Investment Pattern on the basis of investors risk profile

CELEBRUS CAPITAL LTD
Rani Channamma University, Belagavi Page 1
RANI CHANNAMMA UNIVERSITY, DEPARTMENT OF
BUSINESS ADMINISTRATION,
BELAGAVI.
A Project Report on
“INVESTMENT PATTERN ON THE BASIS OF INVESTORS RISK
PROFILE”
Undertaken at
CELEBRUS CAPITAL LTD.
Submitted to:
Rani Channamma University,
Belagavi
(In partial fulfillment of Post graduate Degree in Master of Business Administration)
Submitted by:
MR. ARIHANT K. ZUNJARVAD
Registration No.MB151005
MBA 2nd
SEM, 2015-17
UNDER THE GUIDANCE OF
COMPANY GUIDE: INSTITUTE GUIDE:
Mr. VIJAY SAMBREKAR Prof. V. S. CHATAPALLI

DECLARATION
I am Mr. Arihant K.Zunjarvad the undersigned, hereby declare that the Project Report
entitled “A STUDY ON INVESTMENT PATTERN ON THE BASIS OF
INVESTORS RISK PROFILE” has been prepared by me under the supervision and
guidance of Prof. V.S.CHATAPALLI, Department of Business Administration, Rani
Channamma University, Belagavi. The report is submitted to Rani Channamma
University, Belagavi in partial fulfillment of the University rules and regulations for
the award of the Degree of Master of Business Administration in finance
specialization.
I further declare that this report is based on the original research report undertaken by
me and has not formed a basis for the award of any other Degree of RCU or any other
University.
Mr. Arihant.K.Zunjarvad

ACKNOWLEDGEMENT
I feel immense pleasure to present this “A Study on Investment Pattern on The
Basis of Investors Risk Profile’’ of as my project work. Success of every endeavor is
the, by product of constant effort, patience and accountability from various sources.
This project is no exception. This project has given me tremendous experience.
I am overwhelmed with pleasure to express my sincere obligation to them who kept
my spirits high completion of this report. I am deeply indebted to Prof. S.C.Patil,
Chairman-Department of Business Administration, Rani Channamma University for
giving me an opportunity to carry on this project.
I would sincerely like to thank my faculty Guide Prof. V.S.Chatapalli, the help given
by him in completing this project by guiding me at each stage of the study.
At the very outset, I would like to thank Mr. Vijay Sambrekar. (Branch Manager),
my external guide for giving me an opportunity to work for the esteemed and reputed
consumer care and lightings company and guiding and motivating me through all the
difficulties that came my way and spending enormous amount of time discussing
about the project. During this period I experienced the real work environment the
market situation the mannerisms, etc. that are very much needed to sustain myself in
this large and competitive environment.
I own a debt of gratitude to my Parents, the silence guides in my life without those
never-ending support nothing would have been possible.
Last but not the least I thank each and every one who directly or indirectly helped me
in making my project successful and memorable one.
Mr. Arihant .K. Zunjarvad

TABLE OF CONTENTS
Particulars Page No
Declaration From Student I
Certificate From Company Guide II
Certificate From Internal Guide III
Chairman’s Certificates IV
Acknowledgement V
List Of Tables VI
List Of Charts VII
List of Graphs VIII
Executive summary IX
I. Introduction 2-4
1.1 Background of study 5-6
1.1A Need of the study 7
1.1B Importance of the study 8
1.2 Statement of problem 9
1.3 Objectives of study 10
II. Literature review and
Theoretical background
11-14
15-22
III. Research methodology 23-24
IV. Sector analysis 25
4.1 Size of the industry 26
4.2 Growth rate 27
4.3 Govt regulations 28-31
4.4 Global view 32
4.5 Major players 33
4.6 Markets 34
V. Company profile 35

5.1 3c-company, competitor, customer 35-36
5.2 Origin, scope and scale 37-42
5.3 Marketing and branding 43
- Market size/growth/share 43
- Products and brands 44-45
Account opening process 46
- Major customers/segment 47
- USP 48-50
5.4 HR Function 51
- Organization structure 51
Organization development 52
5.5 HRM Practices 53
- Operations 53
- Work flow 54
- Technology 55
- Quality system 56
5.6 Competitions 57-59
- CSR Activities 60
5.7 SWOT Analysis 61-62
VI. Data analysis 63-77
Results and Discussion 78-80
VII. Findings and conclusion 81-82
VIII. Suggestions 83
IX. Learning experience 84
- Bibliography 85
- Annexure 86-88
1 Weekly reports 89-96
2 Supporting documents

LIST OF TABLES
Serial
No.
Details Page No.
1. Investment styles 18
2. Company profile 35-36
3 Brokerage rates 48
4. Capital leverage, software used, and fund
transfer service
49-50
5. Turnover and other charges 52
6. Gender level 64
7. Age level 65
8. Education level 66
9. Occupation 67
10. Annual Income 68
11. Number of dependents in family 69
12. Family income of investors 70
13. Investment option of investors 71
14. Reason for preferring the mentioned option 72
15. Percentage of investors 73
16. Type of risk 74
17. Time frame of investment 75
18. Attitude towards loss 76
19. Attitude towards decrease in value 77

LIST OF CHARTS
Serial
No.
Details Page No.
1. Process of account opening 46
2. Organization structure 51
3. Gender level 64
4. Age level 65
5. Occupation level 67
6. Number of dependents 69
7 Investment options 71
8. Percentage of investment 73

LIST OF GRAPHS
Serial
No.
Details Page No.
1. Education level 68
2. Annual income 70
3. Family income 72
4. Reason for preferring investment option 74
5. Type of risk 76
6. Time frame of investment 77

EXECUTIVE SUMMARY
People invest their money for generating good returns. But in this investment some
kind of risk is involved. All investors have different attitudes towards risk. When it
comes to investing, it is important to consider the risk profile or tolerance carefully,
including how comfortable investors are with the possibility of losing money, or that
returns on their investments. The risk profile of investors depends upon their
demographic structures or characteristics.
The project deals with the analyzing the investment pattern on the basis of risk profile
of investors at CELEBRUS Capital Ltd. and what are the risk factors that influence
the type of investment made by individuals . As we all know that every person who
wants to gain better returns in future they must have to invest their money in stock
market or anywhere else. This study describes the investment pattern use by different
persons while doing investment in stock market keeping different risk in mind.
The main reason to choose this research is to find out the investment pattern behavior
in respect of their risk bearing capacity and this research helps the company to target
the investors according to their risk ability. The research process chosen by me is
qualitative and quantitative research. Questionnaires in part help me a lot in finding
the actual position of the market under the survey method.
.A sample size of about 100 respondents which includes individual investors were
taken for purpose of survey. After the survey was completed, the data was first stored
and then analyzed on the chosen parameters. This analyzed data was later on
converted into graphs. Such as pie chart, bar graphs, etc this was to make result easily
comprehensible by any one going through the report. Later on, all this information
was compiled in the form of a presentable and highly comprehensible report.
After analyzing the data, the problem which has been identified that most of the
investors are not ready to bear risk in expectation of higher returns. There is a strong
relationship in investment pattern and risk bearing capacity of investors while doing
investment. For analyzing the data I have used MS Excel 2007 for making graphs and
other calculations.

I. INTRODUCTION
HISTORY OF STOCK EXCHANGE
The only stock exchanges operating in the 19th century were those of Bombay
set up in 1875 and Ahmedabad set up in 1894. These were Efficient Market
Hypothesis organized as voluntary non-profit-making association of brokers to
regulate and protect their interests. Before the control on securities trading became a
central subject under the constitution in 1950, it was a state subject and the Bombay
securities contracts (control) Act of 1925 used to regulate trading in securities. Under
this Act, The Bombay Stock Exchange was recognized in 1927 and Ahmedabad in
1937.
During the war boom, a number of stock exchanges were organized even in
Bombay, Ahmedabad and other centers, but they were not recognized. Soon after it
became a central subject, central legislation was proposed and a committee headed by
A.D.Gorwala went into the bill for securities regulation. On the basis of the
committee's recommendations and public discussion, the securities contracts
(regulation) Act became law in 1956.
DEFINITION OF STOCK EXCHANGE:
"Stock exchange means anybody or individuals whether incorporated or not,
constituted for the purpose of assisting, regulating or controlling the business of
buying, selling or dealing in securities."
It is an association of member brokers for the purpose of self-regulation and
protecting the interests of its members.
It can operate only, if it is recognized by the Government under the securities
contracts (regulation) Act, 1956. The recognition is granted under section 3 of the Act
by the central government, Ministry of Finance.

NATURE & FUNCTIONS OF STOCK EXCHANGE
There is an extraordinary amount of ignorance and of prejudice born out of
ignorance with regard to nature and functions of Stock Exchange. As economic
development proceeds, the scope for acquisition and ownership of capital by private
individuals also grow. Along with it, the opportunity for Stock Exchange to render the
service of stimulating private savings and challenging such savings into productive
investment exists on a vastly great scale. These are services, which the Stock
Exchange alone can render efficiently.
The Stock Exchanges in India have an important role to play in the building of
a real shareholders democracy. To protect the interest of the investing public, the
authorities of the Stock Exchanges have been increasingly subjecting not only its
members to a high degree of discipline, but also those who use its facilities-Joint
Stock Companies and other bodies in whose stocks and shares it deals.
The activities of the Stock Exchange are governed by a recognized code of
conduct apart from statutory regulations. Investors both actual and potential are
provided, through the daily Stock Exchange quotations. The job of the Stock
Exchange and its members is to satisfy the need of market for investments to bring the
buyers and sellers of investments together, and to make the 'Exchange' of Stock
between them as simple and fair as possible.

NEED FOR A STOCK EXCHANGE
As the business and industry expanded and economy became more complex in
nature, a need for permanent finance arose. Entrepreneurs require money for long
term needs, whereas investors demand liquidity. The solution to this problem gave
way for the origin of 'stock exchange', which is a ready market for investment and
liquidity.
As per the Securities Contract Act, 1956, "STOCK EXCHANGE" means any
body of individuals whether incorporated or not, constituted for the purpose of
regulating or controlling the business of buying, selling or dealing in securities".
BY-LAWS
Besides the above act, the securities contracts (regulation) rules were also
made in 1957 to regulate certain matters of trading on the stock exchanges. There are
also by-laws of exchanges, which are concerned with the following subjects.
Opening / closing of the stock exchanges, timing of trading, regulation of
blank transfers, regulation of badla or carryover business, control of the settlement
and other activities of the stock exchange, fixation of margins, fixation of market
prices or making up prices, regulation of staravani business (jobbing), etc., regulation
of brokers trading, Brokerage charges, trading rules on the exchange, arbitration and
settlement of disputes, Settlement and clearing of the trading etc.

1.1 Background of the Study
The study has been conducted to know the “Investment Pattern of Investors
On The Basis of Investors Risk Profile” at CELEBRUS Capital Ltd. in Belagavi. And
this study helps to know what are the risk factors involved in the investment in share
market and it also helps to know the attitude of investors towards the risk that is
involved in the investment in the share market.
Investment is the employment of funds on assets with the aim of earning income or
capital appreciation. Investment means putting your money to work to earn more
money or simply speaking it is sacrificing of money today for future return.
Investment! One of the most successful way to make financial provisions for the
future, where most of the conditions are uncertain and unpredictable. With well
planned investment one can get the satisfaction of safety and surety in life. We are
familiar with investment from very early days of civilization. Initially the term saving
was more popular, and was considered as safest way of making money stable.
Investment may be said as keeping a sum of money aside from the present savings
with the view of earning returns on it. It is done on the cost of sacrifice of present
consumption of that part of money.
The dictionary meaning of investment is to commit money in order to earn financial
return or to make use of the money for future benefits or advantages. People commit
money to investments with an expectation to increase their future wealth by investing
money to spend in future years.
All investments have some risk, whether in stock, capital market, banking, financial
sector, real estate, bullion, gold etc. The degree of risk however varies on the basis of
the features of the assets, investments instrument, the mode of investment, time frame
or the issuer of the security etc.
Investment benefits both economy and the society. It is an outgrowth of economic
development and the maturation of modern capitalism. For the economy as a whole,

aggregate investment sanctioned in the current period is a major factor in determining
aggregate demand and, hence, the level of employment.

1.1A Need of the study
The researcher should know the investor’s investment pattern and the risk
involved in the investing the money and how their attitude and temptation changes
when there is a volatility in the in the share market.
It is very much essential for the researcher to suggest the CELEBRUS capital that
how it should deal with the investors or traders according to their risk profile.
So it is very essential for the researcher to study the Investment pattern and the risk
involved in it. And it helps to know the investors attitude towards the risk.

1.1B Importance of the study
People invest their money for generating good returns. But in this investment,
some kind of risk is involved. All investors have different attitudes towards risk.
When it comes to investing, it is important to consider their risk profile or tolerance
carefully, including how comfortable they are with the possibility of losing money, or
that returns on their investments. The risk profile of investors depends upon their
demographic structures or characteristics.
And this study helps the researcher to understand the investment pattern of the
investors on the basis of their risk profile and it helps me to suggest the company that
how it should deal with the investors in order deliver them the good service according
to their risk bearing capacity.
So the researcher find it very important topic for me to execute the project in order to
get a more knowledge about the share market and the investment styles and the
demographic and technical factors that influence the investor’s attitude in the share
market.

1.2 Statement of problem
Today investing has become a most important aspect in the present scenario and
broking companies don’t know how to deal with investors as per their investment
pattern and their risk profile.
So the researcher going to study about the investment pattern of the investors on the
basis of their risk profile in the CELEBRUS CAPITAL Ltd. And their by suggesting
the company that how it should deal with investors according to their risk profile.

1.3 Objectives of the study
The objectives of the study are;
1. To study risk bearing capacity of investors on the basis of demographic
profile
2. To understand the risk profile of investors
3. To know the investors attitude towards risk
4. To suggest the measures to be taken by CELEBRUS CAPITAL Ltd. To
improve investors profile and investment pattern.

II.A Literature Review
1. Ranganathan K. (2006) in his article “A Study of Fund Selection Behavior of
Individual
Investors towards Share market: With Reference To Mumbai City” published in
ICFAI
Journal of Behavioral Finance, 2006, noted that financial markets are affected by the
financial behavior of investors. She observed that consumer behavior from the
marketing world and financial economics had brought together a need to study an
exciting area of ‘behavioral finance’. this study was an attempt to examine the related
aspects of the fund selection behavior of individual investors towards share market in
the city of Mumbai.
2. Mittal M. and A. Dhade (2007) in their research paper “Gender Difference In
Investment Risk-Taking: An Empirical Study” published in The ICFAI Journal of
Behavioral Finance, 2007, Observed that risk-taking involves the selection of options
that might result in negative outcomes. While present is certain, future is uncertain.
Hence, all investment involves risk. Decourt (2007) indicated that the process of
making
investment decisions is based on the ‘behavioral economies’ theory which uses the
fundamental aspects of the ‘Prospect Theory’ developed by Kahneman and Tversky
(1979).
3. S. Saravana Kumar (2010) in his article “An Analysis of Investor Preference
Towards
Equity and Derivatives” published in The Indian journal of commerce, July-
September
2010 concluded that the most of the investor are aware of high risk involved in the
derivative market. To reduce the risk in the market, the investors should strictly
follow

the stop loss method. The study reveals that most of the investor prefers cash market
where the script can be held for long term and the risk is less and it is transferable to
others with minimal time period. Even though risk is higher, some investors prefer
derivative market where return is also higher. The investors are suggested that before
going for investment proper study about the script is essential. The study has
highlighted a few suggestions for removing constrain in the crucial variables which
directly affect the investor and company. The investors are highly satisfied with
equity
shares because of many reasons, i.e., liquidity, low investment, capital appreciation
etc.
4. Gupta L.C. & Jain (2008) in their article “The Changing Investment Preferences
of
Indian Households” survey 2008, conducted by society for capital market research
and
development, new Delhi. Pointed out that ‘too much volatility’, ‘too much price
manipulation’, ‘unfair practices of brokers’ and ‘corporate mismanagement and
frauds’
as the main worries of investors.
5. Joseph Anbarasu D, Clifford Paul S and Annette B (2011) in their article “An
Empirical Study on Some Demographic Characteristics of Investors and its Impact on
Pattern of their Savings and Risk Coverage Through Insurance Schemes” published in
The IUP Journal of Risk & Insurance, January 2011 concluded that The saving pattern
of the people is crucial to the government in designing policies to promote savings
and
investment. Their study reveals that the people are aware about the importance of
saving, but the awareness about investment opportunities is low. Steps have to be
taken by the government and private companies to increase the awareness by
advertising campaigns. Investment companies need to offer schemes that are

affordable by the low income, uneducated, unsalaried and families with children.
Investment companies should make the provision and increase benefits, for their
schemes, to allow people to invest in the monthly mode, which is preferred by most
investors. If people invest in long term saving schemes and infrastructure, the national
saving rate will increase, which in turn will lead to a more prosperous India.
6. G. Prabakaran and G. Jayabal (2009) in their article “Investors Risk Tolerance
Towards Investments” published in SOUTHERN ECONOMIST, June 15,
2009 concluded that empirically it has been proved that the investors are
form low and moderate risk tolerant groups and the socio-economic variables do alter
the risk tolerance of individual investors. The mutual fund organisations must
consider
these socioeconomic variables of the investors that have an important influence on
investment decision making.
7. R. R. Rajamohan (2010) in his research paper title “Reading Habit and Household
Investment in Risky Assets.” Published in The IUP Journal of applied finance,
October
2010 concluded that In India, the household sector contributes about 80% of Gross
Domestic savings (GDS) The sectors investments are predominant in fixed income
bearing instruments or physical assets, and less predominant in financial assets like
shares and mutual funds. His research paper makes an attempt to analyse the
determinants of household portfolio, particularly the ownership of risky assets. His
study
shown that the reading habits and age are positively and significantly related with the
ownership of risky assets. There is thus a need for policy intervention to improve the
financial knowledge level of the households though appropriate educational programs.
Each assets (Investment Avenues) has a different rate of return, risk and liquidity. His
study shows that exposure to the financial magazines and newspapers have an impact

on the households investment in risky assets. He pointed out that, financial education
campaign could improve the possibility of the Indian households including the risky
assets in their portfolio.
8. Saptarshi Purkayastha (2008) in his article “Investor Profiling and Investment
Planning: An Empirical Study” published in The Icfaian journal of Management
Research, Dec 2008 concluded that younger investors and those with high income are
willing to take more risk. According to him people do not take much risk when the
question of investment of their hard-earned money comes.
9. Kar Pratip, Natarajan I and Singh J P (2000) in their research paper “Survey of
Indian
Investors” published in SEBI-NCAER June 2000 concluded that the households
investment in shares, debentures and mutual funds was below 10% and the equity
investor households portfolio was of relatively small value and undiversified. Further
they found that one set of households, in spite of their lower income and lower
penetration level of consumer durables, were in the securities market, while another
set
of household with higher income and higher penetration level of consumer durables
did
not have investment in securities market.
10. Shanmugham R and Muthusamy P (1998) in their article “Decision Process of
Individual Investors, Indian Capital Markets: Theories and Empirical Evidence”
published in UTI Institute of Capital Markets and Quest Publications, Mumbai. 1998
concluded that Education had a significant impact on ownership of risky assets and
occupation had a positive and significant impact on ownership of risky assets. Also
they
found that investor’s equity portfolio diversification was moderate. Education and
occupation of the investors had an impact on the use of technical analysis and
fundamental analysis respectively.

II.B. THEREOTICAL BACKGROUND
Investment is the employment of funds on assets with the aim of earning income or
capital appreciation. Investment means putting your money to work to earn more
money or simply speaking it is sacrificing of money today for future return.
Investment! One of the most successful way to make financial provisions for the
future, where most of the conditions are uncertain and unpredictable. With well
planned investment one can get the satisfaction of safety and surety in life. We are
familiar with investment from very early days of civilization. Initially the term saving
was more popular, and was considered as safest way of making money stable.
Investment may be said as keeping a sum of money aside from the present savings
with the view of earning returns on it. It is done on the cost of sacrifice of present
consumption of that part of money.
The dictionary meaning of investment is to commit money in order to earn financial
return or to make use of the money for future benefits or advantages. People commit
money to investments with an expectation to increase their future wealth by investing
money to spend in future years.
All investments have some risk, whether in stock, capital market, banking, financial
sector, real estate, bullion, gold etc. The degree of risk however varies on the basis of
the features of the assets, investments instrument, the mode of investment, time frame
or the issuer of the security etc.
Investment benefits both economy and the society. It is an outgrowth of economic
development and the maturation of modern capitalism. For the economy as a whole,
aggregate investment sanctioned in the current period is a major factor in determining
aggregate demand and, hence, the level of employment.

2.1 Elements of Investment
 Reward
 Risk and Return
 Time
2.2 INVESTMENT GOALS AND OBJECTIVES
Why people are investing? Is it for something in the near future (new car, or down
payment on a home) or something farther off (a young child's education or their own
retirement)? If their investing goals are short term they want their money to be there -
with interest - when they need it.
Therefore they need to focus on relatively short term investments like term deposits or
a cash management trust. If on the other hand, they are investing for the long term,
they may be able to afford to take some risk in pursuit of a higher return. Shares,
property, and growth orientated managed which historically have provided higher
returns than fixed interest or cash over time, may be more appropriate.
2.3 INVESTMENT TIMEFRAME
When do you expect to need to access all or part of your investments:
 Less than 1 year (immediate access)
 Less than 2 years (short term)
 2 to 5 years (short to mid-term)
 6 to 10 Years (mid to long term)
 Over 10 Years (long term)

2.4 LIQUIDITY / CASH REQUIREMENTS
How much money do they need to keep available for emergencies such as
house repairs, a dental emergency or serious car repairs? These emergencies
can be a serious setback if they are not prepared. The amount of their
emergency fund will depend on their current lifestyle and expenses. As a
general rule they should have about 3 months of income set aside to meet
emergencies without needing to rely on credit cards. A cash management trust
that pays high interest can be a good place to keep emergency funds.

2.5 Risk Profile and Investment Styles
Table No.1
Risk Profile Investment style
Conservative Your primary investment goal is
capital protection. You require stable
growth and/or a high level of income,
and access to your investment within
3 years.
Cautious Your primary investment goal is
capital protection. Investors in this
risk profile require fairly stable
growth and/or a moderate level of
income. Your investment term is 3
years or more.
Moderate Your primary investment goal is
capital growth. You can tolerate some
fluctuations in the value of your
investment in the anticipation of a
higher return. You don't require an
income and you are prepared to invest
for 5 years or more.
Moderately aggressive Your primary investment goal is
capital protection. Investors in this
risk profile require fairly stable
growth and/or a moderate level of
income. Your investment term is 3
years or more.
Aggressive Your primary investment goal is
long-term capital growth. You can
tolerate substantial fluctuations in the

value of your investment in the short-
term in anticipation of the highest
possible return over a period of 10
years or more.
2.6 Age and Income
Investors age and their income - particularly the stability of their income - are
important factors to consider when determining your investment profile. If they
are young they can afford to take a longer term view and any short-term losses
may have minimal effect.
If their income or employment is unstable they need to take this in to account
when setting their investment goals.
2.7 Why Should People Do The Investment?
Financial reasons Other Reasons
1. To generate on their idle resources 1. Tax Savings
2. To earn returns. 2. Income
3. To protect and increase capital. 3. Ease of Withdrawal
4. To have money for important events.
5. Make a provision for future uncertainties.
Investing is not a game but a serious subject that can have a major impact on
investor's future wellbeing. Virtually everyone makes investments. Even if the
individual does not select specific assets such as stock, investments are still made
through participation in pension plan, and employee saving programme or through
purchase of life insurance or a home or by some other mode of investment like
investing in Real Estate (Property) or in Banks or in saving schemes of post offices.
Each of this investment has common characteristics such as potential return and the
risk you must bear. The future is uncertain, and you must determine how much risk

you are willing to bear since higher return is associated with accepting more risk.
(Lopes, 1987) The individual should start by specifying investment goals. Once these
goals are established, the individual should be aware of the mechanics of investing
and the environment in which investment decisions are made.
Today the field of investment is even more dynamic than it was only a decade ago.
World event rapidly events that alter the values of specific assets the individual has so
many assets to choose from, and the amount of information available to the investors
is staggering and continually growing. The key to a successful financial plan is to
keep apart a larger amount of savings and invest it intelligently, by using a longer
period of time. The turnover rate in investments should exceed the inflation rate
and cover taxes as well as allow you to earn an amount that compensates the risks
taken. Savings accounts, money at low interest rates and market accounts do not
contribute significantly to future rate accumulation. While the highest rate come
from stocks, bonds and other types of investments in assets such as real estate.
Nevertheless, these investments are not totally safe from risks, so one should try to
understand what kind of risks are related to them before taking action. The lack of
understanding as how stocks work makes the
Furthermore, inflation has served to increased awareness of the importance of
financial planning and wise investing. More Inflation is a worry for each and every
individual. Due to Inflation, value of your money in future will decrease. To Cope
up this, Investors wants to invest their money and earn certain rate of return which is
more then rate of Inflation. Having clear reasons or purposes for investing is critical
to investing successfully.

2.8 TYPES OF INVESTORS:
 Individual investors: (including trusts on behalf of individuals, and umbrella
companies formed for two or more to pool investment funds)
 Collectors of art, antiques, and other things of value
 Angel investors, either individually or in groups
 Venture capital funds which serve as investment collectives on behalf
of individuals, companies, pension plans, insurance reserves, or other funds.
 Investment bank
 Investment trusts and
 Real estate investment trusts
 Where one can invest?
Securities Market:
 Money Market
 Bond Market
 Mortgage Market
 Stock Market
 Foreign Exchange Market
 Derivatives Securities Market

Depository Institutions:
 Commercial Banks

Other Financial Institutions:
 Insurance Companies
 Securities firms and investment banks
 Mutual funds
 Finance companies
 Pension funds
2.9 Investment Decisions are majorly affected by following factors.
1. Amount available for investment
2. Available time period for investment.
3. Return Expected
4.Investors risk bearing Capacity.

III. RESEARCH METHODOLOGY
Research methodology is way to systematically solve the research problem. Research,
in common terms refers to a search for knowledge. Research methodology consists of
different steps that are generally adopted by a researcher to study the research
problem along with the logic behind them.
3.1 RESEARCH DESIGN:
A research design is utilized to structure the research, to indicate that all the major
elements of the research have been designed to work together. There are numerous
types of research designs that one may decide to use. The study follows the survey
method, questionnaire and data analysis. This project report also used some statistics
tools like frequency, percentage etc.
 Research design is the plan, structure and strategy of investigation
conceived so as to obtain answers to research question.
 There are two types of research design. One is exploratory research and
other is descriptive research
3.2 EXPLORATORY RESEARCH:
 The researcher studied the company report, talked to the customers and employee
of the company. We identified that inspite of providing various opportunities
customers may not be aware of derivative and commodity products.
3.3 DESCRIPTIVE RESEARCH
Survey method was adopted for the research programme which is conducted to
collect the data for he further analysis.
3.4 DATA SOURCES:
The study is mainly based on the data collection from primary as well as
secondary sources.

Primary data: The primary data has got collected through the systemized
Questionnaire and which is composed of fifteen questions and were asked the
respondents to fill it.
Secondary data: Data existing in the form of Books, Internet, Catalogues etc.
3.5 SAMPLING DESIGN:
Definition of population: All the customers of CELEBRUS STOCK EXCHANGE.
Sampling procedure: A non probability sampling technique i.e. convenient sampling
procedure was adopted.
Sampling size: A sample of 100 customers were selected from the target population
for the study.
3.6 RESEARCH METHODOLOGY:
Research design : descriptive in nature.
Data source : data collected from primary and secondary sources.
Primary data : primary data is collected from the respondent through
these structured questionnaires.
3.7 SAMPLING DESIGN:
Sample size : 100
Sampling procedure : Convenience sampling
3.8 STATISTICAL TOOLS USED:
Sample tools that are used for analyze purpose, they are follows:
Percentage method
Graphs and Charts.

IV. SECTOR ANALYSIS
Stock market is like a ocean, people are like a fishes in the ocean, and the stock
market sector is really a big sector in India.
It is composed of two major stock exchanges
1. BSE
Bombay stock exchange located in the Dalal street, Kala ghoda, Mumbai,
Maharashtra, India.
Established in 1875, the BSE is the Asia’s first stock exchange. It claims to be the
world’s fastest stock exchange, with median trade speed of 6 microseconds .
The BSE world’s 11th
largest stock exchange with an overall market capitalization of
1.7 trillion as of January23, 2015. More than 5500 companies are publicly listed on
the BSE.
2.NSE
The National Stock Exchange is India’s leading stock exchange covering cities and
towns across the country. NSE was set up by leading institutions to provide a modern,
fully automated screen – based trading system with national reach.
The stock exchange has brought about unparalleled transparency, speed & efficiency,
safety and market integrity. It has set up facilities that serve as a model for the
systems, practices and procedures.

4.1 SIZE OF THE INDUSTRY
Indian shares are on a roll and that’s bringing the country’s stock exchanges
onto the global stage.
On Friday, the market capitalization, or total value of listed companies, on Mumbai’s
BSE exchange reached a new record of 100 trillion rupees ($1.6 trillion.) and now it is
$2 trillion right now (2016).
The market value of companies listed on Indian stock exchanges has risen by more
than 40% over the past year, as investors are betting that Indian companies will
benefit from a turn in the local economy and policies expected from the new
government that came to power in May.
The BSE stood 10th among the world’s stock exchanges as measured by market value
at the end of October, according to data from the World Federation of Exchanges.

4.2 GROWTH RATE
The Indian share market is growing really very well as compared to other developed
countries like USA, England and others.
As our GDP growth is 7.9% right now which means there is a greater contribution
from share market too. And the value of Indian stock market is $2 trillion now and
there is a stronger assumption that it is going to be $6 trillion economy.

4.3 GOVT. REGULATIONS
Indian Capital Markets are regulated and monitored by the Ministry of Finance, the
Securities and Exchange Board of India and The Reserve Bank of India.
The Ministry of Finance regulates through the Department of Economic Affairs -
Capital Markets Division. The division is responsible for formulating the policies
related to the orderly growth and development of the securities markets (i.e. share,
debt and derivatives) as well as protecting the interest of the investors. In particular, it
is responsible for
 institutional reforms in the securities markets,
 building regulatory and market institutions,
 strengthening investor protection mechanism, and
 providing efficient legislative framework for securities markets.
Securities Contracts (Regulation) Act, 1956;
SC(R)A aims at preventing undesirable transactions in securities by regulating the
business of dealing therein by providing for certain other matters connected therewith.
This is the principal Act, which governs the trading of securities in India.
The term "securities" has been defined In the SC(R)A. As per Section 2(h), the
'Securities' include:
1. Shares, scripts, stocks, bonds, debentures, debenture stock or other marketable
securities of a like nature in or of any incorporated company or other body corporate
2. Derivative
3. Units or any other instrument issued by any collective investment scheme to the
investors in such schemes.
4. Government securities

5. Such other instruments as may be declared by the Central Government to be
securities.
6. Rights or interests in securities

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)
Securities and Exchange Board of India (SEBI) setup as an autonomous
regulatory authority by the Government of India in 1988 "to protect the interests of
investors in securities and to promote the development of, and to regulate the
securities market and for matters connected therewith or incidental thereto". It is
empowered by two acts namely the SEBI Act, 1992 and the securities contract
(regulation) Act, 1956 to perform the function of protecting investor's rights and
regulating the capital markers.
Securities and Exchange Board of India (SEBI) regulatory reach has been
extended to more areas and there is a considerable change in the capital market.
SEBI's annual report for 1997-98 has stated that through out its six-year existence as a
statutory body, it has sought to balance the twin objectives of investor protection and
market development. It has formulated new rules and crafted regulations to foster
development. Monitoring. and surveillance was put in place in the Stock Exchanges in
1996-97 and strengthened in 1997-98.
SEBI was set up as an autonomous regulatory authority by the government of
India in 1988 "to protect the interests of investors in securities and to promote the
development of, and to regulate the securities market and for matters connected
therewith or incidental thereto". It is empowered by two acts namely the SEBI Act,
1992 and the securities contract (regulation) Act, 1956 to perform the function of
protecting investor's rights and regulating the capital markets.
OBJECTIVES OF SEBI
The promulgation of the SEBI ordinance in the parliament gave statutory status to,
SEBI in 1992. According to the preamble of the SEBI, the three main objectives are:-
 To protect the interests of the investors in securities
 To promote the development of securities market.
 To regulate the securities market.

FUNCTIONS OF SEBI
 Regulating the business in Stock Exchange and any other securities market.
Registering and regulating the working of Stock Brokers, Sub-Brokers, Share
Transfer Agents, Bankers to the issue, Trustees to trust deeds, Registrars to an issue,
Merchant Bankers, Underwriters,
 Portfolio Managers, Investment Advisers and such other Intermediaries who may be
associated with securities market in any manner.
 Registering and regulating the working of collective investment schemes including
Mutual Funds.
 Promoting and regulating self-regulatory organizations.
 Prohibiting fraudulent and unfair trade practices in the securities market. Promoting
investor's education and training of intermediaries in securities market. Prohibiting
Insiders Trading in securities.
 Regulating substantial acquisition of shares and take-over of companies
 Calling for information, understanding inspection, conducting enquiries and audits of
the Stock Exchanges, Intermediaries and Self-Regulatory organizations in the
securities market.

4.4 GLOBAL VIEW
Today the stock market is growing faster in the world as lot of investment are coming
to stock market right now.
Key overseas exchanges are selected from the three major time zones:
• Asia-Pacific —
Australian Securities Exchange (ASX, including Sydney Futures Exchange (SFE)),
China Financial Futures Exchange (CFFEX), Korea Exchange (KRX), Osaka
Securities Exchange (OSE), Shanghai Stock Exchange (SHSE), Shenzhen Stock
Exchange (SZSE), Singapore Exchange (SGX), Tokyo Stock Exchange (TSE);
• Europe — Borsa Italiana (BI, part of LSE Group), Bolsas y Mercados Españoles
(BME, Spanish Exchange), Frankfurt Stock Exchange (FWB, part of Deutsche
Börse (DB) Group), Eurex Exchange (Eurex, part of DB Group), NYSE Euronext
European exchanges (Euronext), London Stock Exchange (LSE), NASDAQ OMX
Nordic Stockholm (Stockholm), NYSE Liffe of NYSE Euronext;
• Americas — BM&FBOVESPA, CBOE Holdings Inc (CBOE), CME Group
(CME), NASDAQ OMX US exchanges (NASDAQ), New York Stock Exchange
(NYSE), TMX Group (TMX) in Canada.
In the last 25 years, the stock markets have shown exceptional growth. The economic
importance of stock markets in developed countries, taking the capitalisation of listed
domestic companies as an indicator relative to the national product has developed.
Overall, global stock market capitalisation has tripled in the nineties, and has
undergone much faster progress than bank deposits and credit. At the same time,
direct involvement of families in stock holding has increased extraordinarily in the
developed countries compared to the available income in all countries (except for
Japan). The significance of equitisation will be “to underpin the system of market
capitalism itself, by giving more people a bigger and more direct stake in the success
of their companies... The new century is set fair to be the age of equity”

4.5 MAJOR PLAYERS
Today’s Broking Industry is really composed of many number of Players or stock
broking companies.
And there happening a lot of competition between them in order to get the
maximum customers and sustain in the market.
1. Angel Broking
2. Karvyi Stock Exchange
3. India Infoline
4. HDFC Securities
5. ICICI Direct Securities
6. India Bulls Securities
7. Kotak Securities
8. Motilal Oswal Industry
9. Share Khan Securities
10. Venture Securities

4.6 MARKETS
1. NSE:- National Stock Exchange
2. BSE:- Bombay Stock Exchange
3. MCX :- Multi Commodity Exchange
4. MCDX:- Multi Commodity Derivative Exchange
5. NCX:- National Commodity Exchange
6. NCDX:- National Commodity Derivative Exchange

5. 3C’s Company, Competitor and Customer
5.1 Company Profile
Table No.2
BASIC DETAILS
Incorporation Date
29/11/2006
Registration Number
020045
Company Type
Public
Listing Type
Unlisted
Industry Category
Business Services
Company Nature
Company limited by shares
Company Sub Category
Indian Non-Government
Company
Registering Authority
Registrar of Company-Ernakulam
CAPITAL DETAILS
Authorized Capital
Rs. 9,00,00,000
Paid-up Capital
Rs. 7,70,36,160

DIRECTORS & KEY PERSONS
Director Name Appointment Date Designation
GEORGE IYPE 29/11/2006 Managing Director
DENNY KALAPURACKAL
KURIEN
25/10/2013 Director
GIBY MATHEW 09/05/2013 Director
JOSE THOMAS 20/03/2009 Director
JERRY MATHEW 20/03/2009 Director
BINU KOTTAPPATTU
ALEXANDER
11/12/2006 Director
E P MADHUSUDHANAN 25/10/2013 Secretary

5.2. ORIGIN, SCOPE and SCALE
Historical Background
CELEBRUS Capital Ltd.is a public company registered on 29/11/2006. The company
has an authorized capital of Rs 9, 00, 00,000 and paid-up capital of Rs 7, 70, 36,160.
Its registered office is situated at 27/540, Iiird Floor, Eak Towers, Main Avenue,
Panampilly Nagar., Kochi, Kerala, India - 682036.
The status of company in the records of Registrar is active which means that it is
actively doing all its filing with the Registrar.
5.2A About The Company
Commodity Online Group operates a network of four companies and a stream of
businesses focused on research, technology, commodity futures, stocks, currencies,
and spot market trading in commodities in India. The flagship project of Commodity
Online Group is www.commodityonline.com, arguably the world’s largest
information portal on commodities. Commodity Online has set up one of India’s
largest research houses on commodities, based out of Ahmedabad.
The Group has offices in Kochi, Ahmedabad, Mumbai, Bangalore, Chennai and
Coimbatore. Group of Companies are;
Commodity Online India Limited
Commodity Online India Ltd (COIL), through its flagship information portal,
www.commodityonline.com has emerged as a leading provider of information,
research, technical analysis, advisories and data services on commodities to a growing
population of traders and investors in India and around the world.
Check out: www.commodityonline.com

Celebrus Commodities Limited
Celebrus Commodities Limited, a fully-owned subsidiary of Commodity Online India
Limited, is a member of three national commodity exchanges in India—the Multi
Commodity Exchange (MCX), the National Commodity and Derivatives Exchange
(NCDEX) and the National Multi Commodity Exchange (NMCE).
Celebrus Commodities has set up a network of business associates across India and
has emerged as a major commodity brokerage offering a state of the art trading
platform and 24/7 customer service.
5.2B Celebrus Capital Limited
Celebrus Capital Limited, a fully-owned subsidiary of Commodity Online India
Limited, is a member of three national stock exchanges in India--the National Stock
Exchange (NSE), the Bombay Stock Exchange (BSE) and the MCX Stock Exchange
(MCX-SX). Celebrus Capital carries out trading in stocks and currencies across India,
offering unparalleled customer service and a state of the art, next-generation trading
platform.
5.2C Tranzmedia Netvision Private Limited
Tranzmedia Netvision Pvt Ltd, a fully owned subsidiary of Commodity Online India
Limited. Tranzmedia is an offshore software development, web solutions and content
management c ompany with offices in Kochi and Ahmedabad. Tranzmedia provides a
range of technology services for the media industry across the globe, building and
managing news portals, e-commerce web sites, commodity trading back office
solutions and mobile applications.

5.2D Vision and Mission
Build a technology company on commodities: create the right technology to connect
commodities to the financial markets Link commodities with people: everyone loves
commodities. Life without commodities is simply not possible. Strive to connect
commodities with people with
The latest technology Create a brand centric model: create quality financial products
around Commodity Online to create a global brand.

5.2 E Management Team
George Iype is an accomplished journalist-turned entrepreneur who founded the
Commodity Online Group, providing diversified services to commodity investors in
India. A major part of his eventful career in journalism was spent at Rediff.com India
Ltd (1996-2006), where he served as Managing Editor bringing several new
innovations into news and content presentation on web. At Rediff, George enriched
the site content with coverage of major news events from across India, United States,
Latin America, Pakistan and Sri Lanka, interviewed leading Indian politicians and
ministers. Presently, he is Managing Director and Chief Executive Officer of
Commodity Online Group that runs a network of four companies: Commodity Online
India Limited, Celebrus Commodities Limited, Celebrus Capital Limited and
Tranzmedia Netvision Pvt Ltd. These companies operate in research and information
services, trading in commodities, equities, currencies and spot commodities market,
IT services related to web portals and back office solutions in trading. A post-graduate
in English Literature, George Iype did his PG Diploma in Mass Communication from
New Delhi before launching his career in journalism with Patriot and later Sunday
Observer.

Binu Alex
Co-founder & Director, Commodity Online Group
Binu Alex Co-founder of Commodity Online Group, is a successful journalist-
turned-entrepreneur who covered a wide range of issues for the print, web and
broadcast media – especially Radio. He worked/produced stories for various radio
stations including BBC Radio, Radio France International, Free Speech Radio News
and its affiliate stations and a host of other radio stations in US and Europe. Covered
some of the most tumultuous history of Gujarat – Earthquake and Sectarian violence –
at the expense of being slit at one point of time and later wrote on technology, gadgets
and inventions. Moved to journalistic entrepreneurship because he loves journalism
although fed up with journalists. Addicted to technology, Binu Alex in his present
role as Director of Commodity Online Group, is a leading guide and motivator for the
in-house software team to implement new innovative solutions on both web and
mobile platforms.

Giby Mathew
Director, Commodity Online Group
Giby Mathew is Director of Commodity Online Group, leading the all-India sales
and marketing of its trading division under Celebrus brand. Giby is one of the
pioneers of new age broking houses in South India, especially Kerala with over two
decades of experience in both Capital and Commodity markets. One of the founding
partners of BSE-listed JRG Securities Litd, Giby has been instrumental in shaping
commodity business right from its nascent stage. His core focus on trading initiatives
in equities, commodities and currencies has helped Celebrus emerge as a leading
name in India's broking industry. Giby briefly worked as a journalist in New Delhi,
but soon left the world of words to get deep into the big world of financial services in
India. When he is not in office, Giby spends quality time at his 10-acre farmhouse in
the verdant backwaters of Kerala.

5.3 Marketing and Branding
5.3.A Market Size / Growth / Share
The CELEBRUS exchange is now getting popular as it’s market share
is increasing and now it has covered 10% of the market all over india.
And Belgaum city it’s market share is 22% as stated by the CELEBRUS
Capital branch manager Mr. Vijay Sambrekar.
Sharekhan Limited,
Angel Broking Limited,
And Reliance Money have covered the remaining market.

5.3.B Products and Brands
Equities
The Indian stock market provides a linkage between the savings and the preferred
investment in various entities. CELEBRUS provides a number of strategies available
in Equities like Investment, Day Trading, Swings Trading, Systematic Investment,
etc.
Features of Systematic Investment in Equities
 Simple and disciplined approach towards investment
 Investment possible with small amount
 Reduces risk because of Rupees Cost Averaging
 Flexibility in terms of Quantity Based or Amount Based Systematic
Investment
 Flexibility intervals like Daily/ Weekly/ Fortnightly/ Monthly/ Quarterly Basis
 Payment can be routed through ECS/ Direct Credit Mandate/ Post Dated
Cheques
Commodities
Commodities form a unique asset class. In periods of high inflation, assets like bonds
and stocks tend to suffer; but the value of commodities tends to rise. So, it is advisable
to invest part of your portfolio in commodities, like your own hedge fund.
CELEBRUS helps you with trading strategies in bullion, metals and agri
commodities.
Currencies
Currency or Foreign Exchange hedge is a method used by companies to eliminate or
hedge foreign exchange risk resulting from transactions in foreign currencies.
Hedging is an effective tool for importers and exporters. But even beginners can trade
in currencies with as low as Rs 5000. A CELEBRUS currency futures tips helps you
profit from Rupee/ Dollar price fluctuations.

Research
Our strength is in our approach. Research came to us much before trading which
forms our backbone of services. Decisions have to be very much calculated to
minimise risks. Markets are unreliable but we can always take a decision to tame the
market through better research and trading patterns. By joining CELEBRUS, you get
access to cutting edge research. Commodity online technical calls and advisories,
exclusively tailor-made for our trading clients, are unique and one of its kind in India.
Agri Business Consultancy
Agri Service
Advances Licensing Services & Declines
Advances & Declines
Equity Trading Services
Equity
Currency Derivative Service
Currency
Flow Regulators
Also Deals In
 Commodity Advisory
 Currency Trading
 Gainers & Losers
 New High/Low
 Commodity
 Trade

PROCESS OF ACCOUNT OPPENING
LEAD MANAGEMENT SYSTEM (LMS) / REFERENCES
CONTACT
TELEPHONE AND PRESONAL VISIT
APPOINTMENT
DEMONSTRATION
AGREE DISAGREE (CLOSE)
DOCUMANTATION
FILLING THE FORM
SUBMISSION THE FORM
LOGIN OF THE FORM
SENDING THE ACCOUNT OPENING KIT TO THE CUSTOMER FOR
TRADING

5.3C Major Customer / Segments
1. Equity
2. Commodity
3. Currency
4. Gold and Silver (Bullion)
5. Crude oil

3.4D USP ( UNIQUE SELLING PROPOSAL)
CELEBRUS CAPITAL Ltd. Brokerage Rates (Table No.3)
SEGMENT BROKERAGE
Equity (Intraday) 2% or min 5 paisa per share,
whichever is higher
Equity (Delivery) 2% or min 5 paisa per share,
whichever is higher
Equity Futures 2% or min 5 paisa per share,
whichever is higher
Equity Options 2% or min 5 paisa per share,
whichever is higher
Currency Futures 2% or min 5 paisa per share,
whichever is higher
Currency Options 2% or min 5 paisa per share,
whichever is higher
Commodity 0.02% - 0.05% for intraday and 0.04 –
0.05% for carry forward

CELEBRUS CAPITAL LEVERAGE OR MARGIN (Table No.4)
SEGMENT. MARGIN
Equity (Intraday) Upto 15 to 20 time for intraday
Equity (Delivery) 4 to 5 times for delivery
Equity Futures Upto 1 times
Equity Options Upto 1 times
Currency Futures Upto 1 times
Currency Options Upto 1 times
Commodity NA.
CELEBRUS CAPITAL TRADING PLATFORM OR
SOFTWARE (Table No.5)
Trading Platform or Software ODIN.
Web based. trade.celebrus.in
FUND TRANSFER SERVICE (Table No.6)
Number of bank linked to account 2+
Mode of payment (withdrawal
and deposit)
Cheque no info about other
modes
Fund pay in processing time No info.
Fund payout processed(working
days)
1 day

TURNOVER & OTHER CHARGES (Table No.7)
Equity (cash and delivery) Not specified Based on risk
factors
Equity futures Not specified Based on risk
factors
Equity options Not specified Based on risk
factors
Currency futures Not specified Based on risk
factors
Currency options Not specified Based on risk
factors
Commodities Not specified Based on risk
factors

5.4. HR Functions
5.4.A Organization Structure
Chart No.2
Relationship Manager
Dealers
Other employees
Branch Manager

5.4.B Organization Development
1. Development of industrial relations
2. Training given to employees based upon their performance
3. Reward system
4. Every month meeting
5. Counselling for employee
6. Recruitment and promotions
 Direct recruitment
 Promotions
7. Maintaining staff strength

5. 5HRM Practices
5.1A Operations
o Performance driven work culture
o 2. Maintain customers of retained employees
o 3. Cost saving on Hiring & Training employees
o 4. Employee Retention
o 6. Satisfied customers
o 7. Satisfied employees
o 8. Increased Revenue & higher profit
o 9. Higher Productivity
o 10. Transparent system

5.5B Work Flow
The following is the decision making hierarchy of officials in a regional rural
banks
 Board of director
 Chairman & managing director
 General manager
 Chief manager/regional manager
 Senior manager
 Managers
 Officers/assistant manager
 Assistants

5.5C Technology
The CELEBRUS CAPITAL Ltd. Has adopted a stronger technology in it’s
organization.
It is composed of;
1. 24*7 hours of services
2. Stronger Data Base
3. Standardized Analytical Machines
4. Standardized Risk Management System
5. 24*7 money transfer services
And many more.

5.5D Quality System
CELEBRUS CAPITAL LTD. Is using the RMS which means Risk
Management System. It explains the investors demographic features and their
investment volume and their risk bearing capitacity and their credit
worthiness.
This is the quality system that the CELEBRUS CAPITAL Ltd. Is using right
now. Totally there are 5 RMS in the company right now.

5.6 Competitors
1. Indiabulls Securities
Indiabulls Securities is the leading brokerage firm in India, which started
functioning in the year 2000. The company's businesses include real estates,
home loans, power, securities and IT. Indiabulls securities is headquartered in
Gurgaon, Haryana and employes over 4,000 people. Across the nation,
Indiabulls securities operates through its 450 branches. The company provides
its services both through off-line and on-line channels. Indiabulls Securities
boasts of running one of the most efficient and fastest trading base in India.
Rs. 1200 is the trade account opening fees at Indiabulls Securities.
2. Sharekhan Limited
Sharekhan Limited was also established in 2000 and is one of the top
brokerage firms in India today. With its head office in Mumbai,
Maharashtra, Sharekhan is present in around 450 cities in India and it is
serving over 9,50,000 customers through its 429 outlets across the country.
Sharekhan has two branches in Oman and UAE as well. The services provided
by Sharekhan Ltd. include equities trade execution, portfolio management,
distribution of mutual funds and commodities, structured products and
insurance. One can open their trade account with Sharekhan Ltd. with Rs. 750
(Classic account) and Rs. 1000 (Trade Tiger).
3. Angel Broking Limited
Angel Broking started its operations in 1987 and has its headquarters in
Mumbai, the commercial capital of India. Angel Broking is involved in the
businesses such as equity trading, portfolio management services,
commodities, mutual funds, IPO, Life Insurance, Investment Advisory and
Depository Services. Angel Broking has more than 5,500 terminals in around
400 branches across India.

4. Reliance Money
Reliance Money is retail brokerage company and a subsidiary of the
prestigious Reliance Industries. It was founded in 1987 and is based in
Mumbai, Maharashtra. On a nationwide level, Reliance Money runs its
business through 150 brnaches and around 2,000 employees. Reliance Money
provides services related to mutual funds, fixed income, gold, portfolio
management services and structured products. Rs. 750 are charged by
Reliance Money to open a Demat or a trade account.
5. Kotak Securities Limited
With its headquarters in Mumbai, Kotak Securities Limited started its
operations in 1994. It is subsidiary of Kotak Mahindra Bank. Over 5.58 lakh
customers have an account with Kotak Securities. It has 450 branches in
around 352 cities in India. The service base of Kotak Securities consists of
stock broking, portfolio management services and other customer oriented
financial services
.
6. India Infoline Services
Like most of the other brokerage firms, India Infoline Services has its
headquarters in Mumbai. It was started in 1995 and serves more than 2 million
customers. The company has around 650 locations in India and abroad. It is
present in Sri Lanka, Mauritius, Singapore, Hong Kong, Dubai, Switzerland,
UK and USA. Rs. 750 is the amount required to open a demat account with
India Infoline Services.
7. HDFC Securities
HDFC Securities is based in Mumbai and over 1 million customers have an
account with it. The business services that HDFC Securities provides are
mutual funds, equity, IPO, national pension system, NRI offerings, insurance,
fixed deposits, bonds and loans. HDFC Securities has over 100 branches in
India and has got over 1,500 employees working for it.

8. ICICI Direct
ICICI Direct is a subsidiary of the leading private bank the ICICI Bank and is
headquartered in Mumbai, Maharashtra. It is involved in businesses such as
equity, mutual funds, ETF, life insurance, fixed deposit, bonds and loans.
ICICI Direct has around 300 branches across the country and over 2,000
employees. A trade account at the ICICI Direct can be opened with a fees of
Rs. 750.
9. Bajaj Capital
A relatively new player in the brokerage market, Bajaj Capital started in 2008
and is based in Mumbai. It operated via 150 branches on pan India basis and a
strong base of around 2,500 employees. It serves its customers through
services related to mutual funds, fixed deposits, bonds, insurance, real estate
and stocks.
10. Aditya Birla Money
Aditya Birla Money is the brokerage arm of the Indian conglomerate the
Aditya Birla Group. It is headquartered in Mumbai, Maharashtra and has 150
branches across the nation. The business solutions provided by Aditya Birla
Money concern broking and distribution, wealth management, corporate and
treasury services, real estate advisory and online money management. A total
of 2,500 employees contribute to the operations of Aditya Birla Money.

5.6A CSR Activities
1. It has done many awareness camps in Belagavi city
2. Has done many Events for the purpose of creating the awareness about stock
market.

5.7 SWOT ANALYSIS OF CELEBRUS CAPITAL LTD.
(My observation)
1. STRENGTHS
1. Big client base
2. In-house research house
3. online as well as offline trading
4. Online IPO/ MF services
5. Share shops
6. Transparent
7. User friendly tie ups with Major banks
8. Excellent order execution speed and reliability
2. WEAKNESS
1. Lack of awareness among customers
2. Less focus on customer retention
3. Less Exposure
3. OPPORTUNITIES
1. Diversification
2. Product modification
3. Improve Web based trading
4. Provide competitive brokerage
5. Concentrate on PMS
6. Focus on Institutional investors
7. Concentrate on HNI’s (high net worth investor)

4. THREATS
1. Aggressive promotional strategies by close competitor like Share Khan,Religare,
Angel Broking and India bulls.
2. More and more players are venturing into this domain, which can further reduce the
earning of CELEBRUS.
3. Stock market is very volatile, risk involves is very high.

6. Data Analysis and Interpretation
6. Data Analysis:
Primary Data
It has got collected through an instrument called questionnaire and I have taken
responses from 100 respondents and the details are presented in a soft copy.
Secondary Data
The secondary data has got collected from the Internet and from the company
websites and reading the theory from the internet / Google.

1. Gender level of investors
Table No.8
Male 53
Female 47
Chart No. 3
Interpretation:-
This study explains that the gender level of investors out of 100 respondents, 53% of
investors are Males followed by 43% are females.
And it is clearly depicting that the Males are more interested in investing in the share
market and they are having more risk bearing capacity as well as more financial
strongness.
53%
47%
Gender Level
Gender level of investors Male Female

2. Age level of investors
Table No. 9
20-24 11
24-34 32
34-44 36
45 and above 21
Chart No. 4
Interpretation:-
The above study explains that the age group of plays a very important role in the
investment activities.
As it has shown that the age group of 24-34 and 34-44 are showing the higher share in
the investment activity in the share market and they have covered the 68% of the
market followed by 20-24 and 24-34 have covered the 32% of the market.
It is clearly depicting that the middle and average aged investors are investing in the
share market.
11%
32%
36%
21%
Age Level of Investors
Age level of investors 20-24 25-34 35-44 44 and Above

3. Education level of investors
Table No. 10
Below or PUC 7
Under graduate 36
Post Graduate 43
Others 14
Graphs No.1
Interpretation:-
The above study showing that the maximum number of investors are under graduates
and Post graduates which means 79% of investors comes under this category
Followed by below PUC holders are 7% and others are 14%.
It is clearly explaining that the more educated people are investing more in the share
market and so education plays a very important role in the share market because it
needs a lot of knowledge.
Education
level of
investors
Below or
Puc
UG. PG & Above Others
Series1 7 36 43 14
0
5
10
15
20
25
30
35
40
45
50
AxisTitle
Education Level

4. Occupation of investors
Table No.11
Business 11
Employee 52
Housewife 13
Professionals 18
Others 0
Chart No.5
Interpretation:-
The above study shows that the business people are 17%, employees are 52%,
Housewife are 13%, Professionals are of 18%.
It shows that the employees of government and private sectors are investing more in
the share market because they are having sufficient money in their hand and interested
in making money out of it.
And professional are of 18% in the share market and they are earning highest money
in the share market because they are having professionalism in the investment activity
and they are using professional attitude in the investment activity.
17%
52%
13%
18%
0%
Occupation
Business Employee Housewife Professionals Others

5. Annual income of investors
Table No.12
Upto 1 lakh 11
1 lakh to 1.99 25
2 to 2.99 lakh 47
3 lakh and above 17
Graph No.2
Interpretation:-
The above study is showing that out of 100 respondents 11% are having upto 1 lakh
income, 25% are having 1 to 1.99 lakh income, 47% are having 2 to 2.99 lakh income
and only 17% percent people are having income level of more than 3 lakh.
It is showing that Maximum investors are of middle class level and it clearly explains
that the middle class people are much interested in making money in the share market.
11
25
47
17
Annual Income
of Employees
Upto 1 lakh 1 lakh to 1.99
lakh
2 to 2.99 lakh 3 lakh and
above
Annual Income Level
Series1

6. Number of dependents in a family
Table No.13
1 2
2 18
3 43
4 34
5 and above 3
Chart No.6
Interpretation:-
The above study shows that 2% are having 1 dependents, 18% are having 2
dependents, 43% are having 3 dependents, 34% are having 4 dependents and only 3%
are having 5 dependents.
It explains that Maximum investors are having 3 dependents and they are having good
attitude towards the share market because they are having less risk as compared the
family having 5 and 4 dependents.
2%
18%
43%
34%
3%
Number of dependents in family
Number of dependents in
a family of investors
1
2
3
4
5 and above

7. Family income of investors
Table No.14
Below 5 lakh 22
5 lakh to 10 lakh 30
10 lakh to 15 lakh 31
15 lakh and above 17
Graph No.3
Interpretation:-
The above study shows that Out of 100 22 investors are having 5 lakh family income,
30 are having 5-10 lakh, 31 are having 10-15 lakh and 17 are having 15 lakh and
above family income.
It shows that income level of family influence a lot on investors when they go for
investment because if they got a loss in their investment their family can manage the
expenses of the investor.
Family
income of
investors
5 lakh 5-10 lakh 10-15 lakh 15 lakh and
above
22
30 31
17
Family Income
Series1

8. Investment options of investors
Table No.15
Equity 53
Commodity 5
Currency 20
Gold and Silver 12
Others 1
Chart No.7
Interpretation:-
The above study shows that 53% percent investors are investing on Equity, 5% are
investing in commodity, 22% are investing in currency, 13% are investing in Gold
and silver and only 1% investing in others.
So Equity is a best source for investing in the stock market as it gives better returns
and there is possibility of getting a good returns and we can trade there for intraday or
delivery trader or as a positional trader.
58%
6%
22%
13%
1%
Investment Options
Investment options of investors) Equity
Commodity Currency
Gold and Silver Others

9. Why do they prefer the above investment option?
Table No.16
Good returns 20
Assured returns 42
High returns 27
No risk involved 4
Graph No.4
Interpretation:-
The above study is showing that 20% people invest in stock market because of good
returns, 42% said that they invest because of Assured returns, 27% people said that
they invest because of High returns and 4% people said that they invest because of No
risk involved.
So it is depicting that maximum people go for investment for assured returns in the
share market.
Why do
they prefer
the above
investment
option?
Good
returns
Assured
returs
High
returns
No risk
involved
20
42
27
4
Reason for prefering the above option
Series1

10. How much percentage of total income that they invest?
Table No.17
Below 5% 8
6 to 10% 25
10 to 15 36
16 to 20 31
Chart No.8
Interpretation:-
The above study is showing that out of 100 respondents, 8 invest below 5% of their
income, 25 people invest 6 to 10% of their income, 36 people invest 10 to 15% of
their income and 31 people invest 16 to 20% of their income.
So maximum number of investors investing 15 to 20% of the income in the share
market.
8%
25%
36%
31%
Percentage of investment
How much percentage of
total income that they
invest?
Below 5%
6% to 10%
10% to 15%

11. What type of risk that they expect when they invest in share
market?
Chart No.18
No risk 12
Nominal risk 38
Moderate risk 44
Higher risk 06
Graph No.5
Interpretation:-
This above study is explaining that 12% people expect No risk, 38% people expect
Nominal risk, 44% people expect Moderate risk and only 6% people expect Higher
risk when they invest in the share market.
So here it is explaining that maximum people are ready to take moderate risk followed
by nominal risk, no risk and only 6% of people are ready to take higher risk in order
earn maximum returns in the share market.
12
38
44
6
What type of
risk that they
exect when they
invest in the
share market?
No risk Nominal risk Moderate risk Higher risk
Type of Risk
Series1

12. How long do they hold the securities?
Table No.19
For a day 3
For a week 27
For a month 48
For a year and above 22
Graph No.6
Interpretation:-
The above graph is showing that 3% people invest for a day and 27% people invest
for a week, 48% people invest for a month and 22% people for year and above.
Normally investors hold their securities for a short term and long term for getting the
good returns and only 27+3 mean 30% of the people go for speculative based trading
in order to earn maximum profit in a day or a week.
How long
do they
hold the
securities?
For a day For a week For a month For a Year &
Above
3
27
48
22
Time Frame of Investment
Series1

13. Are they ready for limited losses in expectation of higher long
term returns?
Table No.20
Strongly Disagree 10
Disagree 48
Neither agree or disagree 27
Strongly agree 15
Graph No.7
Interpretation:-
The above study shows that out of 100 respondents said 10% have told that they are
not at all ready for limited losses in expectation of higher returns, 48% are not ready
and
27% have told they neither agree or disagree and only 15% of the respondents told
that they are ready for expectation of losses in expectation of higher returns.
It explains that keeping money is safe is better than getting higher returns is the
opinion of maximum investors.
10
48
27
15
0
10
20
30
40
50
60
Are they ready
for limited
losses in
expectation of
higher long
term returns?
Strongly
Disagree
Disagree Neither Agree
or Disagree
Strongly Agree
Series1

14. If their investments were fall in value by 15% over a one year
period, what will they do?
Table No.21
Withdraw all money from
share market
11
Take out some money and
move for safer investment
29
Wait until market recovers
and then consider
32
Stick to investment 16
Invest more money in the
same investment
12
Graph No.8
Interpretation:-
The above shown graph explaining that out of 100 respondents 11 people told that
they withdraw all the money from the share market, 29% people told that they take
some amount of money and go for safer investment, 32% people told that they wait
until the market recovers & they consider later and 16% people have told that they
stick to investment and 12% people told that they invest more in the same investment
option.
If their
investo
ments…
Withdra
w all
their…
Take
out
some…
Wait
until the
marke…
Stick to
investm
ent
Invest
more
mone…
Series1 11 29 32 16 12
0
10
20
30
40
AxisTitle

6.3 Results and Discussion;
The researcher has discussed the above results with respect to the study.
The first objective was To study the risk bearing capacity on the basis of demographic
profile and the questions asked to know the demographic profile are;
1. Gender
2. Age level
3. Educational qualification
4. Occupation
5. Annual Income
6. No. of dependents in Family
7. Family Income
So the study has shown that the Male investors are having the larger population (53%)
with refers to the investment in the share market and Females are having (47&)the
less population with respect to investment and I found that there is growing trend in
the share market that females are doing investments.
As we see that Males are more financially strong and they are having money in their
pockets and they will go for investment.
The Middle aged people will have more risk bearing capacity as the general tendency
is that the middle age is a working age and they are earning the money and want to
earn more money out of it.
Educational qualification plays a very important role in the investment attitude,
because higher the education level will increase the investment.
Occupation is also very important aspect in the share market and the study has
revealed that the highly educated people are engaged in the investment activity.

The annual Income of an individual will decide their investment term, value and the
risk they are ready to take for earning the good money.
The number of dependents also influence on them to take an investment activity
because the dependents expenditure influence on their investment.
The family income also influence on the investment activity and the risk level.
The researcher has used the second objective which was to understand the risk profile
of the investors and the questions asked were;
1. Which investment option do you prefer to invest?
2. Why do you prefer the above investment option?
3. How much percentage of total income that you invest?
4. What type of risk do you expect when you invest?
5. How long do you hold the securities?
As the study has revealed that the maximum number of investors go for the Equity
investment as it has known as a low risk involved and good returns providing option
in the share market and they normally invests 15 to 20% of their annual income and
maximum responded that they are not ready to bear the risk and some have told that
they are ready to take the nominal risk and only few people responded that they are
ready to take the higher risk.
And the higher risk takers are Professional investors, Chartered accounts and ICWAs
as they are highly skilled in the share market and they invest for the mid long term
period followed by short term investors.
The researcher has used the third objective which was to know the investors attitude
towards risk and the questions asked are;
1. Are you ready for limited losses in expectation of higher long-term returns?

2. If your investments were to fall in value by 15 per cent over a one-year period,
what will you
do?
As the researcher’s study concerned that most of the respondents are not ready to take
the limited losses in expectation of higher long – term returns and they think that
keeping money safe is more important than getting higher returns.
And only some percent of investors responded that they are ready to take the limited
losses in expectation higher long – term returns.
And they have told that they will take out their money back if the value of
investments fall down by 15% in value over one year period. It is clearly explaining
that the investor’s attitude changes with respect to the risk that they face during the
investment.
Finally the study reveals that maximum number of investors (58%) are having
conservative risk profile as they are not ready to take losses in expectation of higher
returns,
Some people are not having ability to bear the losses and only 15% investors are
having the Aggressive risk profile as they are ready to face the fluctuations in the
share market and bear the losses.

7. FINDINGS AND CONCLUSIONS
7. FINDINGS
Based on the study the researcher has computed the data based on the data analysis
and interpretation the findings of the study are given below;
1. Most of the respondents are male and denotes that they are having more risk
bearing capacity
2. Most of the respondents are investing in the equity investment option as it
gives a good returns and there is low risk.
3. Most of the respondents invest 10 to 20% money out of their income
4. Most of the respondents agreed the safety is the main concern in the
investment
5. Most of the respondents are ready to take either Nominal risk or Moderate risk
while doing the investment.
6. Most of the respondents generally go for a long term basis
7. There is a situation where investments fall in value by 15% most of the
respondents are not aggressive and they fear in further decrease in the value
of the investment.
8. Most of the respondents were disagree to take the limited losses in expectation
of higher returns
9. This study shows that most of the respondents are having cautious and
conservative risk profile.

7.2 CONCLUSION:
As the above study is concerned the researcher conclude that investment is the very
cautious and complex activity in the share market and the investors have got the
different attitude towards their investment behaviour with respect to their risk profile.
The most of the investors have got the conservative risk profile and only few are
having the aggressive risk profile.
Most of the investors go for a mid and long term period and most of them were
disagreed to take limited losses in expectation of higher returns and finally the
researcher conclude that maximum number of investors are having conservative risk
profile and few of them got the aggressive risk profile.

8. SUGGESTIONS
Suggestions:
Based on the findings the researcher suggested the suggestions below
1. The researcher suggest the company that it should deal with the investors
according to their risk profile
2. Most of the investors responded that they are cautious with respect to their
investment
3. Most of them have responded that keeping money is safer than getting higher
returns is their main motto and so CELEBRUS CAPITAL Ltd. Has to deal
with them very much cautiously. If they fail to do so they will loose the
valuable customers and the valuable business
4. Finally the researcher suggest that they should give them the quick updates
pertaining to the fluctuations in the market and their by protect their customers
money.

IX. LEARNING EXPERIENCE
The learning experience with the CELEBRUS CAPITAL LTD. Belagavi was
unforgettable, the researcher had been there for the two months and learned quite a
lot about the Stock Broking Industry and it’s day to day operations right from getting
opening the accounts to the settlement of the trading and also learned about “The
Investment Pattern on The Basis of Investors Risk Profile” as it helps to know the
investment pattern of investors and how their attitude changes with respect to the
volatility in the market.
The researcher has done lot of study and research about the Indian share market and
has got to know that the Indian share market is operating really well and daily NIFTY
is doing 2,00,000 crore business which is depicts that the trading volume, and daily
lot of money is going as a tax for he government.
Certain things which researches learnt the part of his project conducted in the factory
during two months. are,
 Professional attitude
 Team Spirit
 Investment Pattern
 Good communicational skill
 Culture of the organization
 Challenging work
 Training
 Analysis of stocks of different companies in a same sector
 About RMS Risk Management System

Bibliography
Text book
 Reasearch methods (Thakur publication)
Web sites:
www.google.com
www.moneycontrol.com
www.markecalls.com
www.nse.in
www.bse.in
www.celebrus.in
www.commodityonline.com
Readings;
The Wall Street Survivor
The Beginners

QUESTIONNAIRE ON
“INVESTMENT PATTERN ON THE BASIS OF INVESTORS
RISK PROFILE”
I am Mr. Arihant K Zunjarvad Studying in MBA rd
Semester at Department of
Business Administration, Rani Channamma University, Belagavi.
As part of MBA Curriculum, I am doing the project on “INVESTMENT PATTERN
ON THE BASIS OF INVESTORS RISK PROFILE” and I seek your kind
assistance in completing the attached questionnaire which would take few minutes
from your valuable time.
(Your responses will be treated as strictly confidential)
Section – A
1. Name of the respondent :-
________________________________________(optional)
2. Gender Male Female
3. Age
20-24 25-34 35-44 45 and above
4. Education
Below PUC Under Graduate Post Graduate and Above If any
(Specify) _________
5. Occupation
Business Employee House wife Professionals
Others(specify)________
6. Annual Income
upto 1 Lakh 1- 1.99 Lakh 2-2.99 lakh 3 lakh and above

7. No. of dependents in Family
1 2 3 5 and Above No Dependents
8. Family Income
<5 Lakh 5-10 lakh 10-15 Lakh 15 Lakh and Above
Section - B
9. Which investment option do you prefer to invest? (You can tick multiple options)
Equity Commodity Currency Gold and Silver If any
(Specify)_________
10. Why do you prefer the above investment option?
Good returns Assured returns High returns No risk involved (you
can tick multiple options)
11. How much percentage of total income that you invest?
Below 5% 6 % - 10 % 11 % - 15% 16-20 %
12. What type of risk do you expect when you invest?
No risk Nominal Risk Moderate risk Higher Risk
13. How long do you hold the securities?
For a day For a week For a month For year and above
14.Are you ready for limited losses in expectation of higher long-term returns?
Strongly Disagree Disagree Neither or Disagree Agree
Strongly Agree

15. If your investments were to fall in value by 15 per cent over a one-year period,
what will you do?
Withdraw all money from share market
Take out some money and move to safer investment
Wait until the market recovers and then consider
Stick to investment
Invest more money in the same investment
Date:-____________
Signature:_________
Thank You

Investment Pattern on the basis of investors risk profile

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