1. 1st Tierce of 2014 Analysis
ARIJIT DAS (MUM)
DCC Shamiana & Sugoi, DFC Shamaina

2. MEETING AGENDA
1. Sales Updates – January to April 2014 along with Analysis.
2. Unit Audit Reports – Audit percentages from January - April
2014.
3. Health and Hygiene – Last Municipality visit & issues.
4. Customer Service/ Cash handling policy –
Recommendations.
5. Unit Appearance – Menu boards, signage, food display, etc.
6. Staffing issues.
7. Menu items analysis & suggestion.
8. Marketing suggestions and brand awareness opportunities.
9. Human Resources issues.

3. Shamiana DCC
Month 2014 Sale 2013 Sale Differ.
January 3,27,612.00 3,83,093.50 -14%
February 2,45,585.50 3,17,411.00 -23%
March 2,66,884.00 3,28,489.00 -19%
April 2,67,685.50 3,12,059.00 -14%
Total 1st Tierce 11,07,767.00 13,41,052.50 -17%
Sale Trend of 1st Tierce
2014 vs 2013

4. -14%
-23% -19% -14%
-17%
January February March April Total 1st Tierce
Sale%
Month
Shamiana DCC - 2014 vs 2013
2014 Sale
2013 Sale

5. SALE TREND – 2012 TO 2014 1ST TIERCE
-8%
-12%
-2%
-5%
-14%
-23%
-19%
-14%
-25%
-20%
-15%
-10%
-5%
0%
1 2 3 4
Sales%
Month
Shamiana DCC 2012 - 2014 Sale Trend
Sales 13 vs 12
Sales 14 vs 13

6. REASONS:
There are different reason’s for the 4 different month’s. The
key common points are:
1. Transaction’s of every month were significantly low
compared to last year 2013.
2%
-8%
10%
4%
-11%
-15% -17%
-10%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
1 2 3 4
Trns.%
Month
2012-2014 Transaction Trend
Trns. 13 vs 12
Trns. 14 vs 13

7. Month 2014 ATV (Dhms) 2013 ATV (Dhms) Differ. (Dhms)
January 33.87 35.20 -1.33
February 34.83 38.12 -3.29
March 34.26 34.94 -0.67
April 34.71 36.45 -1.74
Avg. ATV 1st Tierce 34.38 36.08 -1.70
-1.33
-3.29
-0.67 -1.74
-1.70
31.00
32.00
33.00
34.00
35.00
36.00
37.00
38.00
39.00
January February March April Avg. ATV 1st
Tierce
ATV - 2014 vs 2013
2014 ATV (Dhms)
2013 ATV (Dhms)
2. ATV was low in all the 4 month’s compared to last year 2013.

8. Month 2014 Addi. Sale 2013 Addi. Sale Differ.
January 700.00 2,174.00 -68%
February 2,044.00 26,021.00 -92%
March 4,732.00 5,462.00 -13%
April 1,792.00 15,138.00 -88%
Total 1st Tierce 9,268.00 48,795.00 -81%
-68%
-92%
-13%
-88%
-81%
-
10,000.00
20,000.00
30,000.00
40,000.00
50,000.00
60,000.00
January February March April Total 1st Tierce
2014 Addi. Sale
2013 Addi. Sale
3. Additional sale through the Group orders:

9. COS% TREND 1ST
TIERCE:
25.42%
25.57%
26.62%
24.85%
25.62%
23.50%
24.00%
24.50%
25.00%
25.50%
26.00%
26.50%
27.00%
January February March April Avg. 1st Tierce
Shamiana DCC - COS%
January
February
March
April
Avg. 1st Tierce

10. Sugoi DCC
Month 2014 Sale 2013 Sale Differ.
January 4,00,005.00 3,22,522.00 24%
February 3,02,791.00 2,60,725.00 16%
March 3,17,938.00 3,05,152.00 4%
April 2,98,382.00 2,68,696.00 11%
Total 1st Tierce 13,19,116.00 11,57,095.00 14%
SALE TREND OF 1ST TIERCE 2014 VS 2013

11. 1ST TIERCE SALE TREND
CHART 2014 VS 2013
24%
16% 4% 11%
14%
January February March April Total 1st Tierce
Sale%
Month
Sugoi DCC 2014 vs 2013
2014 Sale
2013 Sale

12. SALE TREND – 2012
TO 2014 1ST TIERCE
-10%
-15%
-7% -11%
24%
16%
4%
11%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
1 2 3 4
Sales%
Month
2012 - 2014 Sale Trend
Sales 13 vs 12
Sales 14 vs 13

13. REASONS:
There are different reason’s for the 4 different month’s. The
key common points are:
1. Transaction’s of every month were significantly high
compared to last year 2013.
-8%
-13%
-6%
-13%
14% 9%
0%
9%
-15%
-10%
-5%
0%
5%
10%
15%
20%
1 2 3 4
Trns.%
Month
2012-2014 Transaction Trend
Trns. 13 vs 12
Trns. 14 vs 13

14. Month 2014 ATV (Dhms) 2013 ATV (Dhms) Differ. (Dhms)
January 49.54 45.66 3.87
February 49.62 46.52 3.10
March 49.75 47.71 2.04
April 49.84 48.83 1.01
Avg. ATV 1st Tierce 49.68 47.10 2.58
3.87 dhms 3.10 dhms 2.04 dhms 1.01 dhms 2.58 dhms
January February March April Avg. ATV 1st Tierce
ATV - 2014 vs 2013
2014 ATV (Dhms)
2013 ATV (Dhms)
2. ATV was high in all the 4 month’s compared to last year 2013.

15. COS% TREND 1ST
TIERCE:
34.87%
34.36%
35.09%
35.52%
34.96%
January February March April Avg. 1st Tierce
Sugoi DCC - COS% 2014
COS%

16. The COS% is high because of :
0.98%
35.44%
24.36%
0.00%
38.84%
15.78%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
Orange Juice Bento's Salmon Dishes
Jan-Apr 2014%
Jan-Apr 2013%

17. Shamiana DFC
Month 2014 Sale 2013 Sale Differ.
January 1,92,040.50 1,99,565.50 -4%
February 1,45,155.50 1,50,669.00 -4%
March 1,63,573.00 1,61,115.50 2%
April 1,74,659.50 1,57,764.50 11%
Total 1st Tierce 6,75,428.50 6,69,114.50 1%
SALE TREND OF 1ST
TIERCE 2014 VS 2013

18. 1ST TIERCE SALE TREND
CHART 2014 VS 2013
-4% -4% 2% 11%
1%
January February March April Total 1st Tierce
Sale%
Month
2014 vs 2013
2014 Sale
2013 Sale

19. SALE TREND – 2012
TO 2014 1ST TIERCE
8%
-2%
-4%
-3%
-4%
-4%
2%
11%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
1 2 3 4
Sales%
Month
2012 - 2014 Sale Trend
Sale 13 vs 12
Sale 14 vs 13

20. REASONS:
There are different reason’s for the 4 different month’s. The
key common points are:
1. Transaction’s of every month were significantly high
compared to last year 2013.
13%
-1% -1%
-1%
2%
7%
10%
17%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
1 2 3 4
Trns.%
Month
2012-2014 Transaction Trend
Trns. 13 vs 12
Trns. 14 vs 13

21. Shamiana DFC
Month 2014 ATV (Dhms) 2013 ATV (Dhms) Differ. (Dhms)
January 32.39 34.33 -1.94
February 31.69 35.22 -3.53
March 31.93 34.61 -2.68
April 33.56 35.44 -1.87
Avg. ATV 1st Tierce 32.42 34.85 -2.43
-1.94 dhms
-3.53 dhms
-2.68 dhms
-1.87 dhms
-2.43 dhms
January February March April Avg. ATV 1st Tierce
ATV - 2014 vs 2013
2014 ATV (Dhms)
2013 ATV (Dhms)
2. ATV was high in all the 4 month’s compared to last year 2013.

22. COS% TREND 1ST
TIERCE:
25.29%
28.12%
28.52%
26.24%
27.04%
January February March April Avg. 1st Tierce
COS%
COS%

23. The COS% is high because of :
8.95%
3.04%
0.97%
5.48%
5.78%
1.89%
2.66%
4.60%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
10.00%
Appetizers Side Order Upsizes Staff Meal
Chart Title
Jan-Apr 2014%
Jan-Apr 2013%

24. 60%
66%
75%
65% 67%64% 65% 65%
73%
67%
43%
68% 68%
64% 61%
January February March April Average:
Shamiana DFC Shamiana DCC Sugoi DCC

25. Audit Action Plan for common
points:
 Staff Grooming, Hygiene, Administration –
 Staff should follow regular hand washing every hour.
 Staff eating in the production area has no other option to eat.
 Unit Safety –
 Safety Data sheets not available in most of the outlet.
 Weekly cleaning schedule not updated properly.
 Receiving & Dry Storage Area –
 Frozen receiving not done at correct temperature.
 Storage area temperature depending on AC.
 Vegetable racks cleaning done weekly.
 Cold Storage Units –
 Shelves & rubber seal rusted & damaged respectively.
 Dirty floor or wall dirty.
 Preparation Area –
 Knives, chopping board & work surfaces sanitation every 4 hours.
 Cleaning equipment’s not stored properly.

26. Audit Action Plan for common
points:
 Kitchen Area –
 Floors & Walls needing refurbishment.
 Knives, chopping board & work surfaces sanitation every 4 hours.
 Other Equipment –
 Action plan for damaged equipment’s.
 Front Counter –
 Floors & Walls needing refurbishment.
 Back counter cluttered.
 Storage cupboard cluttered.
 Tongs & Ladles sanitation every 4 hour.
 Reports –
 Food safety checks – no. of times in a day.
 Rapid cooling done in deep dishes for gravy.
 Daily log book completion.
 Soft copies of all the contracts & licenses.
 Disposable & cash tally should be recorded with reasoning.
 Service & Food Quality –
 Staff repeating the orders.
 Condiments served with every order.
 Service timing for A la carte orders.
 Encouraging to visit again.

27. Municipality visit- 12th March

28. CUSTOMER SERVICE:
1. By conducting separate CS classes for the new staffs.
2. Enough staffing especially CSR’s in a particular outlet to improve the
service time, which in turn would help us to attend all the customers
rapidly reducing their waiting time.
3. Our comment card should be modified to be more precise with some
key customer service points –
 Length of waiting time.
 Attitude of the attendant.
 Correctness of the food order upon receipt.
 Freshness of the food upon delivery.
 Helpfulness of the staffs when presented with a problem.

29. Cash policy
1. Enough staffs to follow the policy regarding
workstation handovers.
2. Spot checks to be done by MUM & recorded.
3. Proper shuffling of staffs on the workstation
throughout the operation time in a day.
4. Staff pants should be without pockets .

30. UNIT APPEARANCE
• Cold Bain Marie glass
in Shamiana DCC:
• The open cabinet for
CO2 cylinders need
to be covered.

31. CURRENT STAFFING & ITS ISSUES:
1. Straight shifts of staffs.
2. Two new CSR’s in Sugoi DCC.
3. Hay Mamoe conundrum.
4. Riza’s resignation & training of Zaw, Ramesh & Omar.
Designation/Outlets Shamiana DFC Shamiana DCC Sugoi DCC
CSR 4 4 3
Asst. CHEFS 3 3 3
UNIT CHEF 1 1 0
UNIT MANAGER 0 1 1
Kitche. ASST. 2 3 4

32. Menu items
• Dal Makhani – The dish origins from Punjab region and the
ingredients are whole black lentil (Urad) & Red kidney beans
(Rajma).
• Vindaloo – It is an Indian curry which originates from Goa. It
can be prepared with chicken or lamb both.

33. Marketing Strategies: