2. Executive summary
Classic cake and a retail bakery located in Mumbai,Maharashtra .The plan of Dream Bakers is
to attain and maintain the interest of its customers with the broad variety of its cakes, pastry and
other products. It will build a strong position in the city and then in the country by offering its
products at a competitive price and quality products.
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5. MARKET INSTRUMENT
Classic Gift coupons and corporate gift.
prompt and efficient delivery services.
online buying facilities.
Free home delivery with assorted gifts.
Offers on festive occasions.
6. ORGANISATIONAL OBJECTIVE
is a small business aimed at the big dream.
the vision manifests itself in two ways
i ) to be one of the top one bakery cafe specialist in the Mumbai city
ii) produce the effective quality of bakery products ,every time.
produce the effective quality of bakery products ,every time.
try to make special day of customers more special.
7. MISSION & VISION
MISSION
our mission is to enhance our customer business.
providing the highest quality bakery products .
best possible services to the food industry.
continuously improve all .
to help people express their happiness in a memorable way.
VISION
to become the nations neighborhood bakery.
we will retain long-term by continuously reevaluating our products processes and talent to meet changing market
demands.
8. OUR CULTURES
We are a performance driven values led business.
As a culture we value performance, quality, respect, integrity and responsibility.
We listen to everyone.
We have always believed that ‘doing good is good for business’.
9. Quality And Foods Safety Assurance
Market high quality , superior value products.
Guarantee that our customers and consumers come first.
products and trademarks, meet approved standards.
operate audited quality management systems.
10. MARKETING MIX
PRODUCT STRATERGY
Fresh cakes for all occasions.
Chocolates, pastry and cake and chocolates combo.
Packaged cakes.
Different kind of breads and a variety of snacks for dine-in customers .
Home deliveries and online booking and gifting system.
11. Price/Pricing Strategy
price of Classic cakes is Reasonable as compared to its competitors.
The price of cake vary on their size.
on an average a half kg cake would cost something around 200rs and it goes up to a 1000rs depending on
the size and the flavor.
12. Place & Distribution Strategy
Goods which are unsold are taken back by the company and are given away in charity if in consumable
condition or else destroyed.
Convenience Stores.
Produce Stands.
Local Businesses.
Restaurants.
Events.
Ecommerce.
13. Promotion & Advertising Strategy
Classic cake shop has used media such as TV, print, web, hoardings, etc.
It regularly comes out with offers on festive occasions.
The successful boys can be gifted with a blue colored basket.
Girls can be gifted with a pink colored .
Arrange cake art workshop.
in malls & college festival.
17. MONGINIS
◦ Monginis -a premier and popular destination for lovers and
connoisseurs of all varieties cakes, chocolates , pastries and cookies,
with a commanding and distinguished presence in 12 cities around
India and 2 Egypt
Monginis franchise with a low investment of 10 lakhs INR only.
$100K-5.0M annual revenues of mongains
◦ Hedcauters in Mumbai, Maharashtra
Type of company private sector
TINYSURPRICE
The total investment required for the franchise opening would be
approximately 30 to 50 Lakhs INR. The franchise fee is of 10 Lakhs INR.
$100K-5.0M Tiny Surprise
Tiny Surprise is an online shopping portal that allows users to search and
buy gifts such as chocolates, cakes , flowers, sweets and plants.
Sector in
e -commerce
Hedcauters- Chennai, tamilnadu
18. Current Market Conditions
•classic cake shop has threat from its competitors such as Birdy's, Brownie Point, Ribbons & Balloons, Danish,
Croissants etc.
• Cadburys and McDonalds are also a threat to it because they are also positioning their products on the lines of
celebration.
• The biggest competitor for Classic cake shop in Kirana stores and Modern Retail.
• classic cake shop could not offer variety on their products as their competitors did.
• For many years now classic cake shop hasn't changed the visual identity of there product range which has made
them look outdated compared to their competitors products.
. • Another major problem faced during the manufacturing process of the cakes were the amount of wastage
which was massive & needed to be looked into. When a cake is designed & cut into to a particular shape, most of
the unwanted loaf would be wasted.
19. Conclusion
the business seems to be very much attractive and viable (acc.) through market as well as
financial analysis .
Currant situational plan
offer variety of product and services.
offering resoanable prices on demand.
expanding industry in other parts of MNR.
