Talk by MEC Global at Arabnet Digital Summit; Dubai. May 30, 2016 Speaker Rogier Croes, Chief Digital Officer, MEC Global @rogiercroes For Generation Z, being always connected to the internet is as normal as getting water from the tab. They are in control of what they watch, when they watch it, who to interact with, and what brands they like….or not. Although some of their behaviours might be hard to understand or follow, they will be your future consumers and future colleagues! You better start understanding them!

1. ARE YOU READY FOR GENERATION Z?
Rogier Croes - Chief Digital Officer @ MEC Global

3. MY ADVISORY BOARD

4. WHO WILL INFLUENCE THEIR BRAND PREFERENCE?

5. LIFE OF A 6 YEAR OLD
2000 2016

6. LIFE OF A 6 YEAR OLD
2000 2016

9. Playing
games
Watching
YouTube
Listening
to
Music
WhatsApp
Instagram
Make
videoclips
…..and
maybe….call
people
WHAT CAN YOU DO WITH A SMARTPHONE?

10. WHAT IS THIS FOR?

11. OLD VS NEW TECHNOLOGY

13. PROVIDE INTERNET FOR EVERYONE

14. DIFFERENT THINKING
DIFFERENT EXPECTATIONS

15. SO…HOW SHOULD THEIR EDUCATION LOOK LIKE?

16. THE EDUCATIONAL COOKIE

17. PERSONALISED LEARNING IN A SOCIAL WAY

18. FOCUS ON WEAKNESS, NOT ON
STRENGTH AND INTEREST

19. IS THIS BASIC KNOWLEDGE?

20. PROTOTYPING FOR KIDS

21. CODING FOR KIDS

22. THEIR JOB EXPECTATIONS

23. GAMIFICATION OF RECRUITEMENT

24. GROWING UP WITH DIGITAL LEGO

25. WHAT IF YOU CAN PLAY LIKE THIS?

26. WHAT IF YOU CAN PRINT THIS?

27. WHAT IF YOU CAN PRINT THIS?

28. OTHER DISRUPTING TECHNOLOGIES?

29. WHAT IS MY ROLE?

31. THANKS
Rogier Croes
Chief Digital Officer
rogier.croes@mecglobal.com
@rogiercroes