Business model on digital magazine publishing by Irine Digital Factory Pvt. Ltd. Learn about digital magazine apps, digital newspaper apps, digital annual reports apps, digital newsletter apps

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BUSINESS MODEL
APURV CHATURVEDI
APURV@IRINEINDIA.COM
CONTENTS
TABLE OF CONTENTS
LEADERSHIP
DIGITAL MAGAZINE FACTORY | HOW IT WORKS
MARKET - USE CASES
WHY NOW
DIGITAL FACTORY
IRINE
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LEADERSHIP
Apurv Chaturvedi, CEO, Co-founder
»» Worked at Siemens CMT, India Today Group Digital
»» Adobe Certified Expert | Digital Publishing Suite, InDesign, Photoshop.
»» Only Chapter Representative of InDesign User Groups in India.
»» Extensive experience in digital publishing
»» Exclusive reselling, consultancy & solution partner with Adobe Systems, Mag+, Twixel, Aquafadas for digital
publishing solution in India
Late Shri Arun Chaturvedi, Co-founder
»» Worked as Deputy Secretary, Indian Council of Agricultural Research (I.C.A.R) & Chief Administartive
Officer, Indian Agricultural Reseacrh Institute (I.A.R.I).
»» 33 years experience in HRD, administration and vigilance.
Leadership
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Shri Rajesh Chaturvedi, Director
»» Advisor, Coach/Mentor, Trainer and Leadership Consultant, having an extensive experience of 32 years in diversi-
fied field of Marketing, Operations and HR in Oil & Gas sector.
»» Worked as a full time Director (Commercial) of IGL, a leading City Gas Distribution company of India, overseeing
planning, implementation and evaluation of the organizational goals and objectives specifically in Marketing, Oper-
ations, Finance, and Corporate governance.
»» Acted as a Professional Advisor to MD/Board of CUGL, the leading City Gas Distribution company in Kanpur, on all
aspects of organizational activities.
LEADERSHIP
Leadership
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DMF
DIGITAL MAGAZINE FACTORY (DMF)
DMF
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»» THE ADVANTAGE
»» THE INTRICACIES
»» THE SOLUTION
»» DIGITAL PUBLISHING TOOLS
»» WORKFLOW INTEGRATION
»» AD-REVENUE
»» THE CONTRACT
»» HOW IT WORKS
WHATS IS DIGITAL MAGAZINE FACTORY (DMF)
DMFDMF
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Magazines were sold at kiosk or via subscriptions. Revenue came from advertisements and per copy price. Competition between print publishers, limited advertisers
budget and availability of free content on net is contributing to decline of print magazine circulation and the publishing business model.
Highly interactive digital magazines, touch screen functionality, seamless re-flow of text creates engaging user experience, catches the eye and optimizes readability.
ADVANTAGE FOR PUBLISHERS
DMF
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CHALLANGES FOR PUBLISHERS
Technical challenges for print publishers wanting to go digital are multi-fold.
With certified experienced resources, we provide a back-end team to take care of end to end print to digital conversion. Expertise over constantly evolving digital publish-
ing market, including store-enablers, multiple channels, devices per channels and operating systems, gives us an edge over our competitors
DMF
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ANSWER TO MASTER ALL CHALLENGES
DMF lets publishers focus on core competency, i.e., creating unique content. No specific requirement to procure expensive software or spend on skill development.
Our designers & device experts take care of bringing content to different device types with best user experience, making them available for sale across channels and
devices, an ANSWER to all your worries for going digital. There are no investment risks for print publishers by outsourcing to an end to end service provider like us.
DMF
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Interactive and engaging advertising, in-depth analytical data and consumer behavior at your finger-tips, helps you customize marketing strategy, maximize con-
sumer reach , monetize content, increase circulation revenue and strengthen brand.
Dealing with different devices, channels, stores and operating systems, and delivering a customized digital publishing strategy and production work-flow is our USP.
ANSWER TO MASTER ALL CHALLENGES
DMF
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We specialize in most of the digital publishing suites including, but not limited to, Adobe DPS, Mag+, Twixl, App Studio and Aquafadas. We’re authorized solu-
tion partner and re-seller for few of these brands. With hands on experience in digital publishing, we’re familiar with all the nuances, work-flow issues, pain
points, bugs, and are always ready with solutions & workarounds to resolve such issues & meet critical deadlines.
SOLUTIONS & TOOLS
DMF
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INTEGRATION INTO PUBLISHERS WORKFLOW.
DMF connects digital publishing with leading Content Management Systems. Leverage CMS workflows to quickly assemble digital magazines, repurposing corpo-
rate media assets from across the organization. We’ve expertise to integrate with publishers existing EMS .
On the other hand, with the range of available digital publishing and PDF authoring tools at disposal, un-coupling the existing CMS and EMS with the preferred
choice of digital publishing solution is another advantage.
DMF
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AD REVENUE
Support for Landing pages, statistical and end user data in form of analytics, to decide marketing strategy and gauge consumer behavior, ad replacements, i.e.,
different advertisement for different regions, positioning of the back cover, social media integration, eCommerce and fly over support are just a few functional-
ities to increase ad revenue.
Advertisements can be integrated throughout the magazine.
DMF
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SETTING-UP CONTRACT WITH DMF
FromprocuringlicensefordigitalpublishingtoolstoprocuringAppstoredeveloperscredentials.FromputtingthedigitalmagazineondifferentAppstoresanddevices,toreporting
analytics, we provide end to end digital publishing services to publishers.
DMF works as an agency with a customized business model to best suite publishers budget and requirements.
DMF
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HOW IT WORKS
Publishers deliver a print ready InDesign/ Quark package to DMF. No relay-outing or re-purposing of content is required by DMF.
Device Experts ensure that magazine is published to all the contracted devices, and equipped to tap all the latest devices as well.
Quality Assurance ensures once the print to digital conversion is over, the display, rendering and user experience of the digital magazines is as per the highest
standards. Design, lay-outing, interactivity related errors are intimated to design teams. Only after QA approves, the issue is shared with publisher for review cycles.
DMF
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»» DIGITAL MAGAZINES APPS
»» ANNUAL REPORTS & NEWSLETTER APPS
»» COMMUNICATIONS APPS
»» EVENT APPS
»» BOOK APPS
»» SALES APPS
»» ACADEMIC APPS
THE MARKET - USE CASES
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DIGITAL MAGAZINE APPS
Consumer magazines - Captivate readers with great story-telling using dozen of interactive features like slideshows, audio-videos, hyperlinks, image-pangs, 360 panoramas,
scrollable content, web views, RSS feeds, streaming videos, quiz and puzzles.
Keep your readers hooked all the time by leveraging real-time updates from your websites and RSS feeds, making use of all the raw data in form of slideshows, image
pans and videos, adding more value than print editions.
Provision login credentials for your print subscribers to have ready access to entitled issues on multiple devices, and create new customers by running campaigns, without
having to pay for free downloads to us. We offer a simple rev-share or pay per App model to publishers. No charges for incremental issue downloads.
B2B magazines - Increase readership and click-through rates with editorial that’s interactive and multi-platform advertising. Create new revenue streams and business strat-
egy by understanding end user behavior and market trends through on the fly analytics powered by solutions like Omniture Site Catalyst and Google Analytics.
Association magazines - Engage members with seamless access to your digital editions. A custom storefront makes back issues available for purchase, while in-app market-
ing tools let readers share content with their social networks.
Associations can keep their members up-to-date on the latest news and happenings by delivering mobile content directly to mobile devices at a fraction of the cost of print.
Distribute your app privately, or just use log-in function to gate members-only content.
Engage readers with highly rich,
engaging, intutivve and interactive
digital magazine experience
ENGAGEMENT
GLOBAL
REACH
AD &
CIRCULATION
REVENUE ANALYTICS
Publish Apps across channels like
App stores and hand-held devices
like smartphones and tabs.
integrate interactive advertisements
throughout the magazines and pub-
lish gloabally.
Data driven analytics acoount for
better strategies and content
creation that sells.
Market
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Deliver your annual reports, annual sustainability reports and in-house employee newsletters through a mobile experience that impacts business results. Keep your company
connected with employee communication tools delivered in a secure, internally distributed mobile app. Push HR info, training materials or company news that employee
actually read.
Expanding audiences worldwide
For most organizations, the flagship publication for communicating information about its activities is its annual report—one of their most downloaded publications. Through
the report, the organization displays its accountability to stakeholders, from governments to non-governmental organizations. Traditionally, organizations published their
report both in print and PDF to share information about the past year and future plans. Every year, more than thousands stakeholders worldwide download the PDF version.
As more people around the world adopt digital methods for consuming and sharing information, an opportunity presents to broaden its reach and engage more deeply with
stakeholders worldwide by developing an app version of the annual report. By publishing its annual report app for tablet devices and smart phones, drive engagement with
stakeholders, from senior business executives to younger, mobile-savvy analysts. Encourage active participation by those involved with international trade by disseminating
the latest information about your organization in an app format that would be easily available on tablets. With a large readership, a detailed annual report represents best
opportunity to deepen engagement with our stakeholders.
Digital publishing for the future
For recommendations about digital publishing options, we remain at your complete disposal. After evaluating the options based on your organization’s goals, we can rec-
ommend a best matching and viable solution.
We will work with you to understand your organizational goals.
Flexibility, speed of publishing, and support for rich interactivity, coupled with a design-based solution accounts for more affordability as it doesn’t require costly custom
development.”
Continuously improving
Our agency can work quickly and meet deadlines by leveraging print layouts created in Adobe InDesign CC, or PDF. An annual report app included a wealth of interactivity,
as well as photo galleries and links to videos and audio files. The variety of content enables stakeholders to more deeply engage with the your mission and initiatives.
For subsequent app, we work together to further optimize the user experience. Metrics from past years—such as overall downloads, downloads by country, engagement,
and time spent with specific areas and content pieces within the app—drove a variety of enhancements including creating an in-app survey to build audience profiles,
improving navigational guidance, incorporating easier scrolling, and adding a more feature-rich menu. Include the full text of the print and PDF annual report, plus videos,
photo galleries, audio, and other features. Include enhanced charts, and interactive maps that help audiences gain a better grasp of the your activities.
Increasing popularity
Promote your annual report app through email marketing, social networks, and other channels, and experienced a steady flow of downloads in the first few months of
availability. The organization can announce the new apps to potential readers by email, have a download link on your website and through social media campaigns.
Through the exercise of building an app, learn more about fostering closer, more continuous relationships with your global stakeholders. As the audiences are rapidly chang-
ing and increasingly expect two-way exchanges through experiences like social media and interactive apps.
ANNUAL REPORT APPS
ENGAGEMENT
GLOBAL
EXPANSION
COMPELLING
EXPERIENCES MORE APPS
Engage stakeholders and expand
reach with app version of annual
report.
Extend global reach and increase
user satisfaction
Bring organization to life with im-
mersive interactivity, including video
and interactive maps
Review scope for further apps to
keep audiences engaged with
organization
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COMMUNICATION APPS
Create digital in-house employee communication systems, news-letters or mailers. Keep your company connected with employee communication tools delivered in a secure,
internally distributed mobile app. Push HR info, training materials or company news that employee actually read.
Instead of waiting for employees to log on to the intranet from office or lap-tops, send a regular report directly to their phones and hand-held devices. You can even create
personalized content by defining filters, like department, position, region etc. Make use of messages & Push notifications to send real-time updates for urgent news and
big deals.
Improve employee onboarding process by creating a training app complete with everything employees need to get up to speed quickly, navigate the company, and succeed
in their jobs. Make training materials more engaging with interactive, mobile-based content. Empower your employees to educate themselves anywhere with on-the-go,
portable training. Reach employees in new and interactive ways through newsletters and magazines that keep them up to date and engaged on market trends, company
initiatives, and the firm’s vision. Convert printed training materials, employee magazines, newsletters, and more into timely digital content — available on the devices
your employees use every day.
Overhaul communication program with a privately distributed mobile newsletter. Where traditional paper gets lost or tossed, members will now have easy access to all the
latest news and an archive of past info.
Step up your training with engaging mobile-native materials you can create and distribute for a fraction of the cost of print. Even better, training apps can include feedback,
quizzes and an ongoing channel for communication. Plus, analytics will let you see who has opened and used the content any time.
Engage stakeholders and expand
reach with app version of annual
report.
ENGAGEMENT TRAINING
COMPELLING
EXPERIENCES NEWS-LETTERS
Training, induction, compliance
and conduct guideline app for new
joiness and experiences employee
Bring organization to life with im-
mersive interactivity, including video
and interactive maps
In-house mobile newsletters can be
updated real-time, providing high
level of emplyee engagement.
Market
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EVENTS, WORKSHOPS & MEETING APPS
Event apps that drive customer engagement
Create highly intuitive and interactive custom branded apps for meetings and gatherings of over 10 – 10000 attendees, that engage users with in-person experience,
captures valuable feedback and provides for in-depth analysis of end-user behavior.
Enterprise digital apps can be customized to provide white label experience you would expect to promote your events as per brand standards and still make it a success, in
a time and cost effective manner.
The real-time updates, push notifications, and set of over dozens of interactive features like social sharing, RSS Feeds, slideshows, web content, audio-video streaming,
hyperlinks and buttons, scrollable content, quiz and gaming enrichments, 360 panoramas, nested overlays and complex interactive features provides for highly customized
and engaging user experience.
Create up-to-date schedules, locations with support for Google maps, speaker profiles, presentations, and exhibitor details. Real-time dynamic feeds help you tap targeted
audience with latest news, happenings, event info and interactions.
Empower attendees to socialize, network and meet like-minded people, share content including feed-back, comments, bookmarks, photos, notes and much more. Integrate
the in-app experience with social networking platform for your events page. An analytics lets your study and understand attendee behavior, and devise better strategies for
subsequent events. Add exhibitor details, floor maps, meeting agenda and more. Conduct on the fly polls, quiz, surveys, Q&A, and share results instantly.
ENGAGEMENT ANALYTICS
SOCIAL
SHARING
UPDATES
Gain in-depth insights as to how
the attendees engaged with the
polls, content and event.
Fully engaged attendees with
event, presentations, polls and
each other
Allow attendees to share event de-
tails, speaker profiles, agenda and
content on social media
Keep Attendees up to date with
push notifications, speaker bios,
integrated social media & content
updates.
Market
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20. SALES ENABLEMENT APPS
Drive sales and measure the impact on your business. -Gain absolute freedom over campaign management and optimization: defin your own pace and rates,
instantly introduce changes by making data-driven optimization decisions. Equip sales representatives with access to your latest presentations, price lists, product
information, and proposals.
Quickly create, update, and distribute engaging sales tools that help teams close deals faster. Built-in analytics measure the app’s impact on your business and
helps formulate data driven strategies. Communicate brand philosophy, vision, and unique product features.
Digital Brochures - Showcase your products and services through custom branded white label apps across channels and devices. Create intimate, interactive and
engaging digital brochures and product guides to drive sales.
Look and feel of a visually pleasing well designed layouts and interactive features, with seamless reflow of text, accounts for increased dwell times, lasting interest
and engaging user experience.
Add value to your digital brochures by powering them with user feedback and suggestion forms, in-app on-click purchasing, and social sharing.
In-App buttons, hyperlinks and web overlays boost link-bait strategies, drive traffic to your websites and improve search engine optimization. It acts as a vehicle
that prompts user traffic to web pages, web offers, online shopping carts, and ultimately more conversions and higher search rankings.
From M-commerce to E-Brochures, mobile devices are the best digital showcase your products could have. Stunning video galleries and behind-the scenes stories
make you feel like you’re behind the wheel.
Provide users access to brand content, materials, ads and campaign offers which are housed on other sites such as Google Maps, Foursquare, Twitter, Tumblr,
Pinterest, Facebook and Flickr from digital brochures.
Destination Apps, Travel Guides & Exhibits - Since the market of travel, tourism keep evolving rapidly, the information, schemas, and travel packages keep chang-
ing from time to time. This result in all these print collateral becoming obsolete and redundant. There’s a need to have a tool in place, that updates in real-time,
is time and cost effective to create. A lot of printed material like brochures, guides, maps and associated expenses could be done away with for good, thanks to
destination applications.
Apart for replacing the traditional printed matter, they help the visitors thoroughly explore a destination using features like 360 degree panoramas, slideshows,
audio-videos, image sequences, image panning, pan and zoom, g-maps, etc., providing useful info, help to navigate and share their experiences via social media.
Such apps are also an additional channel for promoting and monetizing a destination. Destination apps have a huge market scope. From Hotels to famous resorts,
parks, museums, galleries, you name it, and you’ll find an interesting case for adding value by providing your guests and visitors and virtual and digital guide.
In the destination mobile app market evolves rapidly, we offer customization and branding, flexibility of the approach and dozens of interactive features, social
sharing and data driven analytic study of end user behavior.
Catalogs & eCommerce Apps - Catalogs and eCommerce Apps, when designed in Adobe InDesign, and digitalized by one of the many digital publishing suites we
use, bring your apps to life. A well designed and crafted layout not only looks visually pleasing and eye-catching, but also what appeals to end users are the end-
less scope of digitalization and in-depth product info and insights available, accounts for high dwell and app consumption periods.
Flow text seamless across pages, have products lay-out just like a print magazine, or a digital slideshow in form a filmstrip, product thumbnails that expand on
taps, change colors of your products by tapping a color swatch, rotate your products 360 to view them from any angle, pinch & zoom to views products at any
zoom specification, tap on products to have more detailed info and specifications of each products, and check-out products on the fly by a simple tap of finger to
launch your website in an in-app browser. Let customers browse and shop from full collection of your products on a native white label app. Best of all, every single
pair is “clickable and shippable.”
Sales content - Differentiate your sales experience with interactive presentations, playbooks, coaching tools, and training content. Employ videos, slideshows,
and more to showcase the marketing tools and programs you provide. Create consistency around sales presentations by building a tablet app that shows market
statistics, technical specs and addresses customer pain points.
Measure your results - Connect to leading CRM platforms, such as Salesforce, and has built-in analytics, so you can correlate what’s being viewed with sales. Make
your numbers shine by delivering your sales reports inside in your Apps. Create high-quality charts and graphs & deliver timely information directly to those who
need it.
Engage prospective customers with
surveys, polls, feed-back forms, and
eCommerce Apps
ENGAGEMENT ANALYTICS
SOCIAL
SHARING
SALES LEAVE
BEHINDS
Built-in data driven Analytics, mea-
surement & insights on content
consumption
Share articles with friends via
Facebook, Twitter, Instagram,
WhatsApp, SMS, eMails
Ability to “leave-behind” content
and sales collateral for client perus-
al that can be updated on the fly
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ACADEMIC APPS
Captivate your campus community by turning printed pieces like recruitment brochures, game-day programs, and alumni magazines into engaging, immersive content.
Provide on the fly news to your students, teachers, alumni, community and fans. Create custom branded apps, deliver interactive, engaging experiences anytime, anywhere
and improve brand awareness.
Delivers scores, home-work assignments, projects, announcements and news to students on their smart-phones. Add rich media to admissions materials and personal mes-
saging to specific segments of your campus audience.
Athletics - Connect students and alumni to your school’s sports teams by designing and distributing team programs or athletic guides to mobile devices. Include game photos,
highlight videos and player stats, as well as real-time updates during the games.
Admissions - By conveying information with rich, interactive content packaged in compelling digital apps, improve the way you communicate with students, faculty, alumni,
donors, and fellow researchers.
Create a connection with prospective students on the mobile devices they already use by putting admissions materials in your college Apps. Add maps, contact forms and
even current campus news to make students feel like part of the campus no matter where they are.
Student Portfolios - Want to really make an impression in that job interview? Send your prospective employer your own personal app showcasing a portfolio of your work.
Whether its photos, journalism, digital design or even Web sites, an app is an inexpensive way to stand out from the crowd.
Provide course, faculty, alumini,
admission and campus information
to interested students.
DIGITAL
PROSPECTUS ANALYTICS
SOCIAL
SHARING INTERACTIVITY
See how students from different
geographies and backgrounds are
engaging with Apps
Allow students and alumini to share
info about favorite courses and
events with their friends.
Highly rich and interactive Apps
catch end user attention, increase
dwell times.
Market
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WHY NOW:
WHY DIGITAL PUBLISHING
WHY OUT-SOURCE TO DMF
»» Digital India, Go Green campaigns
»» Decline of print and growth of hand-held devices.
»» Multiple print publishers competing over limited advertizers budget globally.
»» Interactive, intutive & engaging user experience in digital magazines.
»» Social media integration, bookmarking, click statisticks, support for landing pages, analytics etc.
»» Global reach via App stores.
»» Conent/ news updates in realtime, RSS support.
»» Rapidly evoloving hand-held technology and market.
»» Tech-savy young generation engages more with updated interactive content.
»» Exclusive reselling tie-ups with Adobe, Mag+, Twixel
»» Only Adobe DPS certified expert in India, not on Adobe’s payrolls.
»» Senior most team of SME’s from digital publishing domain in India.
»» Simple revenue-sharing model with publishers, no license fee.
»» Higher resource cost for coders, cost efficiency model.
»» Lack of domain expertise, skills and competition in India.
»» First mover advantage
Why
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END TO END DIGITAL PUBLISHING SERVICES
DIGITAL FACTORY
IRINE
Summary
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