Learn more about Aprimo Marketing Productivity. Recorded webinar available here: http://bit.ly/2zP1cgX

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Aprimo
Marketing Productivity
Anjali Yakkundi, Product Marketing Director
October 24, 2017

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Marketers are expected to more with less
Today’s marketer
must keep up with
rising customer
expectations.

3. 33
Content
Resource Capacity
ChannelComplexity
Marketers must do more, with less
Customer
touchpoints
The Marketing
Operational
Gap

4. 44
Resource Capacity
The Marketing Operations Gap
Orchestration
Teams
Work
Compliance
Content
ChannelComplexity
Customer
touchpoints

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Old methods
don’t cut
it anymore
Rogue
Offices
Inconsistent
branding
Outdated
content
Endless
meetings and
emails
Ad hoc
work
No control
in the
process
Limited
visibility
Limited
global view

6. 66
Corporate
Situation Analysis
Corporate
Objectives
Marketing
Objectives
Marketing
Budget
Marketing
Strategies
& Tactics
Marketing
Offers
Marketing
Campaigns
Marketing
Reporting
Firm move from typical marketing planning …

7. 77
Marketing
Hub
Marketing
Hub
Corporate
Situation
Analysis
Corporate
Objectives
Marketing
Objectives
Marketing
Budget
Marketing
Strategies &
Tactics
Marketing
Offers
Marketing
Campaigns
…to AGILE marketing

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Aprimo Marketing Productivity
helps marketers simplify
collaboration with intelligent
marketing work management.

9. 99
Marketing work is
managed via email,
phone, and meetings
Work
requests
Ability to
manage tasks
and request
work via intake
forms
The Marketing Work Management Journey
Manage and
maintain
budgets, work,
and assets in a
single hub.
Ad hoc
work
Smart
Operations
Hub
Add structureand
manage collaboration for
marketing work
Collaboration

10. 1010
Agile workboards
Work
requests
Task
management,
omnichannel
marketing
activities,and
brief requests.
Aprimo can scale up as your needs increase
Aprimo Plan and
Spend,
Marketing
Productivity, and
DAM
Ad hoc
work
Smart
Operations
Hub
Marketing workflows and
scheduling, brand and
regulatory compliance,
and resource planning
Collaboration

11. 1111
APRIMO MP: Overview
A scalable, enterprise-class marketing work
management solution proven across the globe
by Fortune 500 firms.
Key Capabilities
1. Manage agile marketing activity
2. Marketing collaboration
3. Resource planning
4. Marketing analytics
5. Content library

12. 1212
1. Manage agile marketing activity
Prioritization
Omnichannel view
Single source of truth for marketing
activities
Work requests
Compliance
APRIMO MP: Key capabilities

13. 1313
2. Marketing collaboration
Creative ideation
Task prioritization
Marketing calendars
Content mark-up
Reviews and annotations
APRIMO MP: Key capabilities

14. 1414
3. Resource planning
Resource allocation
Agency management
Resource prioritization
Resource schedule management
APRIMO MP: Key capabilities

15. 1515
4. Marketing analytics
Operational analytics
Marketing activity analytics
Performance analytics
APRIMO MP: Key capabilities

16. 1616
5. Content library
Single source of truth
Brand management
Content enrichment
Content expiration
APRIMO MP: Key capabilities

17. 1717
Aprimo’s
Work
Paradigm
Ideation Distribution
Assets
Plans &
Budgets
Activities
Projects
MLRs, Validated
Workflows, FDS, &
Tasks
ID#, Versions,
Product Information.
Reference links,
Rights Management
Data
Analytics, Compliance &
Audit Trail
Marketing
Orchestration
System

18. 1818
Smarter Operations
With Aprimo Marketing
Productivity• Agencies
• Internal marketing teams
• Capacity management
• Scheduling for capacity
and PTO
• Regulations
• Branding guidelines
• Consistent
experiences
• GDPR and privacy
concerns
• Ideation
• Work requests
• Collaboration
• Workflows
• Annotate and review
• Scheduling
Teams
Work
Compliance
Orchestration

19. 1919
The advantages of
Aprimo Marketing
Productivity :
• Proven scalability across global
organizations
• Manage agile and structured
processes in a single place
• Manage resources in a single
place
• A single omnichannel view into all
marketing activities
• Best-of-breed DAM and marketing
budgeting capabilities
• Intelligent workflows eliminate manual
processes
• Increased time-to-market with more
effectiveresource management and
scheduling
• Open architecture& APIs to integrate
into your existing ecosystem
• Unlimited scaling – users, assets,
storage, performance
• Expert consulting, services,and support
backed by Aprimo

20. 2020
Higher
ROI
Agency
visibility
Right content
delivered
Streamlined
processes
Efficiency
Speed
to market
Brand
protection
Increased
productivity
Faster
approvals
Accuracy

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1. Seamlessly integrated in the cloud.
2. Streamlineduser experiences.
3. Manage all marketing activity in a
singleplace, including assets,
calendars, activities,& performance.
4. Support campaign- and content-
centric workflows.
5. Approvals and annotations within the
DAM interface.
Getting Started With Aprimo Marketing Productivity and
Digital Asset Management

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