Arasan Chip Systems provides total silicon IP solutions to help customers achieve the fastest time to silicon success for mobile integrated circuits. They offer a broad portfolio of digital and analog IP, including standards-based IP for interfaces like SD, SDIO, eMMC, and MIPI, as well as software stacks, verification IP, and hardware validation platforms. Arasan has over 300 licensees for its IP and sales offices worldwide to support customers in mobile markets like smartphones and tablets.

1. Copyright © 2013, Arasan Chip Systems, Inc.Slide 1
Arasan Chip Systems
Total IP Solutions

2. Copyright © 2013, Arasan Chip Systems, Inc.Slide 2
Vision
Fastest Time to Silicon Success
with Standards-based Silicon IP
For Mobile ICs
Silicon Intellectual Property (IP) means
pre-designed building blocks used to make an IC

3. Copyright © 2013, Arasan Chip Systems, Inc.Slide 3
Megatrends in Mobile Platforms
Source: ABI Research
71%
29%
54%
46%
1,713M Units
894 M Units
2013 2018
High End Smart Phones (> $250)
Low End Smart Phones (< $250)

4. Copyright © 2013, Arasan Chip Systems, Inc.Slide 4
IC Design in 2013
Apple A7 has 1B transistors
IC design is mostly
integrate pre-designed blocks
write software
validate, validate, validate

5. Copyright © 2013, Arasan Chip Systems, Inc.Slide 5
Mobile ICs
Audio / Peripherals
SD
External
Memory
Internal
Memory
Display
3G, 4G,
LTE
Modem
Cellular
Radio IC
external
connectors
ARM Processor
Cores
Camer
a
WiFi, GPS
ARM
Cores
Device ICs
A / V
Processor
Host IC
interface IP
interface IP

6. Copyright © 2013, Arasan Chip Systems, Inc.Slide 6
Arasan Total IP Solution
Total IP
Solution
Analog IP
Digital IP
Software
Stacks &
Drivers
Fast
Response
Support
Team
Verification
IP
Hardware
Validation
Platforms
Analog IP – Lowest power & silicon size
GDS-II for customer specific process technology
Full on-chip testability
Digital IP – Easy integration to SoC
Delivered as RTL
Verification IP and synthesis scripts
Verification IP – Enables low risk design
Verilog simulation environment with a comprehensive
test suite
Full software stacks accelerates design
Bus interface layer, low level driver, protocol stack and
API’s
Hardware Validation Platform
Full-speed emulation of host/device
Early software development platform
Fast Response Support Team
From the engineers who design the IP

7. Copyright © 2013, Arasan Chip Systems, Inc.Slide 7
B2B Marketing Goal: Create Leads
Owned
Website
Social media
Paid
Affiliates
Advertising
Tradeshows
Earned
News coverage, articles, blogs, shared.

8. Copyright © 2013, Arasan Chip Systems, Inc.Slide 8
Strong Market Position
Number of top
ten
semiconductor
companies
who are our
customers
Number MIPI
Association
Board
Members who
buy MIPI from
us
Sales rank of
SD Association
founding
member who
buys SD
products from
us
Number of
largest
semiconductor
companies on
the UFSA
Board who use
our UFS
products

9. Copyright © 2013, Arasan Chip Systems, Inc.Slide 9
Over 300 Licensees
All the above logos and their copyrights belong to the respective owners.

10. Copyright © 2013, Arasan Chip Systems, Inc.Slide 10
Arasan’s Global Offices
Headquarters
Sales Offices

11. Copyright © 2013, Arasan Chip Systems, Inc.Slide 11
Summary
300+ licensed customers
Leading SD/SDIO/eMMC IP provider since 2003
Broadest MIPI portfolio from controller to PHY
Silicon proven IP
Contributing expertise to standards development
Working partnerships with worldwide foundries
Fastest time to market and lowest risk to silicon success