Have you been considering a Quote-to-Cash project but aren’t sure what benefits you will receive? Are you using a quoting, contract or e-commerce tool and want to benchmark your ROI against other companies? Over 150 Executives were surveyed on the Impact of Apttus Quote-to-Cash within their organization. The Quote-to-Cash success metrics documented here represent the average percent improvements these executives reported achieving from their Quote-to-Cash business transformation efforts.

1. QUOTE-TO-CASH
IMPACT STUDY
2016

2. Quote-to-Cash connects a customer’s
intent to buy with a company’s
realization of revenue, and encompasses
the entire sales, contract, and customer
relationship lifecycles.
Because Quote-to-Cash is at the heart of
every company’s ability to drive revenue
and manage risk, it is arguably the most
important process for businesses to
master.

3. In June 2016, Apttus surveyed over 150 executives
driving Quote-to-Cash business transformation
projects in their organizations.
These organizations spanned the globe and
represented a variety of industries including
communications, biotech, manufacturing,
healthcare, electronics, utilities, consulting, high
technology, retail, semiconductors, business
services, transportation, and insurance.
Respondents were in a variety of roles including
IT, operations, legal, and sales.
The Quote-to-Cash success metrics documented
here represent the average percent improvements
these executives reported achieving from their
Quote-to-Cash business transformation efforts.

4. +28%
Quote
Quality
Sales
+7%
Average Percentage Improvements Reported by Apttus Customers
Apttus Configure Price Quote (CPQ) Increases Sales Revenues
+26%
Faster
QTC
Cycle
+23%
Faster
Time to
Quote
+21%
Reduced
Rogue
Discounting
+11%
Deal
Closure
Quote
Volume
+8%
Deal Size
+6%
Win Rate+11%
Source: Apttus Quote-to-Cash Impact Study conducted June 2016 by an independent third-party, Satmetrix on 150+ Apttus customers randomly selected.
Response sizes per question vary.

5. +41%
Faster
Contract
Processing
Average Percentage Improvements Reported by Apttus Customers
+37%
Increase in
Compliance
+32%
Faster
Audit
Reports
+31%
Contract
Accuracy
+25%
Contract
Processing
Volume
+19%
Contracts
Auto-
Renewed
+10%
Improvement
in Supplier/
Vendor
Relationship
Mgt.
+6%
Reduction in
Amendments
After
Signature
Apttus Contract Lifecycle Management
Accelerates Deals and Eliminates Risks
Source: Apttus Quote-to-Cash Impact Study conducted June 2016 by an independent third-party, Satmetrix on 150+ Apttus customers randomly selected.
Response sizes per question vary.

6. 37%Faster
Time to
Approve
a Deal
Apttus Intelligent Workflow Approvals Accelerates Deals
42%Increase
in Deal
Flow
Visibility
Average Percentage Improvements Reported by Apttus Customers
Source: Apttus Quote-to-Cash Impact Study conducted June 2016 by an independent third-party, Satmetrix on 150+ Apttus
customers randomly selected. Response sizes per question vary.

7. +108%
Faster Time
to Complete
Excel-Based Tasks
Average Percentage Improvements Reported by Apttus Customers
+49%
Faster Time
to Export,
Manipulate,
and import
Salesforce Data
+24%
Faster Time
to Transfer
Data Between
Salesforce Orgs
Salesforce
Adoption
+18%
Apttus X-Author Increases Salesforce Adoption
Source: Apttus Quote-to-Cash Impact Study conducted June 2016 by an independent third-party, Satmetrix on 150+ Apttus customers
randomly selected. Response sizes per question vary.

8. Why Partner with Apttus for
Quote-to-Cash Business
Transformation

9. “Apttus is a leader in Quote-to-Cash
solutions and our research shows
these solutions produce 4.2 times
more ROI than core CRM apps.”
Rebecca Wettemann, Vice President of Nucleus Research
9

10. “Apttus solutions accelerate time to close. Their apps have a direct impact on sales, and, in
particular, on deal momentum. Their CPQ tools, for example, enable an organization to
configure the right products, even complicated product bundles, at the right price in a fraction of
the time traditionally needed. This has impact on a company’s ability to bid and win time-
sensitive business but also its ability to keep deal momentum going.
Apttus solutions include machine learning to analyze for example, all successful quotes and
provide prescriptive and dynamic recommendations to drive desired business outcomes
across any sales channel. They have built-in intelligent Guided Selling making it easy for
sales reps to act on these dynamic recommendations to always stay within the product and
pricing parameters defined by the business. Apttus contract management tools accelerate the
negotiation process while increasing transparency. At Nucleus we recommend prioritizing
projects like these as they produce the greatest potential return.”
Rebecca Wettemann, Vice President of Nucleus Research

11. Over 500 Global Organizations Trust Apttus for Their Quote-to-Cash

12. Customers Agree
Apttus is a Leader
in Quote-to-Cash
Agree Apttus is a leader in
92%
* Strongly or Somewhat Agree

13. Customers Agree
Apttus is a Trusted
Business Advisor
Agree Apttus is a Trusted
Business Advisor
83%
* Strongly or Somewhat Agree

14. Customers Agree
Apttus Innovates
Agree Apttus Provides
Innovative Solutions
88%
* Strongly or Somewhat Agree

15. Customers Agree
Apttus is Committed
to Customer Success
Agree Apttus is Committed
to Customer Success
84%
* Strongly or Somewhat Agree

16. Apttus Customers are Extremely Loyal
47%Have Already
Recommended Apttus
99%Plan to Extend their Usage
of Apttus or Keep it as is

17. Let’s Discuss How to Achieve
These Results for Your Organization

18. • Assess Your Organization’s Quote-to-Cash
Maturity
• Provide In-depth Business Diagnostics
• Identify Key Business Value Drivers
• Build Business Case for Change
• Provide Prioritized Recommendations
• Develop a Roadmap for Long-term Success
• Share Industry Best Practices
APTTUSAPTTUS Confidential
Quote To Cash Maturity Matrix
QTC Vision & Strategy Business Alignment Performance Management
Solution Design & Offering
(CPQ)
Contract Management
(CLM)
Order Management
(Fulfillment / Billing)
Performance, Scalability,
& Reliability
Platform Capabilities &
Ecosystem
Organization, Roles and
Responsibilities
Change ManagementWorkforce Effectiveness
Security & Accessibility
Omni-Channel
(eCommerce)
Incentives
(Promotions, Rebates,
Compensation)
Intelligence
(Machine Learning,
Dynamic CPQ, & QTC
Intelligence)
Strategy
People
Process:
Quote-To-Cash
Technology
Quote-to-Cash Maturity Assessment
Quote-to-Cash Capability Maturity Score
Awareness Developing Competitive Leading
Strategy 1. QTC vision & strategy
2. Business alignment
3. Performance management
People 4. Organization, Roles and Responsibilities
5. Workforce Effectiveness
6. Change management
Core Quote-to-
Cash Processes
7. Solution Design & Offering (CPQ)
8. Contract Management (CLM)
9. Order To Cash (OM / Billing)
Extended Quote-
to-Cash Processes
10. eCommerce
11. Compensation
12. Machine Learning (QTC Intelligence)
Technology 13. Performance analysis & reporting
14. Core IT systems (CRM, ERP, etc.)
15. Knowledge Sharing
Current Capability Desired Capability
Minimal Gap (< 0.5) vs.
Desired Capability
Moderate Gap (< 0.5 -1)
vs. Desired Capability
Significant Gap (< = 1)
vs. Desired Capability
Customer Strategy & Value Consulting Teams Help You Unlock Value

19. • Already created just waiting on files from daniel
community
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20. ABOUT APTTUS
Apttus, the category-defining Quote-to-Cash software company, drives the vital business
process between the buyer’s interest in a purchase and the realization of revenue. Utilizing a
patented combination of SaaS-based applications, the Apttus Intelligent CloudTM maximizes
the entire revenue operation by driving behavior and providing prescriptive data to company
decision-makers. Apttus offers enhanced Configure Price Quote (CPQ), E-Commerce,
Contract Management, Renewals and Revenue Management solutions on the world’s most
trusted cloud platforms, including Salesforce and Microsoft Azure. Apttus is based in San
Mateo, California, with additional offices located across the globe. For more information visit:
apttus.com.