Ad Revenue Attribution: The Missing Piece in Your LTV
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Mobile advertising is exploding, accounting for 69.9% of all digital advertising revenues in 2018, according to eMarketer. Additionally, combining in-app ad revenue and in-app purchase (IAP) revenue means measuring the full mobile LTV and ROI of each campaign and optimizing accordingly. By including ad revenue in your next campaign measurement, you will see your average user LTV increase, allowing you to spend more while remaining profitable.
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Ad Revenue Attribution: The Missing Piece in Your LTV
- 1. AD REVENUE ATTRIBUTION The Missing Piece in Your LTV August 2018
- 4. Fewer Ads Viewed Fewer In-App Purchases Poor Retention → Monetization Squeeze
- 5. Winning in the 2018 App Economy: Increasing Lifetime Value (LTV)
- 6. Increase LTV by maximizing revenue from multiple revenue streams In-App Advertising
- 7. 4-5% Revenue from In-App Purchases: Whales Are Mighty but Few Share of Buying Users (2018, Gaming) Monetize with Ads
- 8. ● Improved technology ● New ad formats ● Better targeting ● Accurate measurement of ads and their effectiveness Robust IAA Growth Forecasted
- 9. App Download Revenue In-app Purchase Revenue Subscription Revenue Ad Revenue IAA Already Eating Sizable Piece of the Pie
- 10. App Download Revenue In-app Purchase Revenue Subscription Revenue Total Mobile LTV Ad Revenue The Missing Piece in Your LTV Ad Revenue Attribution
- 11. How Much to Spend With IAA Without IAA LTV = IAP $1.3 = $1.3 LTV = IAP $1.3 + IAA $0.6 = $1.9 Max CPI $1.29 Max CPI $1.89
- 12. How Much to Spend With IAA Without IAA LTV = IAP $1.3 = $1.3 LTV = IAP $1.3 + IAA $0.6 = $1.9 Max CPI $1.29 Max CPI $1.89
- 13. Super Important Considering CPI Trend
- 14. Take Advantage of Rising CPIs As Publisher
- 15. Network B Network A LTV = IAP $1.8 + IAA ? = $1.8 LTV = IAP $1.6 + IAA ? = $1.6 Where to Spend (Without IAA)
- 16. Network B Network A LTV = IAP $1.8 + IAA ? = $1.8 LTV = IAP $1.6 + IAA ? = $1.6 Where to Spend (Without IAA)
- 17. Network B Network A LTV = IAP $1.8 + IAA $0.3 = $2.1 LTV = IAP $1.6 + IAA $0.8 = $2.4 Where to Spend (With IAA)
- 18. Network B Network A LTV = IAP $1.8 + IAA $0.3 = $2.1 LTV = IAP $1.6 + IAA $0.8 = $2.4 Where to Spend (With IAA)
- 20. Ad Revenue Attribution App Download Revenue In-app Purchase Revenue Subscription Revenue Total Mobile LTV Ad Revenue The Missing Piece in Your LTV
- 21. ● Automated integrations ● Unified reporting, single dashboard ● No dev required! Work Faster ● LTV & ROI based UA ● Segmentation w/ cohorts Deliver Smarter Ad Revenue In App Purchases Total LTV Ad Revenue Attribution Improve Performance
- 22. AppsFlyer Ad Revenue Set-Up Just ‘2 Clicks’ Away
- 23. Once enabled, your Facebook ad revenue will be automatically reported in your AppsFlyer dashboard. AppsFlyer Ad Revenue Reporting
- 24. Houston, Tranquility Base here. The Eagle Has Landed. Neil Armstrong
Hinweis der Redaktion
- retention down, hard to monetize, need every stream
- Meanwhile, global in-app advertising spend is set to nearly triple in size from $72 billion in 2016 to $201 billion in 2021. Asia-Pacific is projected to outpace other regions, growing at a 25% CAGR to hit $77 billion. The Americas is forecast to remain the single largest region, growing at 26% CAGR to hit $85 billion. EMEA is expected to trail the global average growth rate with a 15% CAGR mainly due to greater inefficiencies in some markets and lower advertising dollars targeting consumers in parts of the Middle East and Africa. advertisers increasingly leverage technology and new ad formats that allow for better targeting and measurement of ads and their effectiveness.
- greater flexibility in media buying
- greater flexibilty in media buying
- With 60% of mobile app revenues coming from in-app advertising, AppsFlyer is the only attribution provider to measure your true user LTV so you can automatically measure and improve your ROI.
- Integrated ad revenue reporting means there is no need to collect data from multiple systems, sync it via a BI, etc. Simply connect your ad revenue in under a minute, and you’re all set and ready to go.
- Trigger an AppsFlyer SDK event when an ad is viewed In the Facebook integration, select your ad revenue event Check the Ad Revenue box Connect with Facebook
- Understand Your Ad Revenue Performance Ad revenue data is automatically included in all AppsFlyer LTV and ROI calculations Ad revenue events and revenues are reported in the Events, Activity, Overview, Cohort and Pivot dashboards, as well as via MasterAPI Measure your mobile revenues by type to understand the relative value of mobile ad revenues vs other revenue sources.