2. Terminology
Circulation
– A newspaper's circulation is the number of copies it distributes on an average
day.
Hits
– A hit is a request for one file from a web server. For example, if you request
(i.e. visit) a single web page which contains only text, the web server will send
you that page as a file. This process is called a hit.
Box Office Figures
-box office is a place where tickets are sold to the public for admission to
an event. Box office figures are the amount of people who buy tickets
Ratings
– How something had been rated (4/5, 5 stars, 95% etc)
Sales
– How many products have been sold
3. Primary Research
• Definition
Research you do yourself
Where the audience and the researcher are in direct contact
• Advantages
It helps you understand what you are looking at if you research it yourself
• Disadvantages
May not always find true or the answers you are looking for
• Examples
Questionnaires/Surveys
Interviews
Focus Groups
Vox Pops
Product Analysis
4. Secondary Research
• Definition
Studying previously undertaken research
Using existing research in your own work
• Advantages
You can see what others have written
• Disadvantages
Not everyone’s view is what you believe
• Examples
Internet research
Library research
Archive research
5. Qualitative Research
• Definition
Research that goes more in depth- finding out opinions/beliefs/reasoning
Presented as full text or discussions
Makes the person have to reflect and expand on their answer
• Advantages
You find out more to back up your research
• Disadvantages
May not have what you’re looking for
• Example
Qualitative research is conducted with open questions
An open question requires the interviewee to expand
on their answer in more than a few words
6. Quantitative Research
• Definition
Expressed or expressible as a quantity
Research that you can quantify/measure and put into
percentages, fractions and numbers
• Advantages
To the point
• Disadvantages
Limited
• Example
Quantitative research is conducted with closed questions
A closed question is when you ask a question which requires a short, often
one word answer.
7. Audience Research
• Definition
Finding out about who consumes a product
• Advantages
We can see different peoples products and views
• Disadvantages
Not everyone has the same view and the charts could be calculated wrong or not
specifically to the point.
• Example
Show different endings to a certain film and ask the audience
to decide which one they prefer
8. Market Research
• Definition
Finding out about the market place where a product is sold
• Advantages
You get the view of the person first hand
• Disadvantages
They may not give you the answers you are after.
• Example
Stopping people on the street to
Ask their opinion on a certain
Product or Topic.
9. Production Research
• Definition
Finding out about the market place where a product is sold
• Advantages
You can see exactly what the market place is like and how it works
• Disadvantages
May not be true
• Example
• Looking online at existing websites
10. Terminology
Objective
– Research that is not influenced by personal feelings or
opinions
Subjective
– Research that has been influenced by personal feelings or
opinions
Valid
– Whether the research proposed is able to answer the
intended outcome/question
Reliable
– Research that produces accurate and consistent results
11. Harvard Referencing
1. Hogan, P. J. (2003) Peter Pan
2. Barrie, J.M. (1924) Peter Pan (Peter Pan and Wendy) Harper
Design
3. Wikipedia. (2016) Peter Pan
[https://en.wikipedia.org/wiki/Peter_Pan]
4. Lurie, A. (2012) Who Is Peter Pan?
[http://www.nybooks.com/articles/2012/04/05/who-is-
peter-pan/]
