The presentation from the main room of the January 2013 NAS partner marketing workshop.

1. Partner marketing
workshop
Simon Francis, Claremont
National Apprenticeship ServicePartner Marketing Workshops – January 2013

2. This afternoon
13.00 – Lunch
13.30 – 13.35: Introductions & logistics (main room)
13.35 – 14.00: Overview of NAS marketing & National Apprenticeship Week
(main room)
14.00 – 14.40: Break out sessions 1
14.40 – Break
15.00 – 15.40: Break out sessions 2
15.40 – 16.00: Wrap up (main room)
National Apprenticeship ServicePartner Marketing Workshops – January 2013

3. The breakout sessions
Four sessions, repeated after the break
Social media
Messaging & reputation
Engaging with schools
New ideas for media relations
National Apprenticeship ServicePartner Marketing Workshops – January 2013

4. NAS marketing overview
Martha Phillips, National Apprenticeship Service
National Apprenticeship ServicePartner Marketing Workshops – January 2013

5. ‘Live’ employer marketing
Direct Marketing & Tele-
Radio advertising New collateral
marketing
Website updates Social media E-Newsletter
AGE & Higher
AGE extension news story Case study development
Apprenticeship features
National Apprenticeship ServicePartner Marketing Workshops – January 2013

6. ‘Live’ learner marketing
E-shots to careers and ‘What Apprenticeship’
New careers events stand
teachers via partners brochure to all schools
New online information,
Not Going To Uni E-
advice and guidance Social media
Newsletter
materials
Sector in the spotlight
Apprenticeships Index Case study films
films
National Apprenticeship ServicePartner Marketing Workshops – January 2013

7. Short / medium term employer
marketing plans
Further bursts of Direct
Further bursts of radio ‘Campaign in a box’ for
Marketing & Tele-
advertising city hubs
marketing
Further website updates & Apprenticeships Index
New messaging based on
ongoing social media / e- data focused on priority
Holt Review focus groups
newsletter sectors
Productivity Matters SME webchats with David Case study development
Report Way & feature placement
Brathay Apprentice Apprenticeship Awards Regional 100 in 100
Challenge launch partnerships & events
National Apprenticeship ServicePartner Marketing Workshops – January 2013

8. Short / medium term learner
marketing
Further e-shots to careers
Radio advertising across Key message development
and teachers via more
England following testing
partners
Social media and Apprenticeship vacancies
Digital advertising Facebook game data sharing & media
development partners
Case study development
Apprenticeships Index & Sector films, job swap,
& placement in consumer
interactive map case study films
media
#247Apprentice Graduation ceremonies Bootcamps
National Apprenticeship ServicePartner Marketing Workshops – January 2013

9. National Apprenticeship Week
APPRENTICESHIPS DELIVER
The year’s theme is a key part of theNew Era for Apprenticeships. It is about
demonstrating how Apprenticeships can deliver for both employers and individuals
whilst showcasing the quality of apprentices and the huge contribution they make
to their employer’s success. We want to show how apprentices develop as
individualsand how proud the country’s employers are of their apprentices.
Quality
Growth
Pride
Value
National Apprenticeship ServicePartner Marketing Workshops – January 2013

10. Build up to the Week
Behind the scenes PR activity Key tasks for partners
Merchandising site launch
DPM discussions Hall of Fame nominations
(7 Feb)
Filming & launch of
Job swaps Quotes and case studies
filming guidelines
Brathay Apprentice Ministerial requests
Apprentice TV Takeover
Challenge (deadline 31 Jan)
Roll of honour
#247Apprentice NAW T-shirt launch
nominations
National Apprenticeship ServicePartner Marketing Workshops – January 2013

11. National priorities during the Week
News Events Social media
Barclays / BITC Regional
Productivity Report Hall of Fame
events
Young, free &… vitally BT & Edge parliamentary
Films
important to the economy events
Made by Apprentices
The ‘App Map’ Daily themes
launches
Job pledges International conference Roll of honour
National Apprenticeship ServicePartner Marketing Workshops – January 2013

12. Resources available
Toolkit, brand guidelines and filming guidelines are available at
apprenticeships.org.uk
• Direct link to National Apprenticeship Week page http://bit.ly/NAW13Kit
Supplemented on 7 February by the launch of a new online merchandising
system
• Download or purchase a range of range of customisable National Apprenticeship
Week branded resources.
• Including badges, pens, banner stands, event invitations, posters and web
buttons.
• Partners will also be able to order Apprenticeship and WSUK learner and
employer brochures for their events via the system.
National Apprenticeship ServicePartner Marketing Workshops – January 2013

13. Ideas for getting involved
http://bit.ly/NAW13Kit
Employer Social media
Job swaps
breakfast briefings diary
Register with Taster sessions for
Inspiring the teachers,
Future There are loads of students and
ideas about how to parents
get involved in the
Toolkit, here’s a
Film case Enter Brathay
selection
studies Apprentice
Challenge
WorldSkills UK pre-
Media
competition heats
relations School Write to your
to decide who to
visits MP
enter
National Apprenticeship ServicePartner Marketing Workshops – January 2013

14. Key dates for your diary
http://bit.ly/NAW13Kit
National Apprenticeship ServicePartner Marketing Workshops – January 2013

15. Follow us!
@mbrowes
@nikkishuttlewor
@si_francis
@simonbooth
@jon_shaw
#NAW2013
@Apprenticeships
www.apprentice.tv (YouTube)
www.facebook.com/Apprenticeships
www.flickr.com/Apprenticeships
www.audioboo.fm/Apprenticeships
ApprenticeshipsInstagram
National Apprenticeship ServicePartner Marketing Workshops – January 2013