p7

1. Proposal
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Working Title: Berkeley
What is it called? Berkeley this is because the name is different from other existing mag0azine
names. I chose this name because of how it’s said it makes it look high class but is also a very
common name for people to say.
This can change if you think of something better later.
Product’s Purpose: to inform and entrain the reader.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this? I will achieve
this through using information I will get and put it into my magazine. I will also be entertaining
people through putting interesting facts into my work. I’m doing a fashion magazine and I’m going
to inform them about new clothing and new collections what are coming out. I’m going to design
my clothing line and I’m going to put it into the magazine.
Genre: Fashion/Lifestyle
What sort of product is it
My product is a magazine however I am going to put on one page of my magazine a t-shirt I
designed. The logo is going to have AG on the t-shirt. The way I’m going to design my clothing
brand will be through researching designs .
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
My product is about how people in our generation are wearing different types of clothing to express
themselves. It also shows different eras of how people would dress and why they choose that
certain type of style. I’m also going to include photos that I’m going to take out on a Photoshoot.
Then I’m going to include it into my magazine.
Research & Planning
Where will you use elements of your research and planning to influence and inform your final idea
(be specific to certain parts)
It will be shown in my work, when I do my magazine it will show how I looked at different eras of
how people wore clothes at that certain time period. It will include the planning what I made before,
about focusing on certain people in different time periods and how they dressed.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
My audience can vary from age groups, but my main target audience are people who like fashion
and design. But with this magazine, I’m looking at the age between fifteen and twenty. The gender
is male and female because fashion appeals to both of them. The reason this would appeal to this
group is because it talks about fashion and if they already have an interest in it they will like the
magazine.

2. Proposal
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Legal & Ethical Considerations:
Think about any offensive material you will include? The material I have isn’t offensive so it will be
fine to include it into my magazine.
Will you restrict younger people using/accessing it? No because it wouldn’t contain offensive
material.
Will it offend any social groups/religions/ethnicities? No.
How will you ensure you do not offend anyone? Yeah I will make sure I don’t.
Are you using characters/names/logos of existing products/IPs? Yeah I am.
Will you product be sufficiently different from existing products to not get sued for copyright
infringement? My product will be
different from other products and I will make sure of it.