The document provides an overview of managing a website, including selecting a domain name and web host, creating website content and design, optimizing the site for search engines, and using blogs and other online marketing strategies. Key elements of a successful website include good design, useful content, easy navigation, analytics to measure traffic, and optimizing search engine results through techniques like keyword research and link building. The document also discusses legal issues to consider and the overall web development process.

4. MANAGING YOUR WEB SITE

6. Domain Extension .info .biz .mobi .travel .us .co.uk .ca .au .de etc. .com .net .org High level Other Country Specific

7. Whois?

9. Web Hosting Web Host Web Developer Work Station Global Users Internet

12. CREATING YOUR WEBSITE

14. What is a good website? ? ? ? ? ? ? ?

15. Elements of a Successful Web Site Total Online Experience DESIGN CONTENT FUNCTIONALITY NAVIGATION MEASUREMENT SEARCH ENGINE RESULTS SOCIAL & E-MARKETING

24. Elements of a Successful Web Site Total Online Experience DESIGN CONTENT FUNCTIONALITY NAVIGATION MEASUREMENT SEARCH ENGINE RESULTS SOCIAL & E-MARKETING

25. Design One First Impression

26. Where the Eyes Go First Jacob Nielsen Study

27. Design Levels

28. Design Levels Colour

29. Design Levels Colour Font

35. Design Levels Colour Font Images

36. Design Levels Colour Font Images Screen Resolution

38. Fonts

39. Navigation Main Secondary Bread Crumbs Footer Site Map Site Search Internal Links

40. Navigation

41. Navigation

42. Main Drop Down Secondary Site Search Hot (Internal) Links

45. Localization Translation Adaptation Design / Colour Special Landing Pages Jewellery ? Jewelry ?

46. Landing Pages

47. Functionality

50. Google Analytics

51. ONLINE MARKETING

52. Inbound and Outbound Marketing Search Engine Traffic Direct Traffic Advertising Online Advertising Viral E-News Blogging Social Media

53. Search Engine Marketing Search Engine Optimization (SE0) Pay- per- Click (PPC) Directory Listings Link Building Search Engine Optimization Content

56. Google Keyword Tool

57. Structure of a Web Page Title Navigation Body Text Containing Units of Information Images Alt Tags Call to Action Meta Content Body of Page Description Key Words (Meta Tags)

58. Natural (Organic) Listings PAGE TITLE PAGE DESCRIPTION

60. SEO Planning: Storyboard

61. Search Engine Marketing (SEM) Search Engine Optimization (SE0) Pay- per- Click (PPC) Directory Listings Link Building Search Engine Optimization Content

62. Pay-per-Click Search Engine Marketing

66. Pay-per-Click SEM Google AdSense

68. Blogs

69. Free Blog Sites Blogger.com Wordpress.com Typepad.com Livejournal.com

70. Set up Gmail Account

71. Blogger.com

72. RESOURCES

80. Growing Your Business Online Websites and Blogs Digital Daisy Inc. [email_address] (709)753-3652