Brand Management

1. Abu Syed Arik Kibria
091 0622 030

2. Rebranding
 Change the brand name. New brand name is
Baburchi
 Change the brand logo
 Change the brand slogan
 Repackage the product
 Increase product Variations
 Redesign new commercials
 Use the Integrated Marketing Communication
tools

3. Market Segmentation
• Geographic: people living in major cities like
Dhaka, Chittagong
• Demographic: 21+, upper, upper middle,
middle class, married
• Psychographic
Lifestyle: Above average lifestyle.
Attitude: Consumers who are taste conscious
about food.

4. Target Market
• Primary target Market
Housewives
Working Women
• Secondary Target Market
Restaurant

5. POP & POD
• Point of Parity
 Served the same purpose
 Almost same price
 The product range has everything that its
competitors have
• Point of Difference
 Quality is superior to other spices available
 The taste is like traditional grounded spice
(Traditional Bata masala)