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LOCAL IRADOWITH IMPACT
MBC - Ontario’s Local Broadcast Company
Pembroke-Petawawa
O LL CA DIORAW I P CTITH M A
“Radio with IMPACT is providing YOU with
more daily touch points to reach
your consumers.”
radio
news website
social media
involvement
email blasts
Each day myFM creates
the most relevant local
content and distributes it across
many platforms.
How can we help you
reach more consumers?
MBC - Ontario’s Local Broadcast Company
O LL CA DIORAW I P CTITH M A MBC - Ontario’s Local Broadcast Company
104.9 myFM plays Today’s Soft Rock
but we’re more than a jukebox!
Here’s what o r isteners ay....u l s
Local News First.
Involved.
3-Day Weather.
Interactive.
“Our listeners are active and
interested in the local community,
and represent the largest consumer
buying demographic”.
myFM listeners:
• Have high disposable income
• Are media literate
• Are high volume consumers
W I P CTITH M A
O LL CA DIORA
AUDIENCEAUDIENCE
DATADATA
•
•
•
•
•
•
•
•
•
•
A
90% are
94
60/40 split. (Female/male)
18-65 years of age.
31% are married, or living with a partner.
48% are married/partner w/ children.
8% are single w/ children.
13% are single.
29% listen exclusively in the morning.
20% listen exclusively at work.
47% listen “all day”
% use facebook.
Our Research Shows...
Our research and data estimates that our
weekly audience to be between
28,000-32,000 listeners.
MYFM Listener Survey
104.9 CIMY-FM
October 2011
MBC - Ontario’s Local Broadcast Company
Pembroke
O LL CA DIORAW I P CTITH M A
“Complete Coverage of the
core Pembroke-Petawawa Trading
area and beyond”.
104.9 CIMY
613.735.6936
www.pembroketoday.ca
MBC - Ontario’s Local Broadcast Company
O LL CA DIORAW I P CTITH M A MBC - Ontario’s Local Broadcast Company
“Our Group of Stations are
positioned across Ontario.
We’d love to show you
the power of our
stations”.
ONTARIO
V E
CO ERAG
ONTARIO
V E
CO ERAG
National Sales
Target Broadcast Sales Inc.
T: 416.932.2202
E: info@targetbroadcast.com
Local Sales
Jeff Degraw
T: 519.246.6936
E: jeff.degraw@myfmradio.ca
Orangeville
Alliston
Gananoque
St. Thomas
Port Elgin

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pembrokemediakit

  • 1. RinLOALCnsumers.Dail.eachgCoy LOCAL IRADOWITH IMPACT MBC - Ontario’s Local Broadcast Company Pembroke-Petawawa
  • 2. O LL CA DIORAW I P CTITH M A “Radio with IMPACT is providing YOU with more daily touch points to reach your consumers.” radio news website social media involvement email blasts Each day myFM creates the most relevant local content and distributes it across many platforms. How can we help you reach more consumers? MBC - Ontario’s Local Broadcast Company
  • 3. O LL CA DIORAW I P CTITH M A MBC - Ontario’s Local Broadcast Company 104.9 myFM plays Today’s Soft Rock but we’re more than a jukebox! Here’s what o r isteners ay....u l s Local News First. Involved. 3-Day Weather. Interactive.
  • 4. “Our listeners are active and interested in the local community, and represent the largest consumer buying demographic”. myFM listeners: • Have high disposable income • Are media literate • Are high volume consumers W I P CTITH M A O LL CA DIORA AUDIENCEAUDIENCE DATADATA • • • • • • • • • • A 90% are 94 60/40 split. (Female/male) 18-65 years of age. 31% are married, or living with a partner. 48% are married/partner w/ children. 8% are single w/ children. 13% are single. 29% listen exclusively in the morning. 20% listen exclusively at work. 47% listen “all day” % use facebook. Our Research Shows... Our research and data estimates that our weekly audience to be between 28,000-32,000 listeners. MYFM Listener Survey 104.9 CIMY-FM October 2011 MBC - Ontario’s Local Broadcast Company
  • 5. Pembroke O LL CA DIORAW I P CTITH M A “Complete Coverage of the core Pembroke-Petawawa Trading area and beyond”. 104.9 CIMY 613.735.6936 www.pembroketoday.ca MBC - Ontario’s Local Broadcast Company
  • 6. O LL CA DIORAW I P CTITH M A MBC - Ontario’s Local Broadcast Company “Our Group of Stations are positioned across Ontario. We’d love to show you the power of our stations”. ONTARIO V E CO ERAG ONTARIO V E CO ERAG National Sales Target Broadcast Sales Inc. T: 416.932.2202 E: info@targetbroadcast.com Local Sales Jeff Degraw T: 519.246.6936 E: jeff.degraw@myfmradio.ca Orangeville Alliston Gananoque St. Thomas Port Elgin