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Positioning of retail stores
1.
POSITIONING OF RETAIL
STORES By: Group - 5 • Ajinkya Ushir • Apurva Kumar • Gaurav Gulati • Nikhil Vairal • Shashank Joshi • Sidhvani Lavesh
2.
TYPE OF RETAIL
STORE Central Reliance Trend • Lifestyle Retail Store • Women’s Wear • Men’s Wear • Kid’s Wear • Accessories • Handbags • Sports Goods • Lifestyle Retail Store • Women’s Wear • Men’s Wear • Kid’s Wear • Accessories • Handbags • Trolley Bags
3.
POSITIONING OF THE
STORES Central • Product: Life Style Products • Price: High Pricing • Place: Amanora Mall • Promotion: Online Advertisement Reliance Trend • Product: Life Style Products • Price: Low Pricing • Place: Amanora Mall • Promotion: T.V & Online Advertisement
4.
EFFECTIVENESS OF POSITIONING •
Increase in number of visitors • Rise in the sales figure • Competitive Pressure
5.
TARGET MARKET Elite Customer Upper Middle Customer Middle Customer Lower
Middle Customer 05% 30% 50% 15% Reliance Trend
6.
TARGET MARKET Central Elite Customer Lower Middle Customer Upper
Middle Customer High Class Customer 25% 10% 50% 15% *10,000 Customers per week (Approx) *250+ employees for 20 Departments
7.
TALK WITH THE
CUSTOMERS Akshad Bajpai (Department Head)
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