Youtube Statistics Saudi Arabia [Nov 2012]
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Slides from ArabNet Riyadh 2012, November 20 -21, 2012. Panel: Stars of Youtube, featuring Abdulrahman Tarabzouni, Head of Emerging Arabia at Google, as moderator. Video: http://www.youtube.com/watch?v=_sYeUy_-5NE
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Youtube Statistics Saudi Arabia [Nov 2012]
- 1. Solid market fundamentals Saudi Arabia market represents the growth engine for MENA user base Share of Queries 13% Below 30 (in %) (Aug 27th 2012) Population 30.0 57% 26.5 (Millions) & 30 - 65 36% Socio-economics (2010) 2010 2016 Above 65 7% KSA GDP/Cap ~ $22k 25% Egypt 31% Morroco 254% Algeria 210% Mobile 126% 8% 18% 105% 79% 73% UAE Penetration & 9% 9% Others ARPU (2011) UAE KSA Germany Jordan Egypt Iraq ARPU ($) PPP 27.5 44.1 16.6 29.3 16.5 17.3 The market in Saudi Arabia constitutes a significant Penetration of mobile in KSA could reach ~ 40% by 2015 ( Germany share of MENA and exhibits strong growth average today) fundamentals Smart Devices (Millions) (2011- 22% 22.9 7 2016) The market represents the the monetization engine for 2010 2011 2012 2013 2014 2015 2016 MENA: – Connected and young generation 1 2M fixed broadband connections – High Income and spend, targeted by advertisers 2 Estimated Internet Users 7M Mobile broadband connections – Early adopters of new technology (2011) ~11M Internet Users 3 ~30% Annual growth 1 Source: Canalys, Country Spotlight
- 2. What we like about Saudi Saudi users are mobile, increasingly sophisticated, and passionate to video/social Highly Mobile Increasingly Sophisticated Passionate for Video & Social Mobile to Desktop Queries Ratio KSA Share of MENA App Impressions KSA YT Share of MENA Users (in (in %) (Apr 2012) (in %) (2011-2012) %) (2012) 19.3% 17.8% 59.4% 47.3% 8.3% 34% 44% KSA KSA 44% 34% KSA UAE Egypt Yr 2011 Yr 2012 Views Uploads YT Mobile Share of Total Playbacks • Saudi users are actively using their • Saudi users are highly active on YT (in % of Total) (2012) smart mobiles to access apps views and uploads. 48% 1.5x 32% • Saudi share of MENA App • YT views in grew at 109% in KSA vs impressions is more than double 98% in MENA in 2011 KSA MENA that of queries (32%) • YT uploads grew at 95% in KSA vs. • Saudi Internet users access the 86% in MENA in 2011 Internet through mobile at significantly higher rates than other MENA users Source: Country Spotlight, various internal sources 2
- 3. T he natur e of r evolutions