Training Objectives: 1. Motivate our staff to advocate for the YMCA of Central Florida 2. Share with our staff the future of the YMCA of Central Florida as outlined in our Vision Plan All 2,000 YMCA of Central Florida staff participated in the training.

1. YMCA OF CENTRAL FLORIDA

2. 40,000

3. 20142014
20,000 Volunteers20,000 Volunteers
• Sports Coaches – 10,000Sports Coaches – 10,000
• Scholarship Campaigns – 2,500Scholarship Campaigns – 2,500
• Committees – 2,000Committees – 2,000
• FC Boards – 1,000FC Boards – 1,000
• Mentors – 1,000Mentors – 1,000
• Special Events – 1,000Special Events – 1,000
• Staff – 2,000Staff – 2,000

4. 2014
20,000 Y Volunteers

5. 5
ADVOCATESADVOCATES
vs.vs.
VOLUNTEERSVOLUNTEERS

6. 6
Information Warehouses
Talks, Talks, Talks
Connectors & Influencers
Provides Insight
Loyal
Interacts & Participates
LIVES THE BRAND…LIVES THE BRAND…

7. 7
LIVES THE
BRAND
Barbara Roper

8. 8
LIVES THE BRAND
Chip Webb

9. 9
LIVES THE BRAND
Glenn Davis
& Helena Ryan

10. 10
YMCA ADVOCATE
“GREEN POOL,
EQUIPMENT BROKEN,
NOTOWELS …
THEY STILL COME!”
Jody Alexander
District Vice President
Downtown District

11. YOU

12. “YOU Have a Seat
at the Table
USE IT!”
Dr. Mae Jemison
First African-American Female in Space
Speaker, Pappy Kennedy PrayerBreakfast

13. Getting to Know
YOU

14. BREAK
Please Take 5 Minutes

16. 16
Information Warehouse
Talks, Talks, Talks
Connectors & Influencers
Provides Insight
Loyal
Interacts & Participates
LIVES THE BRAND…

17. Central Florida YMCA Mission
The purpose of this Association is to improve
lives of all in Central Florida by connecting
individuals, families and community with
opportunities based on Christian Values that
strengthen Spirit, Mind and Body.

18. OurBeginnings…
• 170 Years Strong
• Founded 1844 Europe
• Founded 1851 United States
• First African-American Y
Founded
1853 Washington, DC
• Bible Study, Church Services,Bible Study, Church Services,
Residence Halls, CalisthenicsResidence Halls, Calisthenics

19. OurBeginnings…
• Basketball, Volleyball,
Racquetball
• Group Swim Lessons
• Summer Resident Camp
• Night School
• Nobel Peace Prize Nominee
John Mott

20. A Place to Belong

22. How Do We Convene Our
Community

24. A Community Convener
• 45 Million People45 Million People
• 119 Countries119 Countries
• Cause at Work - SierraCause at Work - Sierra
Leon crisis, Japan’sLeon crisis, Japan’s
tsunami, Jerusalemtsunami, Jerusalem
YMCAYMCA

25. A Community Convener
Central Florida YMCA is a GlobalCentral Florida YMCA is a Global
CenterforExcellenceCenterforExcellence – 1 of only
150 in the World (37 Nationally).
Hosted 6 International Delegations
from Brazil, Egypt, Netherlands,
China, Sweden to learn YCF Best
Practices, 3 Global Ambassadors3 Global Ambassadors

27. A Community Convener
Innovative PartnershipsInnovative Partnerships
Lake NonaLake Nona
Dr. Phillips CharitiesDr. Phillips Charities
Florida HospitalFlorida Hospital
Orlando RegionalOrlando Regional
Winter Park Health FoundationWinter Park Health Foundation

28. A Community Convener
First Lady MichelleFirst Lady Michelle
Obama’s NationalObama’s National Let’sLet’s
Move CampaignMove Campaign at the
YMCA of Central Florida

30. A Community Convener
27 Family Centers
52 Schools
6 Counties
200,000 participants
100 decentralized
locations

31. A Community Convener
MLK& COPPrayerBreakfasts
Annual Meeting
Fundraising Celebrations
VolunteerCelebrations
Committees - Healthy Living,
Education, Mission, Advocacy,
Executive, Metropolitan Board of
Directors, etc…

33. A Community Convener
YMCA Family Centers
•Membership/Welcome CenterMembership/Welcome Center
•Wellness FloorWellness Floor
•Group Exercise ClassesGroup Exercise Classes
•Child Development CentersChild Development Centers
•Pool DecksPool Decks
•Basketball Courts, SoccerFieldsBasketball Courts, SoccerFields
•LockerRoomsLockerRooms
•Committee MeetingsCommittee Meetings

34. A Community Convener
YMCA Family Centers
•Operation Christmas ChildOperation Christmas Child
•World Cup/OlympicWorld Cup/Olympic
Challenge/12 Days to HolidayChallenge/12 Days to Holiday
HealthHealth
•Coach ApproachCoach Approach
•Diabetes PreventionDiabetes Prevention
•LivestrongLivestrong

35. 35
Information Warehouse
Talks, Talks, Talks
Connectors & Influencers
Provides Insight
Loyal
Interacts & Participates
LIVES THE BRAND…

36. How Do YOU
Convene the
Community?

37. BREAK
Please Take 5 Minutes

38. 38
Information Warehouse
Talks, Talks, Talks
Connectors & Influencers
Provides Insight
Loyal
Interacts & Participates
LIVES THE BRAND…

39. What is a
BRAND?

40. • Look and Feel
• Behaviors and Characteristics
• Emotions Evoked
A Brand…

41. BRAND
BEHAVIORS

43. What behaviors can
YOU display that
align to ourBRAND?

44. BRANDBEHAVIORS
• Learn Your MEMBERSLearn Your MEMBERS
NAMES & STORIESNAMES & STORIES
• EVERY Member isEVERY Member is
Greeted by NameGreeted by Name within 3
Seconds
• ENCOURAGE MEMBERSENCOURAGE MEMBERS

45. BRANDBEHAVIORS
• SEEKSEEK
OPPORTUNITIESOPPORTUNITIES
TO HELPTO HELP Members
• Connect MembersConnect Members
to Programsto Programs like
Scholarship
Campaign

46. BRANDBEHAVIORS
• DAILY SHARE CAUSE MESSAGESDAILY SHARE CAUSE MESSAGES with
Members
• WEARWEAR YOUR UNIFORMYOUR UNIFORM

47. BREAK
Please Take 5 Minutes

48. 48
Information Warehouse
Talks, Talks, Talks
Connectors & Influencers
Provides Insight
Loyal
Interacts & Participates
LIVES THE BRAND…

49. OURCAUSE
We Strengthen the
Foundation of
Community

50. OUR
STRATEGIC
PLAN

52. BE MISSION-FOCUSED
Stay true to our Christian heritage which compels us to fulfill God’s command to “love our
neighbors”
BE ACCESSIBLE
Advance all people, making the Y accessible and inclusive of all people in all communities
BE FAMILY-FOCUSED
Focus on the whole family, recognizing that families come in many shapes and sizes
BE ONE TEAM
Develop staff and volunteer leaders who worktogether to achieve big goals by focusing on
each’s strengths
BE STRATEGIC
Ensure the Y remains sustainable through a socially responsible, entrepreneurial
business plan that can evolve to meet community needs for generations

53. OURSUSTAINABILITY MODEL

54. OURSUSTAINABILITY MODEL
• We are a 501C3 TAXEXEMPTWe are a 501C3 TAXEXEMPT
ORGANIZATIONORGANIZATION
• We Provide the Overall CommunityWe Provide the Overall Community
with Health Programswith Health Programs

55. BE COLLABORATIVE
Join forces with our members, communities, volunteers, partners and staff to achieve our
dreams
BE LEADERS
Grow staff and volunteer leaders who will be passionate stewards of the Y mission, resources
and opportunities
BE GLOBAL
Engage, connect and inspire Ys all over the world
BE ENDURING
Provide a pathway for a lifetime of engagement and learning for staff, volunteers, members
and neighbors
BE AN ADVOCATE
Facilitate systematic change in the community to impact 20% of the population as
a force for prevention-based services inside and outside our walls

59. EMPOWERING
OURCOMMUNITY
THROUGH:
YOUTHDEVELOPMENT
MISSION
To nurture the potential
of every child and teen
GOALS
BY THE YEAR2018,
THE Y WILL
1.Impact the lives of 100,000 children in
the Central Florida region
• 25% Early Childhood Development
• 50% Elementary School age
• 25% Teenagers
2.Become ourcommunity’s recognized
leaderin Childhood Development

61. ELEMENTARY SCHOOL AGE
Impact 50,000 Children
• Values - Stop Bullying
• Reading - Decrease Drop Out
Rate
• Health & Wellness – Impact
Youth Obesity Epidemic
• Family Time - Stop Abuse

62. • Teen Ambassadors Board
(TAB)
• Achievers Program
• Teen Membership
• Youth and Government
• International Teen
Conferences
Impact 25,000 Teens

64. EMPOWERING
OURCOMMUNITY
THROUGH:
HEALTHY LIVING
MISSION
Improve the community’s
health and well-being
GOALS
BY THE YEAR2018,
THE Y WILL
1.Impact 20%, 600,000, of the 3,000,000+
people living in the Central Florida region
2.Promote healthy lifestyles by becoming
the recognized leader in Healthy Living and
preventing chronic diseases

65. Healthy Living
PERSONAL
and
PREVENTATIVE

66. How Would YOU Become
More Personalized and
Preventative in YourY Role?

67. Central Florida Y
• Know All of Our Members, Participants
And Volunteers Names and Stories
• Develop A Personalized Improvement
Plan to Move Our Members Forward in
Their Healthy Living Journey

69. EMPOWERING
OURCOMMUNITY
THROUGH:
SOCIAL RESPONSIBILITY
MISSION
Giving backand providing
support to ourneighbors
GOALS
BY THE YEAR2018,
THE Y WILL
1.Compelled to develop spirit, mind and
body, we will create a culture of
volunteerismand philanthropy–
encouraging an appreciation of “helping
others.”
2.Provide leadership to unite, convene and
advocate forthe communities we serve

71. How?
Member
(self focused)
Program
Volunteer(engage
them in an area of
interest)
Scholarship
Donor
(giving for the greater good)
Scholarship
Volunteer
(Loving the Lord Your God
and Loving Your Neighbor
as You do Yourself)
FC Board
Volunteer&
Donor
(Telling the Y Story)
Metro Board
Volunteer
(Assuming Leadership)

72. 72
Information Warehouses
Talks, Talks, Talks
Connectors & Influencers
Provides Insight
Loyal
Interacts & Participates
LIVES THE BRAND…LIVES THE BRAND…

74. BREAK
Please Take 5 Minutes

75. Today’s Learnings
OURSTRATEGIC FOCUS
OURROLE
OURCAUSE

76. SKILL CHECK
YourFinal Exam

78. GRADUATION

79. THANKYOU FOR
BEING A YMCA
ADVOCATE.