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Strategy, insights, and trends in the B2B space.
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Everything You Ever Wanted to Know About Content Stategy, But Afraid to Ask By Ethan Machado, Content Strategist - Experience Design, DigitasLBi
Everything You Ever Wanted to Know About Content Strategy, But Afraid to Ask
Everything You Ever Wanted to Know About Content Strategy, But Afraid to Ask
IxDA Chicago
Key questions about social media answered for B2B marketers, such as: how are b2b buyers using social media? What are the pitfalls to avoid? And what does b2b social media success look like?
How to Achieve B2B Social Media Success
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Social media is often done in a silo - rarely integrated, lacking strategy and, eventually, undermined by a reliance on vanity metrics. In B2B, brands need tangible returns from their marketing spend, so social platforms and content should not immune from this requirement. To begin the process of refining or re-structuring your social media activity, first take a look at the bigger picture.
Social Media for B2B: The Big Picture
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Covering the 5 pillars for future success in marketing based on a research report from HubSpot and Smart Insights - https://offers.hubspot.com/the-future-of-marketing-2019 A webinar from Dave Chaffey for the Smart Insights 2020 Digital Priorities
Future proofing your marketing - Dave Chaffey
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6 C's of Internet Marketing
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Peer Marketing Group
Experience Strategy group at Clockwork delivered a content strategy presentation to the Content Strategy Meetup group in Minneapolis. The presentation includes a brief overview of Clockwork, and deep, in-depth view of how the strategists at Clockwork think about and do content strategy. This presentation was introduced by Laura Horan and presented by Amber James.
Clockwork Content Strategy Meetup Presentation
Clockwork Content Strategy Meetup Presentation
Clockwork
As companies race to implement content marketing programs, many are doing so without a concrete plan. Right Source Marketing Managing Partner Will Davis leads this workshop on building your content marketing plan for Baltimore's American Marketing Association chapter. The workshop covers understanding buyer roles, viewing content from a business perspective, content planning, content creation, content optimization, content distribution and content tracking and analysis.,
AMA Baltimore - Building Your Content Marketing Plan
AMA Baltimore - Building Your Content Marketing Plan
Will Davis
[Webinar Slides] Today’s buyers have a strong appetite for useful and relevant information, but at the same time, resistance to being 'sold to'. The buyer's journey is up to 70% complete by the time they're ready to speak to Sales. So what's happening within that 70% of the journey? The answer is content consumption.
B2B Marketers: How to Solve Your Top 4 Content Hurdles
B2B Marketers: How to Solve Your Top 4 Content Hurdles
Visually
Empfohlen
Everything You Ever Wanted to Know About Content Stategy, But Afraid to Ask By Ethan Machado, Content Strategist - Experience Design, DigitasLBi
Everything You Ever Wanted to Know About Content Strategy, But Afraid to Ask
Everything You Ever Wanted to Know About Content Strategy, But Afraid to Ask
IxDA Chicago
Key questions about social media answered for B2B marketers, such as: how are b2b buyers using social media? What are the pitfalls to avoid? And what does b2b social media success look like?
How to Achieve B2B Social Media Success
How to Achieve B2B Social Media Success
Tom Pick
Social media is often done in a silo - rarely integrated, lacking strategy and, eventually, undermined by a reliance on vanity metrics. In B2B, brands need tangible returns from their marketing spend, so social platforms and content should not immune from this requirement. To begin the process of refining or re-structuring your social media activity, first take a look at the bigger picture.
Social Media for B2B: The Big Picture
Social Media for B2B: The Big Picture
Paul Myerscough
Covering the 5 pillars for future success in marketing based on a research report from HubSpot and Smart Insights - https://offers.hubspot.com/the-future-of-marketing-2019 A webinar from Dave Chaffey for the Smart Insights 2020 Digital Priorities
Future proofing your marketing - Dave Chaffey
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Smart Insights
6 C's of Internet Marketing
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Peer Marketing Group
Experience Strategy group at Clockwork delivered a content strategy presentation to the Content Strategy Meetup group in Minneapolis. The presentation includes a brief overview of Clockwork, and deep, in-depth view of how the strategists at Clockwork think about and do content strategy. This presentation was introduced by Laura Horan and presented by Amber James.
Clockwork Content Strategy Meetup Presentation
Clockwork Content Strategy Meetup Presentation
Clockwork
As companies race to implement content marketing programs, many are doing so without a concrete plan. Right Source Marketing Managing Partner Will Davis leads this workshop on building your content marketing plan for Baltimore's American Marketing Association chapter. The workshop covers understanding buyer roles, viewing content from a business perspective, content planning, content creation, content optimization, content distribution and content tracking and analysis.,
AMA Baltimore - Building Your Content Marketing Plan
AMA Baltimore - Building Your Content Marketing Plan
Will Davis
[Webinar Slides] Today’s buyers have a strong appetite for useful and relevant information, but at the same time, resistance to being 'sold to'. The buyer's journey is up to 70% complete by the time they're ready to speak to Sales. So what's happening within that 70% of the journey? The answer is content consumption.
B2B Marketers: How to Solve Your Top 4 Content Hurdles
B2B Marketers: How to Solve Your Top 4 Content Hurdles
Visually
Slide deck of my session at #DBS2017, October 2017, Barcelona. - The rise of data scientist and hybrid marketer - Embracing content marketing to drive measurable business results that impact the bottom line - What to measure: How to gain actionable insights - Having a better understanding of content efforts to reach new audiences, drive business, and become a more cost-effective marketing channel
How content marketing is driving measurable business success
How content marketing is driving measurable business success
Giuseppe Caltabiano
A digital marketing strategy using LinkedIn and other B2B platforms for Nagarro an IT company.
B2B Digital Marketing Strategy
B2B Digital Marketing Strategy
Ambika Gaur
The third webcast in our "Succeed in 2015" series will teach you how to leverage thought leadership to drive business value for your organization. In this live webcast hosted by Jason Miller, Senior Content Marketing Manager at LinkedIn, you'll learn: - How your company can leverage thought leadership on LinkedIn - Three types of thought leadership your business should be creating - How to measure the return on your thought leadership content - Actionable steps towards your successful thought leadership strategy Plus, this webcast is chocked full of insights and tips from marketing thought leaders and will cover both basic and advanced thought leadership strategies.
Webinar: How to Achieve Thought Leadership on LinkedIn
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Brands have the opportunity to rethink their approach to content by gaining alignment across business functions. The social bizologist can lead the charge in achieving this.
Measuring the Effectiveness of Content
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Connie Bensen Lund
This research conducted to explore ongoing evolutions of current trends in B2B marketing in coming years.
Innovations and Trends in B2B Marketing