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Global System Technologies India Pvt. Ltd.
Plot Y-7, Block EP
Sector V
Kolkata -700091
Phone : +91 (33) 2357 2278 / 2279
Fax : +91 (33) 2357 2278 / 2279
Website: www.gstweb.com
Global System Technologies India Pvt. Ltd. (GST) is a proven leader offering
services to clients across the globe especially in India, Europe, USA and
Australia for the last 20 years.
We have curved a niche as a service provider in the field of IT consulting and
technology training.
Our area of specialization include ERP software design & development, e-
business applications, web services, mobile application, process management,
CRM integration ,test, evaluation, integration and so on.
Recently, we have opted for another specialization Content and Digital
Marketing. We have successfully served more than 50 clients within a span of 8
months.
Corporate Training is another specialisation of GST. For more than 10 years, we
are imparting training on different aspects to various banks, large corporations
financial institutions in domestic market.
GST provides services in diverse traits :
Content Marketing
Digital Marketing
Software Development
Corporate Technical Training
Mobile Solutions (App Development)
E-Commerce Solution
The success of any Company depends upon the performance of its team.
In this regard we can boast of the fact that we are equipped with an experienced,
efficient and professional team who has been paving the path of our success since the
last 1 year.
We have an energetic team of writers who are expert in weaving their words in order
to represent the vision and mission of our clients on a global platform.
It is a team effort, our Digital Marketing experts are quite good in making the internet
browsers aware of our contents. In a way both are jointly working to promote brands.
The structure :
We have a proficient Team Lead, who is guiding a bunch of young writers and digital
enthusiast in producing the best quality.
Content & Digital Marketing
Support
We belong to an age of internet. Business houses have recognized this platform to
reach out to the global audience.
Due to its ever growing popularity, all business houses are creating their websites,
highlighting the companies’ vision to gain a worldwide appeal.
For running a successful website, the most important ingredient is the content. Users
prefer the site which is loaded with useful and relevant contents.
The contents should be crisp, informative and should appeal to its visitors at one go. It
should be drafted in such a way that it can convince the clients to invest in them.
Thus a well managed as well written content is responsible factor to bring in more
traffic which ultimately yields more profit for the company.
Importance of
Online visibility can be defined as the rank of the website in any search engine result.
The online visibility of any brand has a directly relation with the sales.
As per the research, it is revealed that
 Majority of internet users searches for a product or service on any available search engine
 80% of all users view only THE FIRST PAGE of search results
 65% of search engine users check only ONE RESULT PER PAGE
 70% of searchers tend to visit only the TOP 5 search results
So, if your website is not gaining the desired response its time to upgrade it with useful
contents loaded with effective keywords. More the visibility of the website, more will be the
traffic which will ultimately bring in more profit.
SEO and SMO
Off-page and social media optimization :
A major link building campaigns need to be undertaken, which will be done utilizing the following techniques:
For Home Page:
 Press Release
 Article Submission
 Relevant Sites
 Blog
 Directories
 Social Bookmarking Sites
For Inner Page:
 Article Submission
 Relevant Sites
 Blog
 Social Bookmarking Sites
GST (India) Pvt. Ltd will provide the detailed report of every activity carried out along with timesheet at the end
of the calendar month.
We will also provide special report on the site's progress.
Please note that it may take some time initially for the site to show progress and result. However, you will be
able to see major strides in the site's rankings, traffic and conversion within four months of the campaign.
What is Content Exactly?
In a nutshell we can define contents as the information we fed to the internet. The information may be in the
form of words, images and videos.
A relevant content loaded with effective keywords helps to generate more traffic . This in turn helps to
enhance he brand value.
How can Content Marketing help ?
Contents are the first ingredient to woo the visitors to any site. Generally , people favor the sites which are
loaded with useful and engaging contents.
First impression is the last impression. If the website contents can hit the audience at very first go, then
user tends to visit the site over and again.
This will eventually make the brand popular. With the elevating popularity, the sales will also increase.
Content Marketing :
Relevent
and
Engaging
Contents
Site Traffic
Enhance
Brand
value
Sales
SEO is all about content writing. This might sound like exaggeration. But, this is a glaring truth many brands are
yet to embrace. Without content there is no web presence. And without web presence, a company does not
exist.
Content is the king. This is a frequently found phrase in the Internet. However, the question might arise why
content is given such emphasis? Why content dominates the web world?
There is only one reason – Google loves quality content. A polished website without proper content does
nothing to attract search engine’s attention. Thus, the website fails to make it to the first page of the search
engine. As result, the website fails to derive traffic. This is a domino effect.
What Google Wants?
A big question that everyone is pondering. Google’s want can be summed in three words
 Quality
 Uniqueness
 Relevance
If these three factors are present in a website content, Google will surely reward the sit with higher ranking. And
the visitors will keep coming back for more information.
In this era of hashtag, web presence is important for a brand to sustain. And for a solid web presence that
We are located at software Technology Park, Saltlake Kolkata (India). In USA our
presence is maintained by our affiliated company GST Inc. at Yardley, PA.
CITY OFFICE :
Global System Technologies (India) Pvt.
Ltd
Plot Y-7, Block EP
Sector V
Kolkata -700091
Phone : +91 (33) 2357 2278 / 2279
Fax : +91 (33) 2357 2278 / 2279
WEBSITE:
www.gstweb.com

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GST-SEO SMO and CM

  • 1. Global System Technologies India Pvt. Ltd. Plot Y-7, Block EP Sector V Kolkata -700091 Phone : +91 (33) 2357 2278 / 2279 Fax : +91 (33) 2357 2278 / 2279 Website: www.gstweb.com
  • 2. Global System Technologies India Pvt. Ltd. (GST) is a proven leader offering services to clients across the globe especially in India, Europe, USA and Australia for the last 20 years. We have curved a niche as a service provider in the field of IT consulting and technology training. Our area of specialization include ERP software design & development, e- business applications, web services, mobile application, process management, CRM integration ,test, evaluation, integration and so on. Recently, we have opted for another specialization Content and Digital Marketing. We have successfully served more than 50 clients within a span of 8 months. Corporate Training is another specialisation of GST. For more than 10 years, we are imparting training on different aspects to various banks, large corporations financial institutions in domestic market.
  • 3. GST provides services in diverse traits : Content Marketing Digital Marketing Software Development Corporate Technical Training Mobile Solutions (App Development) E-Commerce Solution
  • 4. The success of any Company depends upon the performance of its team. In this regard we can boast of the fact that we are equipped with an experienced, efficient and professional team who has been paving the path of our success since the last 1 year. We have an energetic team of writers who are expert in weaving their words in order to represent the vision and mission of our clients on a global platform. It is a team effort, our Digital Marketing experts are quite good in making the internet browsers aware of our contents. In a way both are jointly working to promote brands. The structure : We have a proficient Team Lead, who is guiding a bunch of young writers and digital enthusiast in producing the best quality. Content & Digital Marketing Support
  • 5. We belong to an age of internet. Business houses have recognized this platform to reach out to the global audience. Due to its ever growing popularity, all business houses are creating their websites, highlighting the companies’ vision to gain a worldwide appeal. For running a successful website, the most important ingredient is the content. Users prefer the site which is loaded with useful and relevant contents. The contents should be crisp, informative and should appeal to its visitors at one go. It should be drafted in such a way that it can convince the clients to invest in them. Thus a well managed as well written content is responsible factor to bring in more traffic which ultimately yields more profit for the company. Importance of
  • 6. Online visibility can be defined as the rank of the website in any search engine result. The online visibility of any brand has a directly relation with the sales. As per the research, it is revealed that  Majority of internet users searches for a product or service on any available search engine  80% of all users view only THE FIRST PAGE of search results  65% of search engine users check only ONE RESULT PER PAGE  70% of searchers tend to visit only the TOP 5 search results So, if your website is not gaining the desired response its time to upgrade it with useful contents loaded with effective keywords. More the visibility of the website, more will be the traffic which will ultimately bring in more profit.
  • 7. SEO and SMO Off-page and social media optimization : A major link building campaigns need to be undertaken, which will be done utilizing the following techniques: For Home Page:  Press Release  Article Submission  Relevant Sites  Blog  Directories  Social Bookmarking Sites For Inner Page:  Article Submission  Relevant Sites  Blog  Social Bookmarking Sites GST (India) Pvt. Ltd will provide the detailed report of every activity carried out along with timesheet at the end of the calendar month. We will also provide special report on the site's progress. Please note that it may take some time initially for the site to show progress and result. However, you will be able to see major strides in the site's rankings, traffic and conversion within four months of the campaign.
  • 8. What is Content Exactly? In a nutshell we can define contents as the information we fed to the internet. The information may be in the form of words, images and videos. A relevant content loaded with effective keywords helps to generate more traffic . This in turn helps to enhance he brand value. How can Content Marketing help ? Contents are the first ingredient to woo the visitors to any site. Generally , people favor the sites which are loaded with useful and engaging contents. First impression is the last impression. If the website contents can hit the audience at very first go, then user tends to visit the site over and again. This will eventually make the brand popular. With the elevating popularity, the sales will also increase. Content Marketing : Relevent and Engaging Contents Site Traffic Enhance Brand value Sales
  • 9. SEO is all about content writing. This might sound like exaggeration. But, this is a glaring truth many brands are yet to embrace. Without content there is no web presence. And without web presence, a company does not exist. Content is the king. This is a frequently found phrase in the Internet. However, the question might arise why content is given such emphasis? Why content dominates the web world? There is only one reason – Google loves quality content. A polished website without proper content does nothing to attract search engine’s attention. Thus, the website fails to make it to the first page of the search engine. As result, the website fails to derive traffic. This is a domino effect. What Google Wants? A big question that everyone is pondering. Google’s want can be summed in three words  Quality  Uniqueness  Relevance If these three factors are present in a website content, Google will surely reward the sit with higher ranking. And the visitors will keep coming back for more information. In this era of hashtag, web presence is important for a brand to sustain. And for a solid web presence that
  • 10. We are located at software Technology Park, Saltlake Kolkata (India). In USA our presence is maintained by our affiliated company GST Inc. at Yardley, PA. CITY OFFICE : Global System Technologies (India) Pvt. Ltd Plot Y-7, Block EP Sector V Kolkata -700091 Phone : +91 (33) 2357 2278 / 2279 Fax : +91 (33) 2357 2278 / 2279 WEBSITE: www.gstweb.com