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59
User-Generated Video from Millions of Creators...
Curated by Snapchat = Growing Rapidly with Live Stories
Source: Snapchat.
Winter X-Games
1/15
30MM
Viewers in 24 Hours
SportsMusic Holidays
Coachella
4/15
40MM
Viewers Over 3 Days
New Year's Eve
12/14
37MM
Viewers in 24 Hours
60
User-Shared / Curated Video Rising Rapidly =
@ 4B Video Views per Day, Up 4x in 6 Months on Facebook
Source: Facebook. Statements made on earnings calls, at F8, and from media blogs, 2015.
0
1
2
3
4
5
Q3:14 Q4:14 Q1:15
BillionsofVideoViewsperDay
Video Views per Day for Facebook,
Global, Q3:14 – Q1:15 Facebook Video Stats
• 50%+ Facebook DAUs =
Watch 1 or More Videos
Daily, USA
• 53% of Views = from Shares
• 75% = on Mobiles
61
User-Generated Live Gaming / Streaming =
Growing +122% Y/Y to 100MM MAUs on Twitch
Source: Twitch, data as of year-end 2014.
16B Minutes Watched
per Month
+33% Y/Y
1.5MM Unique
Broadcasters per Month,
+67% Y/Y
11MM Videos Broadcast
per Month,
+83% Y/Y
1MM Peak
Concurrent Views
Expanded offerings beyond
Gaming to Music and Movies in
2014, from exclusive live
concerts to video game
documentaries
100MM MAUs
+122% Y/Y
62
User-Generated / Curated Audio Content (including Remixes) =
@ 10MM Creators (+2x) Over 2 Years on SoundCloud
Source: SoundCloud.
100MM Tracks
+33% Y/Y
Majority of content comes
from creators not
associated with known
rights-holders
63
User-Generated Written Content / Stories =
+140% Y/Y to 125MM Cumulative Stories on Wattpad
Source: Wattpad, all data as of 5/15.
11B Minutes Spent per Month
+83% Y/Y
Average engagement time =
30 minutes / user / session
40MM Monthly Unique
Visitors
+48% Y/Y
90% Mobile Traffic
Every minute, >24 hours
of reading material is
posted on Wattpad

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The power of user-generated content

  • 1. 59 User-Generated Video from Millions of Creators... Curated by Snapchat = Growing Rapidly with Live Stories Source: Snapchat. Winter X-Games 1/15 30MM Viewers in 24 Hours SportsMusic Holidays Coachella 4/15 40MM Viewers Over 3 Days New Year's Eve 12/14 37MM Viewers in 24 Hours
  • 2. 60 User-Shared / Curated Video Rising Rapidly = @ 4B Video Views per Day, Up 4x in 6 Months on Facebook Source: Facebook. Statements made on earnings calls, at F8, and from media blogs, 2015. 0 1 2 3 4 5 Q3:14 Q4:14 Q1:15 BillionsofVideoViewsperDay Video Views per Day for Facebook, Global, Q3:14 – Q1:15 Facebook Video Stats • 50%+ Facebook DAUs = Watch 1 or More Videos Daily, USA • 53% of Views = from Shares • 75% = on Mobiles
  • 3. 61 User-Generated Live Gaming / Streaming = Growing +122% Y/Y to 100MM MAUs on Twitch Source: Twitch, data as of year-end 2014. 16B Minutes Watched per Month +33% Y/Y 1.5MM Unique Broadcasters per Month, +67% Y/Y 11MM Videos Broadcast per Month, +83% Y/Y 1MM Peak Concurrent Views Expanded offerings beyond Gaming to Music and Movies in 2014, from exclusive live concerts to video game documentaries 100MM MAUs +122% Y/Y
  • 4. 62 User-Generated / Curated Audio Content (including Remixes) = @ 10MM Creators (+2x) Over 2 Years on SoundCloud Source: SoundCloud. 100MM Tracks +33% Y/Y Majority of content comes from creators not associated with known rights-holders
  • 5. 63 User-Generated Written Content / Stories = +140% Y/Y to 125MM Cumulative Stories on Wattpad Source: Wattpad, all data as of 5/15. 11B Minutes Spent per Month +83% Y/Y Average engagement time = 30 minutes / user / session 40MM Monthly Unique Visitors +48% Y/Y 90% Mobile Traffic Every minute, >24 hours of reading material is posted on Wattpad