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Positioning vs Elevator Pitch
- 1. Positioning vs. Elevator Pitch Slides www.argentumstrategy.com
- 2. Basic Positioning Formula To ________ with ______, your company is the ____________ that Target Need Competitive Set __________________________ because Unique Point of Difference Evidence 1 ___________, ___________, and ___________. Evidence 2 Evidence 3 www.argentumstrategy.com
- 3. 5 Key Elements of every value proposition Target Reasons to Believe www.argentumstrategy.com
- 4. Difference between positioning and elevator pitch Positioning Elevator Pitch • What it is • Strategic statement • Sales tool • Audience • Internal team • People unfamiliar with the company • Purpose • Get internal team on the • To begin the sales process same page • Language • Somewhat awkward • Customer-friendly • 5 Key elements • Includes them all • Uses the ones most relevant to situation www.argentumstrategy.com
Hinweis der Redaktion
- After they’ve all written theirs down on paper provided, ask for them to grade them against the list (how many got 3 of 5? 4 of 5? 5 of 5?):Does it include these 5 things?Value prop versus elevator pitch: one is strategic and dry. One is conversational.