25. CUSTOMER ENGAGEMENT CAMPAIGN IN METRO STATIONS, BUS STATIONS,
OUTSIDE MALLS etc.
ARE U TIRED AND MISS UR COZY BED??
Scan the code and have a comfortable
wait…!!!
Designing comfortable ho
mes online
26. EMAIL MARKETING CAMPAIGN (targeted on working men &women )
DO YOU THINK YOUR
LIVING ROOM LOOKS
LIKE THIS??
DO YOU DREAD
INVITING YOUR PEERS
FOR A HOUSE PARTY??
Silently click on the link
below to revamp your
home and become the
envy of your colleagues!
http://www.houzz.com/
27. SOCIAL MEDIA CAMPAIGNS (Facebook, instagram, twitter & pin interest )
#myfavouritecorner
Might be your
old couch..
Or the table
near your
family wall..
Click a pic and write a love quote for your
favorite corner at home.
The more the likes the more chances of
you creating many more such fav corners!
Brought to you by Houzz.com
31. Email Marketing
• Main highlight of our email marketing campaign will be
– “Fully exclusive online retail store.”
• For most marketers, these are the key metrics you
should be tracking across all of your email campaigns:
– Open rate
– Click-through rate
– Email visits
– Email conversions
– Unsubscribe rate
The word Houzz is a combination of “House” + “Buzz”
Need : Architects and designers often lack marketing skill
Current :
Over 30 million active user members.
Over 5 million photos upload by professionals
Ties-up with
Interior design and landscape companies
Architectural Firms and Design schools
Home Builders and Re-modellers
Sellers of luxury home goods
Pinterest is a virtual pin board incorporated within a social network, think of it as a digital scrapbooking.
Individuals are able to "pin" or "like" images of items that they have interest in.
Pinterest is that it gives you the ability to define not only a brand, but to expose the person or people behind that brand.
This makes it much easier for people to relate to your brand and showcasing your passion, interests and areas of expertise which is a great way of connecting with potential customers.
Approximately 58% of Pinterest users are females
Email marketing is one of the most trackable marketing channels on the planet, and tools like Campaign Monitor provide you with literally hundreds of different data points about the success of your campaigns.
Also, the website tells where that product is located nearest to you depending on your pin code.
Open rate
Open rate is a measure of how many people on your email list open your campaign.
Click-through rate
Click-through rate is a measure of how many people clicked on one of the links in your email campaign.
Email visits
Email visits is a measure of how many people visited your website from your email marketing campaigns.
Email conversions
Email conversions is a measure of the number of conversions (purchases on your eCommerce store, signups for your product, etc) driven by your email marketing campaigns.
Unsubscribe rate
Unsubscribe rate is a measure of how many people unsubscribed from your email list from that particular campaign.