The document outlines a business formula for generating profits through content marketing and targeted traffic. It proposes that the correct formula is "Good Content (Offer) + Targeted Traffic + Conversion = Profits" and discusses each element of the equation. It describes various types of content that can be used at different stages - awareness, evaluation, and conversion - to achieve specific goals and metrics. The document also provides a plan for businesses to pick a niche, conduct market research, decide their unique selling proposition, create a marketing funnel, master one traffic source, put everything in place, run traffic, follow up, and repeat with split testing and analyzing metrics.
3. What If We
Change That To
✤ Bad Content + NON Targeted
Traffic= Money!?
OR
✤ Bad Content + Targeted Traffic =
Sales + Refunds
4. So, the correct
business formula
should be:
✤ Good Content (Offer) + Targeted
Traffic + Conversion = Profits
Let’s discuss every element of this
equation...
6. Content
Nothing called “One Solution Fits All”
Introduction to Content (Marketing) Funnel
Three Levels:
Awareness → Evaluation → Conversion
For every level, you MUST define three things:
✤ Goals
✤ Types of Content
✤ Metrics
7. Content: Level 1 - Awareness
Goals Types Metrics
Increase awareness
Increase engagement
Increase traffic
Grow Retargeting Lists
Blog
Social Media
Videos
Audios
eBooks
Infographics
Awareness
More Engagement
Increase in natural links
More Traffic
Size of retargeting lists
8. Content: Level 2 - Evaluation
Goals Types Metrics
Email List growth
Grow retargeting lists
Initial Acquisition
Educational Resources
Webinars
Discounts
Coupons
No. of Leads or Subs
CTR
Initial offer conversion
Size of retargeting lists