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20150409 kbc xplore

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What is iBeacon in iOS?
What is iBeacon in iOS?
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20150409 kbc xplore

  1. 1. The story of KBC-Xplore By Joris Bijdekerke | Concept Manager Access | joris.bijdekerke@kbc.be And our experiences with Beacon technology
  2. 2. In order to provide a unique customer experience across multiple channels … … one will need to close the ever-increasing gap Bridging the gap between human and digital experiences
  3. 3. 3 Z 50 to 70m: far >70m: unknown0.5m: immediate 10m: near Interact with your smart devices when you come near I see you, hello! Here I am Micro GPS (from centimeters up to 70m) via Bluetooth Low Energy Provide personalised and location based info Works with Android, iOS & Windows Bea.. WHAT?
  4. 4. SMART KBC BRANCHES Beacons in the KBC branches & beyond
  5. 5. Innovative image with a nice layout anno ‘14-’15 1 out of 5 messages can be commercial, but don’t overdo it and don’t start with it Relevant info at the right place & at the right time Inform clients they will receive push notifications. It is all about how you tell them. CUSTOMER FEEDBACK Two profiles, no negative comments: 1) When can I download the app? 2) I like it a lot, but perception might occur that KBC knows I am around, even when I don’t want it Great for campaigns and competitions! SUCCESS
  6. 6. Awareness Stickiness Conversion From Smart Marketing to Smart Branch
  7. 7. From static iBeacons To dynamic iBeacons To ensure the app: - has added value at all times - is downloaded plenty - stays on the phone of the client
  8. 8. • Focus on specific type of branches with digiwise clients • Not all clients leave their Bluetooth on • Supported well by high-end range smartphones • Forget about mid- and low range devices • It might drain your phone’s battery life Bluetooth Low Energy
  9. 9. • Tradeoff between hardware and price • Price depends on quality, battery lifetime, size, … • Static beacons work great in the branches • Dynamic beacons however… • Shout out didn’t work all the time (due to speed, water, cold, …) • Item finder works fine if you have a bit of time Beacons
  10. 10. • App development and testing for Android • Many different types of operating systems and hardware devices • Laborious and extremely difficult • Internet (3G data) at mass events like HSP only works in urban areas (e.g. Diegem), not in rural zones (e.g. Zonhoven) Testing
  11. 11. Joris Bijdekerke | Concept Manager Access | joris.bijdekerke@kbc.be

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