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Program Kick-off

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AppNexus
AppNexus

This document welcomes attendees to ANEventsWeek and discusses the growing importance of programmatic advertising. It notes that a 2016 IAB Europe survey found marketers who used programmatic advertising saw benefits like improved targeting and campaign performance compared to those not using programmatic. The document also includes a quote emphasizing the importance of having a competitive advantage.

Marketing
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WELCOME‹ ‹ Nigel Gilbert‹ VP Strategic Development Europe‹ #ANEventsWeek
Beyond the Tipping Point
 Doing Programmatic Not Doing Programmatic Source: Attitudes towards Programmatic Advertising survey , IAB Europe, 2016
Beyond the Tipping Point
 Doing Programmatic Not Doing Programmatic Source: Attitudes towards Programmatic Advertising survey , IAB Europe, 2016
If you don’t have a competitive edge, don’t compete Jack Welch CEO GE 1988 - 2001
#ANEventsWeek

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Program Kick-off