This document provides 6 tips for creating effective marketing strategies on an insurance website: 1. Build up evergreen SEO-rich content that remains fresh for users and ranks highly in search engines rather than paying for clicks. 2. Use keywords that potential customers would search to help people find the website. 3. Create valuable content targeted to specific buyer personas that answers their questions and builds awareness of issues. 4. Be consistent with at least biweekly content output to build traffic and establish expertise. 5. Fresh evergreen content leads to more social shares and boosts the online presence and brand. 6. Repurpose evergreen content into other formats like eBooks, videos,

1. 6 Tips to Create Killer
Insurance Marketing
Strategies for Your
Website

2. So you’ve got a stellar
professional website for your
brokerage, but without the
right marketing strategies
in place, who’s going
to see it?

3. If you can play your digital marketing cards right, your
website has the potential to be a virtual magnet for clients.
So it’s time to start attracting quality leads, retaining
visitors with high quality content and simultaneously
establishing your brokerage as an industry leader.

4. Here’s six killer tips to keep in mind when
planning your online marketing strategies.

5. Firstly, it’s crucial to build up your evergreen
content - that’s SEO rich content that stays fresh
for both regular and new users.

6. It makes far more sense to attract visitors by producing greatevergreen content and rank organically on the first page of
Google
Rather than having to pay every time someone clicks on an
advert and lands on your website.

7. Research shows that today's insurance buyers are more likely
to make a purchase from a brand that creates custom
content.
So publishing original content makes sense in terms of your
financial resources and it will almost certainly be more
popular.

8. Secondly, using effective keywords really helps
people find your website.

9. Think about the phrases that your potential buyers andcurrent customers may use when web browsing and dofurther research to confirm your assumptions.
Use a combination of short and long-tail keywords, as well
as associated terms and varied syntax.

10. There are quite a few keyword tools out there such as GoogleAdwords, Moz Keyword Explorer, Keyword Discovery and
Majestic SEO.
They will help you to discover the search terms you need
and gather the necessary data.

11. Thirdly, make sure you’re creating value for a
specific target.

13. Every piece you produce should answer a relevant questionfor one of your buyer personas.
What you publish needs to help build awareness of the
issues and problems that your buyers are facing and provide
the specific guidance they are searching for.

14. By ensuring that each piece is relevant in this way, your
evergreen content never loses its value and your site
becomes essential within the digital world.

15. Tip number four is to be consistent with your
content output.

16. Having at least two posts every week will help to build
traffic to your site and establish your brokerage as a leader
in your sector of the insurance industry.

17. For a brokerage with less than ten employees, maintaining
this consistent level of output will make a huge difference in
terms of website traffic and therefore increase the number
of potential leads.

18. In at number five: be aware that fresh ‘evergreen’
content leads to more social shares.

19. Content that has long-term relevance will be shared with more
confidence than something that is only temporarily trending.
Solid evergreen content will give your online presence a boost
and help to build your brand on social media by drawing
more readers to your website.

20. Whenever you post something new on your website, make
sure that you announce it through your social media
channels to immediately drive more traffic to your
website.

22. Finally, think about repurposing your evergreen
content.

23. Reworking your blog posts into a comprehensive eBook or auseful white paper for your readers to download is a greatway to offer more value to your users.
All that research that you did for the original article - why
not turn some of it into an attractive infographic or
compelling short piece of video content?

24. So there you have it!
Six key tips to ensure that you are using the
right tools available
To produce high-quality and targeted content that
will has the longevity to work hard for you online.

25. “Insurance Brokers Guide to WebsiteEnhancement and Serious Lead Generation.”
Continue to learn more about creating powerful
strategies for your brokerage by downloading our
free guide,