The document summarizes a discussion on visual storytelling mastery in public relations. It featured presentations from Gini Dietrich, Amber Naslund, Michael Smart, and Raleigh Wilkins on creating engaging visual content, matching tactics to goals, developing new skills, measuring success, and best practices. The panel provided tips on using free tools, integrating visuals, testing concepts, and prioritizing measurement.

1. VISUAL STORYTELLING MASTERY:
Creating Readable, Clickable, Shareable Content
•Gini Dietrich, Founder & CEO, Arment Dietrich
•Amber Naslund, SVP Marketing, Sysomos
•Michael Smart, Michael Smart PR
•Raleigh Wilkins, Senior Director of Sales, Marketwired
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GREAT EXAMPLES OF VISUAL STORYTELLING

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MATCH YOUR TACTICS TO YOUR GOALS

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A NEW PR SKILLSET FOR VISUAL STORYTELLING

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MEASURE WHAT YOU DO

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TIPS, TRICKS AND BEST PRACTICES

15. Gini’s Tips:
•Use free visual marketing tools to start
•Integrate it with other tactics
•Look to examples in tried- and-true genres
•Measure, measure, measure
•Test, try news things and test some more
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16. Q&A
@AmberCadabra │ @ginidietrich │ @michaelsmartpr
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