Ariella Gomiero professional profile

1. Name / Nationality Ariella Gomiero - Italian
Date of birth 29 Aprile 1970 – Padova (PD)
Address Via delle Vallazze, 11 – 20873 Cavenago Brianza (MB)– Italy
Mobile
Mail
Status:
+39 328 9792451
ariella.gomiero@gmail.com
married with 2 Kids (6 y.o and 1 y.o)
Professional background
Current
ACCENTURE : since1 November 2006 .
Level/contract: Dirigente [Senior Manager] – Retribuzione Lorda: 85.000 euro + performance bonus+ benefit (auto, pc,
…)
Role: Country Lead of Accenture Media Management for Italy & Middle East. In this role, I develop the business for
Italy and MiddleEast; I am responsibleof P&L, revenues, margin and profitablegrowth, team motivation;
international coordination for clients with HQ based in Italy and MENA. Accordingly with Media Management
Global team, I work in findingnew ways to differentiate Accenture vs Competition, define future actions to win
more business (new partnership opportunities,guaranteethe achievement of the objectives in terms of volume,
margins and investments). I have a key role in supportingclients to identify savings and valueopportunities to
optimize working media spend and agency performance addingefficiency also acrossdigital marketingactivities;I
providestrategic guidanceand execution of sourcingprojects over Sales & Marketing spend areas. I travel
frequently - at least2-3 times per month. As Country Lead and reporting directly to the Global CEO based in
Singapore, I have also to take careabout Customer Service, Marketing, Quality,Supply Chain,Financeand all
Administration staff,ITand HR
My Main Responsibilities: Business Development, International Coordination,Media & Communication
consultancy to Clients,Commercial relationship with Media Owners, Organization;Build positiverelationshipswith
clients around markets, play a key role in the markets, establishingprofessional credibility,encourage best
practice,foster a positivecultureamongst team based on our Accenture values.Lead, coach and mentor
resources.Work with the others Media Management Geos to identify and develop new areas of income
generation. Be a public spoken person and become the voice of Accenture Media Management with a strong, high
profileand positivereputation within the region (Italy and MENA). Be a Counselor/Coach of some Accenture
people: motivate resources,help them to build good Performance Achievement program, lead talent discussions
with all my counselee, set with counselee priorities in order to ensure the business expectations and their personal
aspirations arealigned to bringtheir priorities to life.Reward program. Interview and select new entry levels .
Skills: I'm an experienced manager on marketing, media and thanks to 9 years of Accenture, I also havea deep
knowledge on Media Evaluation/Auditing-Agency Pitch Management-Support and Market Intelligence; Process
Best Practice;PRF/PRIP Management; Procurement valueprojects; Contract and Compliance Audits;
Programmatic,Digital marketing/End2End Digital Engagement, DMP and CRM. Being a Country Lead, I am actingas
a ManagingDirector for Italy and MENA havinga fully responsibility for all company functions (finance,
administration,legal …)
People managed 10 people
I joined Accenture in 2006 as a Consultant.In 2008 I was promoted to Manager Level and then in 2012 to Senior
Manager. Between 2012 and 2014 I also lead Romania market.
Past Experience
From 1 march 2005 to 30 October 2006 – OMD (OMG Group) Media Manager
Main Activities: Head of national and international clients managements; head of the off lineMedia strategy
development /develop off linemedia plan for the Italian market;negotiation with all media owners; Media agency
management
Clients: Swatch Group – Coty – Cogedi - Vodafone

2. From 1 march 2001 to 28 February 2005 ZENITH OPTIMEDIA GROUP ITALIA (Publicis Group) : Media Supervisor
Main Activities: Head of off linemedia plan;develop media strategies;market analysis;media agency
management
Clients: Hewlett Packard Consumer (IPG)@ (Brand & Enterprise) - Honda Automobili – Piquadro – Collistar-
Moschino international coordination for France,Germany, Netherland, Greece, UK and USA – Nautica to - Bolton
Manitoba – Ricola – Grandi Navi Veloc
1996 / 2001
September 2000 – February 2001 QID –Communication Executive & Project Leader - VERONA
Set up and coordinatemultimedia adv planningfor SATIZ (a branch of FiatGroup)
Head of Internal process review project
Benchmark
February 1999 – February 2001 CIA MEDIANETWORK - MILANO
Media Planner for Beiersdorf (Nivea Intimo, Hear Care, Nivea sensitive) Richemont (Cartier,OfficinePanerai,
Baume Mercie, Lancel)
Media Executive for Kraft Jacobs Suchard (February to November 1999)
Head of International coordination for LVMH, Guerlain and Moet Hannassy
September 1997 – September 1998
CARAT ITALIA - MILANO
Media executive for Manetti & Roberts, Omnitel
Since 1996 PROGRESS PUBBLICITA’ – PADOVA Head of Marketing & Media Department
EDUCATION
From 1997 to 2000: Marketing and Media teacher at CUOA
1994 – 1995 Master in Marketing & ComunicazioneCUOA – Vicenza
1990 – 1994 Economic degree - Padova
1989 Maturità Scientifica - Padova
Languages: Flunet english
Personal Computer: Fluent with windows,microsoftoffice (word, excel , power point, project) netscape , explorer
Hobbies: read, theater, run, swim, crossfit,ski,horsejumping
Travel : Europe , Indonesia,MiddleEast,India,USA
I give access to my personal information, according to the law ex D.LGS. 196/03. Aut. Min. N.
13/I/0007145/03.04, 1 April 2008.