1. Top 10 E-Commerce
Websites
BY:-
ARHAM PARTAP JAIN

2. LIST of Website according to their
popularity

3. Flipkart.com
• Founded by Sachin Bansal & Binny Bansal in 2007
• Both were IIT , Delhi alumni and had worked in
Amazon.com
Acquisitions
• 2010: We Read , a social book discovery tool
• 2011: Mime360, a digital content platform company
• 2011: Chakpak.com is a Bollywood news site that offers
updates, news, photos and videos
• 2012: Letsbuy.com is India's second largest e-retailer in
electronics

4. Features
• Simple online buying experience
• Optimized and real fast delivery for a huge
majority of shipments
• Cash on delivery and card on delivery
• Detailed regular updates and tracking of
shipments
• Simple buying experience using wallet
• Selling DRM ( Digital Rights Management) free
legal music

5. • Warehouse processes that combine
automation with people effort for faster
processing while minimizing cost to the
customers

6. Technological Innovation
• Use of Linux HA instead of expensive
hardware LBS
• Continuous deployment process
• Home grown supply chain technologies that
enable process innovation and the super fast
delivery
• Proprietary Inventory prediction and planning
technology leading to very high percentage of
orders being shipped

7. Future Innovations
• Will work on mobile
• Will put more focus on the customer
experience
• Improve supply chain technology

8. 99labels.com
• 99labels is an online event-based flash sales, members-
only portal where members can buy a wide selection of
Indian and international brands at deep discounts.
• The portal offers members a host of international
brands which are often not available in India at up to
90% off.
• The limited time event brings a sense of urgency to the
sale, and members can log into and look forward to a
clutch of new and exciting sales every day.
• It offers a discrete environment, wherein it can help
liquidate their excess stocks in a quick and easy way,
amongst a discerning audience.

9. Recent Associations
They have, in the two years of their
existence, been able to bring up names like Ed
Hardy, L’occitaine, Diesel, Tommy
Hilfiger, Gucci and many more big names

10. Significance of 99
• The number ‘99’ has an interesting personality
because it represents both a never-ending array
of labels and sales as well as a sense of a
discount, being one less than a hundred.
• In the world of retail, ‘99’ as a number has a
deeply positive psychological effect on consumers
and has been shown across the globe as a
number which spurs the decision making process
where purchases are concerned.

11. Features
• Their USP is international premium brands at
upto 90% discount.
• Launching 9 new brands daily which are available
for 3 days only and only members can
shop, creates a sense of exclusivity and urgency
that add to it
• Club99 is a unique loyalty club program where
customers are given special perquisites and
benefits like free shipping, early access to sales as
well as being given preferred treatment like
customized sales and promotions .

12. Future Plans
• 99labels currently has 5 offices across the globe and
will be coming up with more offices soon
• To associate with more international brands that are
not available in India and providing the same to their
member base at deep discounts.
• They have plans to speed up their delivery, they have
started express delivery on select merchandise, where
they deliver in 7 days time
• . They will make customer service more prompt, and
generally improve all facets of the customer experience
to make it unmatched in all respects.

13. Snapdeal.com
• The portal sells discount coupons in over 50
cities in the country and has partnerships with
over 10,000 merchants

14. History
• In early 2008, Kunal Bahl and Rohit Bansal, the
founders of Snapdeal (then called Jasper) wanted
to sell discount coupons to Indian consumers
• They believed, would help retailers get rid of
perishable inventory. However, their business
model was vastly different from what it is today.
• In the early phase, the founders weren’t
convinced about the Internet as a distribution
medium, they were skeptical about people would
pay online, download these coupons, print it and
then take it to a retailer.”

15. The company had undergone
through a variety of business
models, distribution strategies
and its management’s ability to
make extremely quick business
decisions.

16. Plan A :-The early experiment
• Believed discount couponing will certainly work for both
consumers and merchants
• Snapdeal’s Plan A was to create a whole new category and
the company launched their first product ‘MoneySaver’, a
printed book of tear able coupons from multiple brands
(with a particular validity per coupon). The coupon book
was sold to consumers for Rs. 400.
• Plan A failed as the company realized that the discount
coupons got expired in a stipulated time and Snapdeal still
had those printed books, with expired coupons, lying
around in its office.
• Then they moved to mobile coupons but with mobile
coupons, there was no inventory.

17. Plan B:-Fixing the inventory issue
• Snapdeal tweaked its model to deliver these
coupons onto a mobile phone
• For Rs. 99 per month, it would deliver an
unlimited number of discount coupons. In order
to buy this service, consumers had to buy a
scratch card (with a unique code) for Rs. 99, send
out an SMS to Snapdeal with the code, register
one’s phone and then start receiving the coupons
• The first month was a free trial; over 1,00,000
consumers signed up
• But lately Plan B failed too because no one
wanted to do efforts for buying the scratch card

18. Plan C:-A model that works
• They opted for the middle path and launched
a discount card called ‘MoneySaver Prime’
• It looked like a credit card and consumers
were willing to buy it
• The challenge was there were no retailers who
sold a product like this
• Started off with selling these discount cards at
Café Coffee Day outlets
• This could not be scaled either since the touch
points with consumers were too far and wide.

19. • Modified the concept again and made it a B2B2C
(business to business to consumer) product.
• Corporate customers could use the discount card
to hand out incentives to employees and
customers.
• The cards were co-branded with a client
company.
• This approach moved in the right direction.
• Profit margins were good and the company sold
a few lakh discounts cards every month.
• Most importantly, in this phase, the company
built good relationships with several merchants
and brand owners.

20. Plan D:- Just an experiment which is
extremely successful
• In January 2010, one of its merchant-partners mentioned to Bahl
about how he acquired seven new customers by selling a discount
coupon online. The merchant suggested that Bahl should explore
something similar
• On February 4th 2010, with the help of just one designer and one
developer, the duo launched Snapdeal.in (.com wasn’t available
then)
• After 20 months of launching online, the company employs over
500 people (its strength was less than 50 people while working on
Plan C). The company raised over $ 52 million in venture capital
financing and is working towards launching Snapdeal in over 100
cities in India.
• From selling discount deals for retail services, it has now expanded
to sell deals for online products and travel deals as well

21. Future plans
• To grab the entire share of a consumer’s
wallet by expanding the business.

22. Jabong.com
• Jabong is from the Rocket internet group.
• Its a German investment firm that starts companies all
over the world.
• Unlike the typical startups, Jabong was an e-commerce
initiative from Rocket internet group itself.
• There are no founders in the traditional sense - ie., there
had been nobody who worked for sweat equity to build a
proof of market opportunity and ramped up the business
from there.
• Since it was founded by an investment firm, they had huge
investments from day1, and Rocket group had
assembled(employed) a team of good e-commerce
executives

23. Features
• Active community
• Easy to navigate
• Good content
• Good deals
• Site is fast and responsive

24. Yebhi.com
• Offline or physical retail was undergoing a
struggle a couple of years back because of
supply chain issues.
• They were unable to reach out to a large
section of the market, because there was lack
of streamlining in the delivery process.
• This prompted Manmohan Agarwal to look at
e-commerce who was first the CEO of
Bigshoebazaar India Pvt Ltd

25. Business Model
• Manmohan noticed that most of the players
present in the market were focused on hardline
products like consumer electronics, mobiles, etc.
Hence, he decided to focus on softline products
like apparel, footwear, etc. This is how Yebhi.com
was born in 2009.
• An inventory model based company which have a
half million square foot warehouse in Gurgaon.

26. Features
• The quality of customer service is a primary
concern .
• A streamlined workflow in place, which
ensures that the time between a customer
placing an order and the product being
shipped from their end is not more than 1-2
hours.
• They call this as ‘click to ship’ time, and take
pride in the speed and efficiency.

27. • Customer care unit is functional 24×7.
• They deliver to about 11,000 pin codes in
India, including Tier 2 and Tier 3 cities.
• Yebhi.com already has 14 delivery hubs in
India

28. • Yebhi.com works on the inventory model,
• An interesting statistic that we got to know about
Yebhi.com is that 40% of the consumers visiting
the site are women
• “From the outset, Yebhi.com has been a
capital/cash efficient company.
• It have attracted two rounds of funding so far.
• In 2010, it has raised a Series A round of funding
from Nexus Venture Partners , followed it up with
a Series B in 2011 from Catamaran Ventures and
Nexus Venture Partners

29. Future plans
• Yebhi will soon expand to 24 delivery hubs in
India
• Will focus on becoming the largest player in
softline products.

30. Myntra.com
BUSINESS MODEL
• Myntra.com is an aggregator of many brands.
• Its business model is based on procuring
current season merchandise from various
brands and making them available on the
portal at the same time as in respective retail
brand outlets. All these products are offered
to customers on MRP

31. • Myntra launched a brand campaign with its first TVC in
July 2011. The commercial 'juxtaposes new-age fashion
with old-world grit' and positions Myntra as a
'fashionable new age' brand.
• Myntra's second campaign, with the tagline "Ramp It
Up", was launched in October 2011 with a TVC. The
new ad scored high on fashion quotient and the core
message was to communicate the launch of the
Autumn Winter 2011 collection on Myntra.com.
• In February 2012, Myntra also rolled out an OOH (out
of home) campaign across Tier 2 cities, to build brand
awareness and promote online shopping.

32. Funding
• In October 2007, Myntra received a seed funding from
Accel Partners (formerly Erasmic Venture Fund), Sasha
Mirchandani from Mumbai Angels and another angel
investor.
• In November 2008, Myntra raised with it’s A funding of
$5 million from NEA-Indo US Ventures, IDG Ventures
and Accel Partners.
• In the second round of funding led by Tiger Global and
participated by existing investors IDG Ventures and
Indo-US Venture Partners, Myntra raised $14 million.
• Towards the end of 2011, Myntra.com raised $20
million in its third round of funding led by Tiger Global.

33. • It has started as an online destination for personalized
products back in 2007, has expanded into broader
lifestyle and fashion retailing.
• Today, Myntra is the largest online lifestyle retailer with
over 200 national and international brands under its
banner
• Myntra has brought in a new level of professionalism
and technology enablement to the e-commerce space
in India.
• The company's unique offerings include the largest in-
season product catalogue, 100% authentic products,
cash on delivery, and 30 day return policy, making
Myntra the preferred online shopping destination in
the country

34. Features
• It translates a superior experience with
customers
• Broader product selection
• unmatched efficiency which leads to a better
purchasing decision.
• Easy to navigate
• Good content
• Fast and responsive

35. Naaptol.com
• Naaptol.com is India’s leading comparison based social
shopping portal
• Be it consumer electronic goods, laptops, mobiles,
cameras, LCD TVs, or home appliances, Naaptol have all
the latest deals
• At lowest prices available in the market
• Product of our choice can be chosen from the extensive
product reviews and ratings from experts,
• Comparison it with others can be done
• Feedback and purchase is done at the best available price.
• This serves the buyers who wish to practically see the
product before they buy.

36. • “Naaptol initiates’ selling.
• Normally before making a buying decision of
an expensive product the consumer does an in
depth research on the product from various
websites which in this fast moving world is an
extremely tedious task.
• He would often wish a single website that
would meet all his buying needs.
• Fulfilling his desire is Naaptol with its
shopping encyclopedia

37. Business Model
• Advertisements on Naaptol
• Offline Lead Revenues
• Online selling partnership
• Micro sites for Sellers
• Naaptol makes money by charging sellers for
the leads it generates for them. Also it charges
brands from advertising on the site.”

38. Features
• Naaptol is essentially a comparison based social shopping
portal
• It gives products complete with their specifications and
reviews to help users make informed decisions.
• It helps both sellers and buyers together
• Naaptol provides complete contact details of every seller
registered on the website. This helps both sellers and buyers
as sellers get visibility in the Internet and a chance to
expand their business too.
• On the other hand buyers are satisfied because they can
choose the best deal for themselves.
• There is location based search too. If a user wishes to
choose a retail outlet near his place of convenience he can
easily navigate to it on the website through location filters.”

39. • user friendly
• It has all important filters to help any
customer narrow down to his choice of
product consuming least amount of time.
• The filters include Brand, Price, and Technical
filters for each product.
• Even the smallest data is put under a
common broad title so that every user gets
complete information and does not have to
hunt for anything.”

40. Future plans
• The company is planning to venture into some new
categories like finance, books, travel and many more.
• They are going on an aggressive spree to help sellers
sell. Be it direct RO, website promotions or other
alternate mediums we are going to try out everything.
• They aim to do at least 5 crores of revenue in the next
financial year.
• They have started with their own call centre now. It
has begun work in full swing with 30 seats as of now
and but they will grow to 100 seats by the end of this
year.”

41. Fashionandyou.com
• Fashion and You India is part of a global brand alliance and has completed
its first round of funding from well known European and Indian private
investors. With this funding and global know-how of the brand alliance
operating in Brazil, Russia and Switzerland. Fashion and You plans to
become a significant sales channel for high fashion brands contributing to
atleast 10% of their sales in India by 2011.
• Harish Bahl is the Indian Investor, Founder and Chairman of Fashion and
You and he brings with him 15 years of successful entrepreneurship.
Harish is the founder CEO of Smile Interactive Technologies Group and has
incubated and grown several successful leading online businesses like
Quasar (WPP Digital & Smile JV) , Tyroo (Smile & Yahoo Join venture) ,
Zoomtra and Zumtra.
• Pearl Uppal is Co-founder and CEO .
In her last assignment as Director Sales for Yahoo! India, Pearl was heading
monetization for the company and was a key architect in charting 30X
revenue growth for Yahoo! Pearl has worked with leading Indian portal
Rediff.com and General Electric. She is considered one of the thought
leaders in the Indian Digital Industry and is a regular speaker at consumer
Internet forums

42. Business Model
• The uniqueness of this business model is that it provides an
alternate channel for retail without its baggage
• It solves the underlying problem preventing the growth of e-
commerce in India both for the buyer & the seller
• . Indian consumers have always perceived Internet as a
platform to deliver great deals, and luxury & premium
brands have long been waiting for alternate sales channels,
which would extend sales, reach without diluting their
brand.
• This business model addresses both these needs very well.
• The success of similar businesses in other markets, the
wealth of diversified experience of our operating
management team and the benefits from our global brand
alliance, gives Fashion and You the competitive advantage to
be a market leader in the retail commerce space in India.”

43. Features
• It is for the truly stylish and the aspiring
fashion connoisseur
• Branded products
• Customer friendly
• Easy to navigate

44. Future plans
• To redefine how fashion and design goods are
marketed and distributed in India.
• Their business vision and plan is to be an
undisputed leader in fashion and luxury retail
and a leading ecommerce player in India over
the next 2 to 3 years

45. Infibeam.com
• Infibeam.com is an electronic commerce company
headquartered in Ahmedabad.
• It is an online retailer for books, electronics, and
automobiles in India.
• In 2008, Infibeam created a student support site
known as presentsir.com. Later, they acquired
Picsquare.com, a photo printing website based in
Bangalore.
• In August 2010, Infibeam.com launched
www.infibeam.us for US consumers
• Infibeam also launched an EBook reader, Infibeam
Pi, its successor Pi2, and a media device, Infibeam Phi.

46. • Infibeam also provides an e-commerce platform
to retailers like NDTVshopping, HiDesign, etc.
• In 2011, Infibeam launched Buildabazaar, an
online ecommerce platform which allows users
to create their own web store
• Infibeam Pi is an eBook Reader launched by
Infibeam.com.
• Further they launched touch screen pi 2 which is
wifi enabled
• Android tablet called Phi was released
afterwards.

47. Thank You