News and current affairs channels have the highest average advertising rates amongst FTA satellite channels in the Arab World The average advertising rates of free-to-air satellite news and current affairs channels in the Arab world is US$ 5,219 for a 30-seconds advertisement during peak time. General FTA channels rates followed while music channels had the lowest rates. Ad rates remain quite low by global standards. Arab Advisors Group’s analysis of advertising rates across 38 free-to-air satellite TV channels revealed that news and current affairs, general channels, movies and series channels have the highest average advertising rates amongst the FTA satellite channels in the Arab World. The average advertising rate for a particular time segment represents the mean advertising rate for a standard 30-second TV commercial spot (known as a TVC) in that time segment throughout the week. A new report, “Satellite TV Advertising Rates in the Arab World 2010”, was released by the Arab Advisors Group on September 8, 2010 to the Strategic Research Service Media subscribers. This report can be purchased from the Arab Advisors Group for only US$ 1,200. The 62-page report, which has 58 detailed exhibits, provides detailed analysis of satellite TV advertising rates across 38 FTA satellite TV channels chosen as a representative sample of the total market. The choice was also partially based on our surveys’ findings with respect to viewership, where the list includes very popular channels as well as much less popular ones. The categories in which the analyzed channels fall under are as follows: Children and Youth channels, General channels, Movies and Series channels, Music channels, News and Current Affairs channels, Religious channels and Sports channels. Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents. Any investment in this report will count towards an annual Strategic Research Service subscription – Media should the service be acquired within three months from purchasing the report. “News and Current Affairs channels, General channels and Movies and Series channels have the highest average advertising rates amongst the channel categories covered in this report. The fact that these channel categories have considerably higher advertising rates than the rest of channels could be attributed to a number of factors such as: high viewership and a wide variety of content” Ms. Noura Abdulhadi, Arab Advisors Senior Research Analyst, commented. The Arab Advisors Group’s team of analysts in the region has produced 2,000 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served 600 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm

1.
Satellite TV advertising rates in
the Arab World 2010
Arab Advisors Group
Media Strategic Research Service
September 2010
Analyst: Noura Abdulhadi
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Media Strategic Research Service to be used exclusively by its employees

2. Satellite TV advertising rates in the Arab World 2010
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3. Satellite TV advertising rates in the Arab World 2010
Table of Contents
Section I: Introduction..................................................................................1
Section II: Free-to-Air satellite TV channels’ advertising rates .....................2
Children and Youth channels .......................................................................10
MBC3......................................................................................................12
Space Power............................................................................................13
Spacetoon Arabic......................................................................................14
Spacetoon English.................................................................................15
General channels.........................................................................................16
Abu Dhabi Al Emarat ................................................................................18
Abu Dhabi Al Oula.. ..................................................................................19
Alrai TV...................................................................................................20
Dubai One............................................................................................ ...21
Dubai TV........................................................................................... ......22
Future TV........................................................................................ ........23
LBC Sat...................................................................................................24
MBC1......................................................................................................25
MBC4......................................................................................................26
Sama Dubai.............................................................................................27
Saudi's Channel 1.....................................................................................28
Movies and Series channels.........................................................................30
Fox Movies...............................................................................................32
Fox Series................................................................................................33
MBC2......................................................................................................34
MBC Max.......................................................................................... .......35
Melody Aflam.................................................................................... .......36
Nile Cinema…...........................................................................................37
Nile Comedy…..........................................................................................38
Nile Drama…............................................................................................39
Rotana Cinema.........................................................................................40
Music channels............................................................................................41
Mazzika, Melody Arabia and Melody Hits…....................................................43
Rotana Clip..............................................................................................44
Rotana Music...........................................................................................45
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4. Satellite TV advertising rates in the Arab World 2010
News and Current Affairs channels .............................................................46
Al Arabiya................................................................................................48
Al Ekhbariya ............................................................................................49
Al Jazeera Arabic…....................................................................................51
Al Jazeera English.....................................................................................52
Future News.............................................................................................53
Religious channels ......................................................................................54
Iqraa.......................................................................................................56
Noor Dubai TV..........................................................................................57
Sports channels...........................................................................................58
Al Riyadiah...............................................................................................60
Dubai Sports…..........................................................................................62
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5. Satellite TV advertising rates in the Arab World 2010
List of Exhibits
Exhibit 1: Whether FTA satellite TV channels offer different advertising rates
during the Holy month of Ramadan..............................................................5
Exhibit 2: FTA satellite TV channels' average ad rates comparison for Future TV,
LBC Sat and MBC1 (2004, 2005, 2007, 2009 and 2010) ...............................6
Exhibit 3: FTA satellite TV channels' average ad rates throughout the week......7
Exhibit 4: FTA satellite TV channels' average ad rates comparison by channel
category.......................................................................................................8
Exhibit 5: Average ad rates comparison for the 38 FTA satellite TV channels
covered in this report...................................................................................9
Exhibit 6: Children and Youth channels’ average ad rates throughout the week
..................................................................................................................10
Exhibit 7: Children and Youth channels’ average ad rates comparison.............11
Exhibit 8: MBC3’s average ad rates throughout the week ................................12
Exhibit 9: Space Power's ad rates throughout the week...................................13
Exhibit 10: Spacetoon Arabic’s average ad rates throughout the week ............14
Exhibit 11: Spacetoon English’s average ad rates throughout the week...........15
Exhibit 12: General channels’ average ad rates throughout the week ..............16
Exhibit 13: General channels’ average ad rates comparison.............................17
Exhibit 14: Abu Dhabi Al Emarat’s average ad rates throughout the week .......18
Exhibit 15: Abu Dhabi Al Oula’s average ad rates throughout the week ...........19
Exhibit 16: Alrai TV’s average ad rates throughout the week ...........................20
Exhibit 17: Dubai One’s average ad rates throughout the week .......................21
Exhibit 18: Dubai TV’s average ad rates throughout the week .........................22
Exhibit 19: Future TV’s average ad rates throughout the week ........................23
Exhibit 20: LBC Sat’s average ad rates throughout the week ...........................24
Exhibit 21: MBC1’s average ad rates throughout the week ..............................25
Exhibit 22: MBC4’s average ad rates throughout the week ..............................26
Exhibit 23: Sama Dubai's average ad rates throughout the week.....................27
Exhibit 24: Saudi's Channel 1's average ad rates throughout the week (national
and international brands) ..........................................................................28
Exhibit 25: Saudi's Channel 1's average ad rates throughout the week ...........29
Exhibit 26: Movies and Series channels’ average ad rates throughout the week
..................................................................................................................30
Exhibit 27: Movies and Series channels’ average ad rates comparison.............31
Exhibit 28: Fox Movies’ average ad rates throughout the week........................32
Exhibit 29: Fox Series average ad rates throughout the week..........................33
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6. Satellite TV advertising rates in the Arab World 2010
Exhibit 30: MBC2’s average ad rates throughout the week ..............................34
Exhibit 31: MBC Max’s average ad rates throughout the week .........................35
Exhibit 32: Melody Aflam's average ad rates throughout the week ..................36
Exhibit 33: Nile Cinema’s average ad rates throughout the week.....................37
Exhibit 34: Nile Comedy’s ad rates throughout the week .................................38
Exhibit 35: Nile Drama’s ad rates throughout the week ...................................39
Exhibit 36: Rotana Cinema’s average ad rates throughout the week................40
Exhibit 37: Music channels’ average ad rates throughout the week .................41
Exhibit 38: Music channels’ average ad rates comparison ................................42
Exhibit 39: Mazzika, Melody Arabia and Melody Hits' average ad rates
throughout the week .................................................................................43
Exhibit 40: Rotana Clip's ad rates throughout the week ...................................44
Exhibit 41: Rotana Music's average ad rates throughout the week ..................45
Exhibit 42: News and Current Affairs channels’ average ad rates throughout the
week ..........................................................................................................46
Exhibit 43: News and Current Affairs channels’ average ad rates comparison .47
Exhibit 44: Al Arabiya’s average ad rates throughout the week .......................48
Exhibit 45: Al Ekhbariya's average ad rates throughout the week (national and
international brands) .................................................................................49
Exhibit 46: Al Ekhbariya's average ad rates throughout the week....................50
Exhibit 47: Al Jazeera Arabic’s average ad rates throughout the week ............51
Exhibit 48: Al Jazeera English’s average ad rates throughout the week ...........52
Exhibit 49: Future News’s average ad rates throughout the week ...................53
Exhibit 50: Religious channels’ average ad rates throughout the Week ...........54
Exhibit 51: Religious channels’ average ad rates comparison ..........................55
Exhibit 52: Iqraa’s average ad rates throughout the week...............................56
Exhibit 53: Noor Dubai TV’s average ad rates throughout the week.................57
Exhibit 54: Sports channels’ average ad rates throughout the week ................58
Exhibit 55: Sports channels’ average ad rates comparison...............................59
Exhibit 56: Al Riyadiah's average ad rates throughout the week (national and
international brands) .................................................................................60
Exhibit 57: Al Riyadiah's average ad rates throughout the week......................61
Exhibit 58: Dubai Sport's average ad rates throughout the week.....................62
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