Learn how to cultivate and convert leads to your business using the web, social media, and content marketing.

1. Driving Sales through
Inbound PR and Marketing
armentdietrich.com Gini Dietrich, CEO, Arment Dietrich, Inc. spinsucks.com

3. A Refresher
Photo Credit: kevindooley

4. Global
Internet Users

5. 124 Trillion
The number
of emails sent on
the Internet in 2011

6. One Billion Active Facebook Users
Source: Tech Herald

7. 158 Million
The number of blogs on the Internet

8. 73 Billion+ Tweets Sent on
Twitter In 2011

9. More than 3 Billion Videos Are
Streamed Every Day

10. 144 Million LinkedIn Users

11. 11 Million Pinterest Users

12. It fundamentally changes
the way we communicate

13. By the Numbers

14. Blogging and B2C and B2B Leads
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

15. # Blog Articles By Leads Generated
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

16. Facebook Fan Pages Let Businesses
Interact with Customers and Prospects

18. Businesses Use Twitter to Converse with Prospects,
Provide Customer Service and Drive Website Traffic.

19. Social Media Can Drive
Leads and Customers
Photo Credit: PhotoDu.de

20. Social Media Is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

21. Social Media Is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

22. Social Media Enables
Contextual Calls-To-Action

23. Case
Studies

27. • 1,535 monthly visitors in June 2011
• President of trade organization
• Development of social network for industry

29. • Generated $1.2MM in revenue
• Search engine optimization
• Blogs
• LinkedIn
• Individual topics and keywords
• 11 topics/expertise
• Organic SEO
• Backlinks
• Specific landing pages

33. • Strategy
• Produce content with keywords
• Create SEO campaign
• Develop social platforms
• Track leads
• Results
• Reduced advertising costs by 70 percent
• Increased website traffic by 300 percent
• Organic leads increased by 400 percent

36. Getting
Started

38. Listen

39. Listen

40. Listen

41. Assess

42. Assess

43. Assess

44. Engage

45. Engage

46. Engage

47. Measure

48. Tracking Leads
Measure

49. Tracking Leads
Measure

50. Improve

51. Gini Dietrich
gdietrich@armentdietrich.comwww.armentdietrich.comwww.spinsucks.com www.spinsucks
pro.com
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©2012 Arment Dietrich, Inc. May not be reproduced, quoted, or used in PR/advertising/marketing materials without written consent from the company