32. Apsalar is the leading mobile app marketing measurement and
optimization company that helps app marketers drive maximum
return from all their marketing investments. With Apsalar
attribution and audiences, app marketers can optimize their media
allocation and empower their partners and platforms to deliver
customized communications, for better results at every step in the
customer journey.
With Apsalar, mobile-first companies get the data, information and
insights they need to drive maximum ROI. Apsalar offers powerful
and proven solutions that help companies capitalize on many of
their biggest app growth opportunities.
App Media
Attribution and
Optimization
App Audiences
for
Remarketing
App CRM and
Prospecting
Audiences
ABOUT APSALAR
Jim Nichols is VP of Marketing for Apsalar. Jim
has 20+ years experience in over 80 different
categories, including developing successful
positioning and go-to-market plans for more
than 40 adtech and martech companies.
He joined Apsalar after several years as VP
of Marketing for Conversant, where he led
various efforts in the successful rebrand
of the company from ValueClick, Inc. The
rebrand and associated industry attention for
the company contributed to the $2.3B sale
of Conversant to Alliance Data in December,
2014. He is a prolific writer for digital trades
on brand marketing, mobile, video, data,
and custom-er profiling. Publications include
iMedia Connection, Inside Radio, VentureBeat,
ad:tech, ShellyPalmer.com, Jack Myers, and
many consumer publications. He holds a
B.A. in U.S. History from the Uni-versity of
Pennsylvania and an MBA in Marketing from
the University of Chicago.
GET MORE GREAT IDEAS AND INSIGHTS
ABOUT APP MARKETING BY VISITING
www.apsalar.com/resources
ABOUT THE AUTHOR
FOR MORE INFORMATION ABOUT
THE APSALAR MOBILE ROI PLATFORM,
contact us at
info@apsalar.com or visit our website at
https://Apsalar.com