2 Content #5 H1 tag #1 Link from Home page #4 Alt text #6 bold Anatomy of a Page

What NOT to do ,[object Object],[object Object],[object Object],[object Object]

#3 The Biggest Factor is Inbound Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Do You Get Links? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: Your Clients & Suppliers (the twist here is how you approach them) ,[object Object],[object Object],[object Object],[object Object],[object Object]

What are Bad Links? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advanced Linking Strategies ,[object Object],[object Object],[object Object],[object Object]

Example: Contests & Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Small Companies Can Run Contests! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Big Companies Too! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Even Link Building Companies! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Contest Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

That’s a Wrap – Questions? My Contact Info: Arnie Kuenn [email_address] http://twitter.com/arniek http://www.linkedin.com/in/arniekuenn www.VerticalMeasures.com

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