Everyone's familiar with the simple concept of a buying funnel. But unfortunately, not everyone's funnel is shaped like it should be. Especially in the mcommerce app business. Apsalar has analyzed dozens of leading apps to uncover the key bottlenecks that stand between an install and a purchase. Which of the buying funnels is most like your business? Is it: The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage The "Python Funnel" - you've found a responsive core audience, but haven't expanded beyond that For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.