Global Lehigh Strategic Initiatives (without descriptions)
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College Magazine Analysis.
1. Textual Magazine: College Magazine Front cover.
The frontcover of this college magazinefrom summer 2009 in
America shows many conventionaltechniquesand elements such as
the stereotypical placing of the institutions nameetc. The use of
having the selling line below the masthead is that it can almost
appear as underliningthe masthead and this can draw the target
audiencesgaze to the title therefore they will see the nameof the
magazine. Furthermorethe useof having the masthead going across
the whole page spread makesit appear bold and makesit stand out
compared to the dark black background. In addition to this the use of
yellow suggests happiness, optimism and pleasurethis can tell the
readersthat the magazine is also this way with its content.
The useof having the some of the cover lines subject matter in yellow
then the overview of the content in white makes them cover lines
stand out morethan the all white subject matter and overview cover
lines. This can tell the reader which articles have moreimportance
and morecontent/information just by the cover lines on the front
cover. Also the useof having the cover lines over lappingthe main
image rather than it over lappingthe main image, makes the cover
lines seem moreimportanttherefore the audiencesare more likely to
notice these. The useof the mid shot with high-key lighting shows
that the photo was taken in a professionalstudio also the propsthat
the person is holdingtells the audiencesomething about the person.