The document discusses Netflix's strategy for international expansion and recommends improvements. It notes that Netflix's current "build" strategy of developing its own infrastructure in new markets incurs huge costs and debt. This strategy is high risk because reactions to Netflix's service in foreign cultures are uncertain. The document recommends Netflix initially "buy" access to existing infrastructure in new markets to gauge reactions before fully investing in building its own infrastructure. This will help limit risks from expanding into areas where its service may not be well received.