We created, as a group, a new advertising campaign that targets the company's marketing objectives.

1. Advertising
Campaign
By: Ari Van Willigen, Jacob Fink, Angela Povlich, Kayla Muth

2. Campaign Objectives
Increase Revenue
Increase Social Presence
Create a Focused & Consistent Brand Image
Increase Awareness Among Target Market

3. Ad Schedule
Advertising Campaign Focus
June, July, August, September, October, November

4. Print Ad
• M Magazine Milwaukee
• 50,000 Local Impression
• 35-54 age of readership
• Focuses on local people,
home, fashion, health, and entertainment

7. Print Ad
 Best Version Media Newsletter
 Average household income $175,000
 Average Household Worth $1.5 Million
 BLUE average
 1,300
 Pewaukee Neighbors
 1,200 – 1,500

9. Promotion
 Website
 Social Media
 Email Members
 Local Colleges

10. Promotion
Website
 Social Media
 Email Members

11. Promotion
Website
 Social Media
 Email Members
 Thank You’s

12. Billboard
 I-94 Grandview Exit
 Impressions

13. Radio Commercial
5-10 AM WTMJ Am 620/WISN
Local News and Weather

14. Radio Script
Instead of wondering what you’re going to do this Friday night,
Imagine this. The sun is setting, there’s live music playing softly in
the background, you’re surrounded by the aroma of your
delicious freshly made dinner, and you’re spending time with the
ones you love most.
Make this Friday night a Lakefront Night, at the Lakefront Grille
on Pewaukee Lake! It’s our pleasure to serve you, because here
at the Lakefront Grille, It’s more than just dinner. Make your
reservation today! Call us at 262.619.0200 or visit our website at
www.Lakefrontgrille.com

15. Commercial
 http://animoto.com/play/zHZAkFlEJ
3m7sbxY53Rchw
 Website
 Marcus Theatres Trailer Vision
 Majestic - Brookfield
 Hillside – Delafield
 Why Marcus?
 72% of all Americans go to the movies
at least once every year
 51% of all moviegoers attend once a
month or more
 42% go to eat before/after the movies

16. Website
6 Seconds to Make an Impression
Represents Your Restaurant
Pre Menu Look-up

17. Current Website
Simplistic

18. New Design
 Mostly Same Information
 High Impact
 Interactive
 Video Instantly Starts
 Email List
 Promotions
 Relatable Images
 Attention Grabbing

19. Current Menu
Traditional
Informative

20. New Design
Interest & Pull
Organized

21. Website Pricing
GoDaddy Monthly
Design Yourself
Let them Manage for You
Milwaukee Web Design
Monthly Payments

22. Social Media
Photo Contest Advantages
Display Local Image
Traffic Driven to Social Media
Emails Sent in

23. Social Media
Adjustment Suggestion
for Email Sign Up
Incentive

24. Social Media
 Thunderpenny Tabs
 “Like” Lock
 Incentive to Join Email
Membership
 1 Winner a Month

25. Monthly Newsletter
Description of what’s new
Music Line-up
Monthly Promotion
Monthly Coupon

26. Measure Effectiveness
 Guest fill out while check is run
 See what works
 Free appetizer incentive
 Print off on location as needed
 Other Forms
 Social Media Likes
 Social Media Interactions
Website Visits
 Growing Email Member List

27. Overview
June July August September October November
Rhino News Letter Magazine
E News Letter
Rhino Room Promo
Billboard
Marcus Theatres
Website
Photo Contest
BOGO
E News Letter
E News Letter
E News Letter
E News Letter
E News Letter
Radio M Magazine
20% Student

28. B
U
D
G
E
T
Aspect June July August October September November Total
MMagazine
3 Months
- - - $5,000 $1,250 $1,250 $7,500
Rhino Newsletter
1 Year ($9,051.60)
$754.30 $754.30 $754.30 $754.30 $754.30 $754.30 $4,525.80
($9,051.60)
Promotions - - - - - - $100
Billboard
1 Month
$3,500 - - - - - $3,500
Radio
2 Weeks
- $1,350 - - - - $1,350
Marcus Commercial
3 Months
$820 $820 $820 - - - $2,460
Social Media
$100 Month Give Away
$200 Photo Contest
$100
-
$100
-
$100
$200
$100
-
$100
-
$100
-
$600
$200
Website $5,000
Monthly Totals: $5,174.3 $3,034.3 $1,874.3 $5,854.3 $2,104.3 $2,104.3
Total: $29,962.60
($34,288.40)

29. Thank You!