April Tonchuk is exploring her personal brand as a Digital Marketing student at Full Sail University. She has 10 years of experience at Full Sail and is currently pursuing a bachelor's degree in Digital Marketing. Her goals are to land an entry-level marketing job at Full Sail upon graduation and eventually start her own creative marketing company. She is building her skills in areas like CRM software, WordPress, and project management.

1. PERSONAL BRAND EXPLORATION
April Tonchuk
Project & Portfolio I: Week 3
June 21,2020

2. As an Orlando native, April has had the chance to
see Full Sail’s growth and contributions to its
community. For 10 years she has been making
dreams become a reality as part of the Full Sail
team, and as a Project Manager she has had the
opportunity to invest and be an example of the
Full Sail creative culture. April excitedly chose to
enroll in the Digital Marketing program at Full Sail
University where she’s determined to expand her
knowledge base and develop key digital
marketing skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Marketing Assistant
•Search Marketing Strategist
•Market Research Analyst
Creator Archetype - fostering new
ideas and marketing structures by
thinking differently then the
standard norms. With the use of
innovative research and teamwork,
the goal is to highlight trends and
inspire students to be expressive and
follow their higher education goals.
Digital Marketing for Higher Education Organizations

4. • DEMOGRAPHICS: 2855 alumni
work at Full Sail University, 256
alumni work in Marketing, 95 have
Marketing degrees, 54 skilled in
Digital Marketing, 75% are Female
• PSYCHOGRAPHICS: Enjoy
storytelling and creative writing,
have experience in social media
marketing, have leadership
experience
• IDEAL AUDIENCE MEMBERS:
Dennine Gressel, Director of
Marketing Communications (FSU),
Terry Howard, Director of Internet
Marketing (FSU), Sari Kitelyn,
Director of Project Development
Recruiters & Hiring Managers at Full Sail University
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
•Land an entry-level marketing position at Full Sail
University.
‣Connect with 50 Full Sail team members on
LinkedIn by December 31, 2020.
Mid Term: (2025)
•Lead a creative digital marketing campaign aimed at
expanding Full Sail’s brand and attendance with
creative content.
‣Expand year-over-year Full Sail matriculation
and leads by 20% December 31, 2025.
Long Term: (2040)
•Establish a Digital Marketing Creative Company that
helps small businesses with creative content and
marketing strategies.
‣Maintain a successful personal brand, with
cross-functional experience and become CEO of
my own company by December 21, 2040.

6. Adobe Creative Suite 30%
CRM Software 65%
WordPress CMS 60%
Project Management 70%
Reporting and Analysis 87%
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
CRM Software 65%
SOFTHARDSOFTHARD
Problem Solving 80%
Professional Writing 40%

7. I help teams organize and report data to
increase prospect growth by creatively
analyzing trends within the CRM systems.
PROMISE

8. CREDENTIALS
Work Experience:
•10 years in Financial Aid Post Enrollment
at Full Sail University
•2 years in Project Management for Post
Enrollment
Education:
•Navigator Program, Full Sail Leadership
Academy
•Digital Marketing, B.S., Full Sail University (Exp. 2022)
Awards:
•Embodying a Spirit of Innovation - FA
Dream Awards, 2018
•Course Directors Award in Storytelling,
2020

9. COMPETITION
Candice Long
Industry Experience:
• Less than 1 year as Marketing
Specialist
Education:
• Digital Marketing, B.S. at Full Sail University, 2019
Leadership Experience:
• Does not explore much leadership experience
• Fairly new in Marketing role
Skills and Proficiencies:
• Social Media
• Public Relations
• Strategic Planning
• SEO
• Google Analytics
April Tonchuk
Overall Online Presence:
• 57 connections, banner image customized, amateur
headshot, lack of details for experience, 3 articles
published, URL not yet customized,
• Grade: Good, 50 out of 100
Industry Experience:
• 2 years in Project Management for Post
Enrollment
Education:
• Current student enrolled in Digital Marketing, B.S. at Full
Sail University, 2022
Leadership Experience:
• 8 years of Leadership experience while at Full Sail
University
Skills and Proficiencies:
• CRM - Salesforce and CampusVue
• WordPress 5 Essential Training - LinkedIn Learning, June
2020
• Microsoft Excel
Overall Online Presence:
• 20 connections, banner image customized, semi
professional headshot, detailed summaries throughout
profile, no content or articles published, URL customized,
experience is updated, no recommendations
• Grade: Average, 60 out of 100

10. COMPETITION
Lizbeth Ortiz-Lopez
Industry Experience:
• 10 years of marketing experience at
Full Sail University
Education:
• Legal Assistant/Paralegal, A.A.S.
• Film, B.S.
• Entertainment Business, M.A.
Noteworthy Experience:
• Speaks three languages - English, Spanish and French
• Certificate of Property Law with edX
Skills and Proficiencies:
• Notary Public
• Real Estate Associate for the Florida Dept of Business
and Professional Regulation
April Tonchuk
Overall Online Presence:
• 180 connections, banner image not yet customized,
polished headshot, detailed profile summaries, eight
recommendations, volunteer work, URL is customized
• Grade: Great, 75 out of 100
Industry Experience:
• 2 years in Project Management for Post
Enrollment
Education:
• Current student enrolled in Digital Marketing, B.S. at Full
Sail University, 2022
Leadership Experience:
• 8 years of Leadership experience while at Full Sail
University
• Leadership Academy Graduate, Full Sail University
Skills and Proficiencies:
• CRM - Salesforce and CampusVue
• WordPress
• Microsoft Excel
Overall Online Presence:
• 20 connections, banner image customized, semi
professional headshot, detailed summaries throughout
profile, no content or articles published, URL customized,
experience is updated, no recommendations
• Grade: Average, 60 out of 100

11. BRAND POSITION
Promoting creativity and innovation daily
throughout Full Sail culture by asking the right
questions and believing in the impossible.
APRIL TONCHUK

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Join DMBS Academic Excellence Track, Apr. 2021
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• 2020 World Digital Marketing Conference
‣ November 17th - 19th | Virtual Online Conference
Digital Marketing
• Primary Content: est. professional blog on WordPress sharing
creative content, photography, videos, industry articles and
trends, representing my personal brand
• Primary Tools: FB, and Instagram - promote blog through
various platforms including videos; LinkedIn - network with
industry pros and publish monthly articles highlighting some of
the podcast stories
• Website: Full Sail digital portfolio site to showcase school work;
use WordPress blog to showcase digital marketing knowledge
and content

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 15 yrs
of experience in Full Sail; June 2021
Formal Education
• Complete Digital Marketing, B.S. by expected graduation
date in 2022
Technical Skills
• Content Marketing: Blogs - LinkedIn Learning, Jan. 2021
• SEO Foundations - LinkedIn Learning, Mar. 2021
• Creating Illustrator Infographics, LinkedIn Learning,
May 2021
Soft Skills
• Project Management for Creative Projects - LinkedIn
Learning, Feb. 2021
• Strategic Planning Foundations - LinkedIn Learning, Jun.
2021
• Business Writing Principles - LinkedIn Learning, Apr. 2021

14. April Tonchuk
You know how a majority of Internet users are
under the age of 24 and actively engaging in
media content? Well, what I do is produce creative
campaigns that connect with potential High School
graduates looking to attend a college with a creative and unique culture. In
fact, since becoming a Project Manager, I have tracked matriculations to
determine what timeframe is best to engage this cohort of students. Often
creative suggestions and analytics play a key role in reaching this subset of
prospective students and has proven to be extremely helpful for growth. .
“

15. REFERENCES
Long, P. (2020). Candice Long LinkedIn Profile. Retrieved June
19, 2020, from https://www.linkedin.com/in/candice-
long-6a7915148/
Lopez L. (2020). Lizbeth Ortiz-Lopez LinkedIn Profile. Retrieved
June 19, 2020, from https://www.linkedin.com/in/lizbethortiz/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10 -
Search Marketing Strategists. Retrieved June 19, 2020, from
https://www.onetonline.org/link/summary/15-1199.10
ONETOnLine.org. (2020). Summary Report for: 13-1161.00 -
Marketing Research Analysts and Marketing Specialists.
Retrieved June 19, 2020, from https://www.onetonline.org/link/
summary/13-1161.00
Full Sail University. (2020). FSU Company Page on LinkedIn.
Retrieved June 20, 2020, from https://www.linkedin.com/jobs/
view/marketing-assistant-at-full-sail-university-1895598880/
Full Sail University. (2020). Full Sail University School Page on
LinkedIn. Retrieved June 19, 2020, from https://
www.linkedin.com/school/full-sail-university/
American Marketing Association. (2020). 2019 Undergrad
Membership. Retrieved June 18, 2020, from https://
www.ama.org/ama-member-benefits/
DigiMarCon. (2020). Event Schedule. Retrieved June 20, 2020,
from https://digimarconworld.com/
IMBS Academic Excellence Program. (2020). Retrieved on June
20, 2020 from http://imexcellence.fsbizsite.com/