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Election 2016: Mobile Activity in the U.S. on Election Day

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Braze (formerly Appboy)
Braze (formerly Appboy)

Appboy analyzed 3.5 billion sessions from users in the U.S. on November 8th, 2016, comparing the day to the four previous weekdays for a look at smartphone activity by state, and by time of day.

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1 3 4 7 1 8 9 1 6 4 8 3 2 7 ELECTION 2016MOBILE ACTIVITY IN THE US ON ELECTION DAY
ELECTION DAY MOBILE ACTIVITY Activity Differences vs Typical Weekday ActivityvsBaseline -50% -25% 0% 25% 50% Eastern Time 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Election day starts off with mobile activity 13% lower than a typical weekday 1 2 3 4 5 Mobile activity peaks when polls open, with activity 34% higher 2 During the workday, mobile activity dips 46% lower 3 Mobile activity picks up again after the workday and is 13% higher 4 Election day closes with mobile activity down 19% 5 1 Typical Weekday November 8, 2016 Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 00:00 - 01:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 01:00 - 02:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 02:00 - 03:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 03:00 - 04:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 04:00 - 05:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 05:00 - 06:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 06:00 - 07:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 07:00 - 08:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 08:00 - 09:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 09:00 - 10:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 10:00 - 11:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 11:00 - 12:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 12:00 - 13:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 13:00 - 14:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 14:00 - 15:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 15:00 - 16:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 16:00 - 17:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 17:00 - 18:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 18:00 - 19:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 19:00 - 20:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 20:00 - 21:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 21:00 - 22:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 22:00 - 23:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 23:00 - 23:59 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
DAY AFTER ELECTIONS MOBILE ACTIVITY Activity Differences vs Typical Weekday ActivityvsBaseline -50% -25% 0% 25% 50% Eastern Time 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Mobile activity was 21% lower when the election was called 1 2 3 4 The day begins with mobile activity up 17% 2 During Hillary’s speech, mobile activity was down 41% 3 Mobile activity for the rest of the day was volatile and depressed, with the day ending at 39% lower 4 1 Typical Weekday November 9, 2016 Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY VS THE DAY AFTER MOBILE ACTIVITY Activity Differences vs Typical Weekday ActivityvsBaseline -50% -25% 0% 25% 50% Eastern Time 12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US. Typical Weekday November 8, 2016 November 9, 2016
NOVEMBER 9TH 00:00 - 01:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 01:00 - 02:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 02:00 - 03:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 03:00 - 04:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 04:00 - 05:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 05:00 - 06:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 06:00 - 07:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 07:00 - 08:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 08:00 - 09:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 09:00 - 10:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 10:00 - 11:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 11:00 - 12:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 12:00 - 13:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 13:00 - 14:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 14:00 - 15:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 15:00 - 16:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 16:00 - 17:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 17:00 - 18:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 18:00 - 19:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 19:00 - 20:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 20:00 - 21:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 21:00 - 22:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 22:00 - 23:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 23:00 - 23:59 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

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Election 2016: Mobile Activity in the U.S. on Election Day

  • 1. 9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8 9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 7189164832756168354932850997600046735620752736413 7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 71891648327561683549328 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 18916 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 5 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4 9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8 7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 5099760004665295629757356207 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6 7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 7 1 8 9 1 6 4 8 3 2 7 ELECTION 2016MOBILE ACTIVITY IN THE US ON ELECTION DAY
  • 2. ELECTION DAY MOBILE ACTIVITY Activity Differences vs Typical Weekday ActivityvsBaseline -50% -25% 0% 25% 50% Eastern Time 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Election day starts off with mobile activity 13% lower than a typical weekday 1 2 3 4 5 Mobile activity peaks when polls open, with activity 34% higher 2 During the workday, mobile activity dips 46% lower 3 Mobile activity picks up again after the workday and is 13% higher 4 Election day closes with mobile activity down 19% 5 1 Typical Weekday November 8, 2016 Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US.
  • 3. ELECTION DAY 00:00 - 01:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 4. ELECTION DAY 01:00 - 02:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 5. ELECTION DAY 02:00 - 03:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 6. ELECTION DAY 03:00 - 04:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 7. ELECTION DAY 04:00 - 05:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 8. ELECTION DAY 05:00 - 06:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 9. ELECTION DAY 06:00 - 07:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 10. ELECTION DAY 07:00 - 08:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 11. ELECTION DAY 08:00 - 09:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 12. ELECTION DAY 09:00 - 10:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 13. ELECTION DAY 10:00 - 11:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 14. ELECTION DAY 11:00 - 12:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 15. ELECTION DAY 12:00 - 13:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 16. ELECTION DAY 13:00 - 14:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 17. ELECTION DAY 14:00 - 15:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 18. ELECTION DAY 15:00 - 16:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 19. ELECTION DAY 16:00 - 17:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 20. ELECTION DAY 17:00 - 18:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 21. ELECTION DAY 18:00 - 19:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 22. ELECTION DAY 19:00 - 20:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 23. ELECTION DAY 20:00 - 21:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 24. ELECTION DAY 21:00 - 22:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 25. ELECTION DAY 22:00 - 23:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 26. ELECTION DAY 23:00 - 23:59 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 27. DAY AFTER ELECTIONS MOBILE ACTIVITY Activity Differences vs Typical Weekday ActivityvsBaseline -50% -25% 0% 25% 50% Eastern Time 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Mobile activity was 21% lower when the election was called 1 2 3 4 The day begins with mobile activity up 17% 2 During Hillary’s speech, mobile activity was down 41% 3 Mobile activity for the rest of the day was volatile and depressed, with the day ending at 39% lower 4 1 Typical Weekday November 9, 2016 Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US.
  • 28. ELECTION DAY VS THE DAY AFTER MOBILE ACTIVITY Activity Differences vs Typical Weekday ActivityvsBaseline -50% -25% 0% 25% 50% Eastern Time 12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US. Typical Weekday November 8, 2016 November 9, 2016
  • 29. NOVEMBER 9TH 00:00 - 01:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 30. NOVEMBER 9TH 01:00 - 02:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 31. NOVEMBER 9TH 02:00 - 03:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 32. NOVEMBER 9TH 03:00 - 04:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 33. NOVEMBER 9TH 04:00 - 05:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 34. NOVEMBER 9TH 05:00 - 06:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 35. NOVEMBER 9TH 06:00 - 07:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 36. NOVEMBER 9TH 07:00 - 08:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 37. NOVEMBER 9TH 08:00 - 09:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 38. NOVEMBER 9TH 09:00 - 10:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 39. NOVEMBER 9TH 10:00 - 11:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 40. NOVEMBER 9TH 11:00 - 12:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 41. NOVEMBER 9TH 12:00 - 13:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 42. NOVEMBER 9TH 13:00 - 14:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 43. NOVEMBER 9TH 14:00 - 15:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 44. NOVEMBER 9TH 15:00 - 16:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 45. NOVEMBER 9TH 16:00 - 17:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 46. NOVEMBER 9TH 17:00 - 18:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 47. NOVEMBER 9TH 18:00 - 19:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 48. NOVEMBER 9TH 19:00 - 20:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 49. NOVEMBER 9TH 20:00 - 21:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 50. NOVEMBER 9TH 21:00 - 22:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 51. NOVEMBER 9TH 22:00 - 23:00 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
  • 52. NOVEMBER 9TH 23:00 - 23:59 EST More activity relative to baseline Less activity relative to baseline Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.