Distimo is an analytics company that provides in-depth reports and free monitoring tools to mobile developers about application trends across various app stores. It analyzes data from stores like Apple, Android, BlackBerry, and Windows to provide insights into popular categories, pricing, and top apps. A key finding is that games are more popular and cheaper on the new Windows Phone 7 marketplace compared to the older Windows Mobile marketplace.

1. About Distimo
Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store
marketplace filled with equally fragmented information and statistics.Distimo Report provides in-depth reports for companies
interested in the mobile application ecosystem providing valuable insight into important trends happening within application
stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications
across all app stores, without any adjustments needed to their application’s code.
Distimo is a privately held company based in The Netherlands. Learn more: www.distimo.com
NOVEMBER 2010
Apple App Store - iPad
Apple App Store - iPhone
BlackBerry App World
Google Android Market
Nokia Ovi Store
Palm App Catalog
Windows Marketplace for Mobile
Windows Phone 7 Marketplace
Distimo ©2010, some rights reserved

2. Distimo Report November 2010 | United States
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.
NEW AND NOTEWORTHY
This report covers the Apple App Store for iPad, the Apple App Store for iPhone, BlackBerry App World
(worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for
Mobile (Windows Mobile 6.x) during October 2010 in the United States. Data on Windows Phone 7
Marketplace was collected during the timeframe November 1 - 22 2010 in the United States.The major
findings are:
• Games are significantly more popular in Windows Phone 7 Marketplace than they are on Windows
Marketplace for Mobile (6.x).This mirrors the way that Microsoft positions Windows Phone 7 as a
more consumer-oriented platform.
• The price of applications in Windows Phone 7 Marketplace closely mirrors the prices in other
application stores, as opposed to applications in the Windows Marketplace for Mobile (6.x), which
are significantly more expensive.
• The prices of the most popular applications in Windows Phone 7 Marketplace are even more in line
with the other stores: 57% of the 100 most popular applications are priced below $2.00. For the
other stores, this is between 51% and 67%, except for Windows Marketplace for Mobile where only
37% of the 100 most popular applications is priced below $2.00.
• The Windows Phone 7 Marketplace launched on October 21, 2010, and has grown to 2,674
applications as of November 22, 2010. In comparison,Windows Marketplace for Mobile has gathered
only 1,350 applications to date since the store launched over a year ago.
• All ten of the most popular paid applications inWindows Phone 7 Marketplace are games,with prices
ranging from $2.99 - $6.99.There are only two games among the ten most popular free applications
in this store.
• Mirroring theWindows Marketplace for Mobile, a large portion of the ten most popular applications
inWindows Phone 7 Marketplace is published by Microsoft (six applications). In the Apple App Store
for iPad and BlackBerry App World, four out of the ten most popular applications are published by
Apple Inc. and Research In Motion Limited, respectively.

3. Distimo Report November 2010 | United States
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.
TheWindows Phone 7 Marketplace launched on October 21,2010,and has grown to 2,674 applications as
of November 22, 2010. In comparison,Windows Marketplace for Mobile, Microsoft’s store for Windows
Mobile 6.x devices, has gathered only 1,350 applications to date since the store launched over a year
ago on October 6, 2009. The number of applications is displayed in the chart above by category. We
have grouped categories that feature similar content in order to provide a clear view of the differences
between the two stores.
Games andTools are the categories that contain the largest proportion of applications in both stores.The
proportion of applications in these categories is smaller however, in the Windows Phone 7 Marketplace
than in the Windows Marketplace for Mobile.There are already notable differences in the distribution of
applications between categories such as News & Weather and Business/Finance, where Windows Phone
7 has 92% and 78% more applications than Windows Mobile 6.x, respectively.
Please note that the Communication category is not available in Windows Phone 7 Marketplace, and that the
Photo category is not available inWindows Marketplace for Mobile.
Proportion Of Applications By Category (United States)
Books & Reference
Business/Finance
Communication
Entertainment
Games
Health & Fitness/Sports/Lifestyle
Music & Video
Navigation/Maps & Search
News & Weather
Photo
Productivity
Social
Tools
Travel
0% 5% 10% 15% 20% 25% 30%
Windows Marketplace for Mobile
Windows Phone 7 Marketplace

4. Distimo Report November 2010 | United States
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.
Per the chart above, the most popular category on both stores is Games; the proportion of Games
among the 100 most popular applications is higher in Windows Phone 7 Marketplace (40%) than in
Windows Marketplace for Mobile (34%) though. This is especially interesting since the proportion of
Games available relative to the entire store,is larger inWindows Marketplace for Mobile than inWindows
Phone 7 Marketplace.
The second most popular category in Windows Phone 7 Marketplace is Entertainment: 12% of the most
popular applications from this category, compared with 7% in Windows Marketplace for Mobile.
The second most popular category inWindows Marketplace for Mobile isTools (15% forWindows Mobile
6.x and 9% on Windows Phone 7). Categories like Books & Reference, Productivity and Communication
are all more popular on Windows Mobile 6.x devices than on Windows Phone 7 devices.These findings
mirror the way Microsoft positions Windows Phone 7 as a more consumer-oriented platform.
Please note that the Communication category is not available inWindows Phone 7 Marketplace.The Photo category
is not available inWindows Marketplace for Mobile.
Most Popular Categories (United States)
Books & Reference
Business/Finance
Communication
Entertainment
Games
Health & Fitness/Sports/Lifestyle
Music & Video
Navigation/Maps & Search
News & Weather
Photo
Productivity
Social
Tools
Travel
0% 10% 20% 30% 40%
Windows Marketplace for Mobile
Windows Phone 7 Marketplace

5. Distimo Report November 2010 | United States
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.
Another interesting shift fromWindows Marketplace for Mobile toWindows Phone 7 Marketplace can be
seen in pricing. Compared to other stores, applications for Windows Mobile 6.x are the most expensive,
costing $6.27 on average. Applications in the new store for Windows Phone 7 are the cheapest of all
stores with an average price of $1.95. The most popular applications are most expensive in Windows
Marketplace for Mobile as well, averaging at $5.48, compared to Windows Phone 7’s average application
price of $2.54.The average price of the most popular applications in the other stores is $3.05.
Average Price Paid Applications (United States)
iPhone
$0
$1
$2
$3
$4
$5
$6
$7
Average Price Top 100 Paid Applications
Average Price All Paid Applications

6. Distimo Report November 2010 | United States
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.
The low average price of paid applications in the Windows Phone 7 Marketplace is caused by the higher
proportion of applications priced below $2.00: 85% compared with 38% in Windows Marketplace for
Mobile.The higher price of applications inWindows Marketplace for Mobile is also influenced by the high
proportion of applications priced over $5.00 (33%). In the other stores, the proportion of applications
priced below $2.00 ranges between 57% and 71%, while only 9% of all applications cost over $5.00 in
these stores.
The prices of the most popular applications inWindows Phone 7 Marketplace are even more in line with
the other stores: 57% of the 100 most popular applications are priced below $2.00. For the other stores,
this is between 51% and 67%, except for Windows Marketplace for Mobile where only 37% of the 100
most popular applications is priced below $2.00.
Price Distribution Paid Applications - United States
0% 25% 50% 75% 100%
iPhone
$0.01 - $1.99 $2.00 - $4.99 $5.00 - $9.99 > $9.99

7. Distimo Report November 2010 | United States
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.
iPad
iPad
Highest ranked free applications
Apple App Store for iPad (US, October 2010)
Rank Application Publisher Category
1 Nightstand Central for iPad Free Thomas Huntington Utilities
2 Cut the Rope HD Lite Chillingo Ltd Games
3 iBooks Apple Inc. Books
4 TED TED Conferences Education
5 NYTimes for iPad The NewYork Times Company News
6 ScoreCenter XL ESPN Sports
7 Calculator for the iPad+ Spencer Brown Utilities
8 The Weather Channel Max for iPad The Weather Channel Interactive Weather
9 Netflix Netflix, Inc. Entertainment
10 Victoria's Secret Victoria's Secret Entertainment
Highest ranked paid applications
Apple App Store for iPad (US, October 2010)
Rank Application Publisher Category Price
1 Cut the Rope HD Chillingo Ltd Games $1,99
2 Pages Apple Inc. Productivity $9,99
3 Angry Birds HD Chillingo Ltd Games $4,99
4 Friendly for Facebook Oecoway Inc. Social Networking $0,99
5 Angry Birds Halloween HD Rovio Mobile Ltd. Games $1,99
6 Skee-Ball HD Freeverse, Inc. Games $2,99
7 Numbers Apple Inc. Productivity $9,99
8 GoodReader for iPad Good.iWare Ltd. Productivity $1,99
9 Keynote Apple Inc. Productivity $9,99
10 Star Walk for iPad - interactive
astronomy guide
Vito Technology Inc. Education $4,99

8. Distimo Report November 2010 | United States
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.
iPhone
iPhone
Highest ranked free applications
Apple App Store for iPhone (US, October 2010)
Rank Application Publisher Category
1 Cut the Rope Lite Chillingo Ltd Games
2 0.03 seconds Chien Ming Liang Games
3 Catapult Madness Armor Games Inc Games
4 Glow Backgrounds IN ONE Dream work Entertainment, Games
5 Rat On A Scooter XL Donut Games Games
6 Ringtone Maker Zentertain Ltd. Music
7 Trainyard Express Matt Rix Games
8 Tesla Toy PDJ Apps Entertainment
9 The Moron Test: Section 1 DistinctDev Entertainment, Games
10 Facebook Facebook Social Networking
Highest ranked paid applications
Apple App Store for iPhone (US, October 2010)
Rank Application Publisher Category Price
1 Angry Birds Clickgamer.com Games $0,99
2 Cut the Rope Chillingo Ltd Games $0,99
3 Angry Birds Halloween Rovio Mobile Ltd. Games $0,99
4 Fruit Ninja Halfbrick Studios Games $0,99
5 Trainyard Matt Rix Games $2,99
6 Doodle Jump - BE WARNED: Insanely
Addictive!
Lima Sky Games $0,99
7 Ringtone Maker Pro - Create free
ringtones with your music!
Zentertain Ltd. Music $0,99
8 Family Feud™ Ludia Games $4,99
9 Bejeweled 2 + Blitz PopCap Games, Inc. Games $2,99
10 Cartoon Wars 2: Heroes BLUE GNC Games $0,99

9. Distimo Report November 2010 | United States
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.
Highest ranked free applications
Google Android Market (US, October 2010)
Rank Application Publisher Category
1 Pandora Radio Pandora Multimedia
2 Google Maps Google Inc. Travel
3 Advanced Task Killer ReChild Productivity
4 Facebook for Android Facebook Social
5 T-Mobile My Account T-Mobile USA Tools
6 The Weather Channel The Weather Channel News & Weather
7 Barcode Scanner ZXing Team Shopping
8 Google Sky Map Google Inc. Reference
9 Talking Tom Cat Free Outfit7 Ltd. Entertainment
10 KakaoTalk kakao Communication
Highest ranked paid applications
Google Android Market (US, October 2010)
Rank Application Publisher Category Price
1 Beautiful Widgets LevelUp Studio News & Weather $2,07
2 SwiftKey Keyboard TouchType Ltd. US Productivity $3,99
3 WeatherBug Elite WeatherBug Mobile News & Weather $1,99
4 Weather & Toggle Widget Android Apps News & Weather $1,99
5 DocumentsToGo FullVersion Key DataViz, Inc. Productivity $14,99
6 MyBackup Pro Rerware, LLC Tools $4,99
7 SetCPU for Root Users MichaelHuang Tools $1,99
8 PicSay Pro - Photo Editor Shinycore Multimedia $4,16
9 Talking Tom Cat Outfit7 Ltd. Entertainment $1,10
10 ROM Manager (Premium) ClockworkMod Tools $4,99

10. Distimo Report November 2010 | United States
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.
Highest ranked free applications
BlackBerry App World (Worldwide, October 2010)
Rank Application Publisher Category
1 BlackBerry Messenger Research In Motion Limited IM & Social Networking
2 Poynt Poynt Corporation Maps & Navigation
3 Pandora Pandora Media, Inc. Music & Audio
4 crunchSMS crunchSMS IM & Social Networking
5 Facebook Research In Motion Limited IM & Social Networking
6 FREE Sea Storm Animated Theme Mobstar Media Ltd Themes
7 Twitter Research In Motion Limited IM & Social Networking
8 ScoreMobile for BlackBerry Score MediaVentures Sports & Recreation
9 Windows Live Messenger Research In Motion Limited IM & Social Networking
10 PrivacyStar First Orion Productivity
Highest ranked paid applications
BlackBerry App World (Worldwide, October 2010)
Rank Application Publisher Category Price
1 PhotoClub - Funny Make Machine
With Photos
MMMOOO Photo &Video $6,99
2 One Touch Flashlight (Uses Camera
Light)
The Jared Company Utilities $0,99
3 MemoryBooster - RAM Optimizer S4BB Limited Utilities $2,99
4 Azure - MMMOOO Masterpiece MMMOOO Themes $0,99
5 Color WoodyV2 MMMOOO Themes $4,99
6 Juicy Girl Theme - On Sale! Motek Americas Inc. Themes $0,99
7 Ultra Today Plus - Display all today plus
without hovering on
MMMOOO Productivity $4,99
8 BeBuzz - LED Colors and Audible
Reminders
Bellshare GmbH Entertainment $5,99
9 Upgrade your homescreen to Sky2
LiveScreen
DreamTheme Themes $3,99
10 Scanner Radio Gordon Edwards Music & Audio $4,99

11. Distimo Report November 2010 | United States
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.
Highest ranked free applications
Windows Marketplace for Mobile (US, October 2010)
Rank Application Publisher Category
1 Microsoft My Phone Microsoft Corporation Tools
2 AP Mobile The Associated Press News & Weather
3 Mobile Manager for Netflix Microsoft Corporation Entertainment
4 Meon Lite Manbolo Games
5 Skyfire Mobile Browser SKYFIRE LABS, INC. Tools
6 Facebook for Windows Mobile Microsoft Corporation Social Networks
7 Wallpapers Stylem Media Entertainment
8 WeatherBug WeatherBug News & Weather
9 Vegas Pool Sharks Lite RESETgame Games
10 Glympse Glympse Social Networks
Highest ranked paid applications
Windows Marketplace for Mobile (US, October 2010)
Rank Application Publisher Category Price
1 Meon Manbolo Games $2,99
2 No Calls Trinket Software Communication $0,99
3 SPB Mobile Shell SPB Software Inc. Tools $29,99
4 Reboot Quantum Concepts Tools $0,99
5 TouchTwit Philipp Zschoche Social Networks $2,99
6 TreeSize Mobile JAM Software GmbH Tools $0,99
7 moTweets - Premiere Twitter App Panoramic Software Inc. Social Networks $3,99
8 Shazam Encore Shazam Entertainment Ltd Music &Video $4,99
9 WeatherBug Elite WeatherBug News & Weather $1,99
10 WunderRadio Jeyo Music &Video $9,99

12. Distimo Report November 2010 | United States
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.
Highest ranked free applications
Windows Phone 7 Marketplace (US, November 2010)
Rank Application Publisher Category
1 YouTube Microsoft Corporation Music &Video
2 Xbox LIVE Extras Microsoft Game Studios Games
3 Facebook Microsoft Corporation Social
4 Adobe® Reader® Adobe Systems Inc. Productivity
5 Netflix Netflix, Inc. Entertainment
6 Shazam Shazam Entertainment Ltd Music &Video
7 Twitter Twitter, Inc. Social
8 Unite Microsoft Corporation Games
9 The Weather Channel The Weather Channel News & Weather
10 IMDb Movies,TV & Celebrities IMDb.com Entertainment
Highest ranked paid applications
Windows Phone 7 Marketplace (US, November 2010)
Rank Application Publisher Category Price
1 Bejeweled™ LIVE PopCap Games Games $4,99
2 Need for Speed™ Undercover Electronic Arts Games $4,99
3 Flight Control Namco Bandai Games Games $2,99
4 The Harvest™ Microsoft Game Studios Games $6,99
5 Earthworm Jim HD Gameloft Games $4,99
6 de Blob ®™ THQ Inc. Games $2,99
7 Star Wars: Battle For Hoth THQ Inc. Games $4,99
8 Frogger® Konami Digital Entertainment Games $2,99
9 Tetris® Electronic Arts Games $4,99
10 Max & the Magic Marker Microsoft Game Studios Games $6,99

13. Distimo Report November 2010 | United States
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.
Highest ranked free applications
Nokia Ovi Store (US, October 2010)
Rank Application Publisher Category
1 FingerPrint Scanner ThinkChange Entertainment
2 FindMe FindMe Utilities
3 SlideUnlock ThinkChange Utilities
4 Marble Maze Classic Hyperkani Games-Arcade
5 Screen Crack Prank Lunagames Entertainment
6 Skiller WallBall Skiller Games Games-Arcade
7 Nuke Defender Playbuff Games-Action
8 Horn Attack Lite IG FUN Entertainment
9 airPainter shpe11 Entertainment
10 Road to Hell 3D Jollybox Games-Sports
Highest ranked paid applications
Nokia Ovi Store (US, October 2010)
Rank Application Publisher Category Price
1 FingerPrint-V2.8 ThinkChange Entertainment $2,99
2 nUnLock-V5.2 ThinkChange Utilities $2,99
3 Farm Frenzy HeroCraft Games-Arcade $2,99
4 ThreadSMS standard 1.96 EHandySoft Utilities $6,99
5 Sudoku Plus Webonise Lab Games-Puzzle $1,99
6 Mobi Screen Protectors! JIN-INC Utilities $0,99
7 Fishing: Off the Hook DigitalChocolate Games-Arcade $4,99
8 The Red Pro MMMOOO Themes $1,99
9 Orbit Light mobivention Themes $1,99
10 The Sims 3 World Adventures Electronic Arts Games-Adventure $2,99

14. Distimo Report November 2010 | United States
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.
Highest ranked free applications
Palm App Catalog (US, October 2010)
Rank Application Publisher Category
1 Facebook Palm, Inc. Social Networking
2 pRingtones Crystal Development Music
3 TuneIn by RadioTime RadioTime Inc Music
4 Pandora Radio Pandora Music
5 RednecksVs.Aliens (Pre & Pixi) Tower Defense Mashups Ltd. Games
6 SuperJump (Pre & Pixi) Thomas Schoeps Games
7 Fantastic Wallpaper Appwill Inc. Entertainment
8 Putki(Insanely addictive 3D tunnel
game)
Alphapolygon Games
9 Bubbles! free bytesequencing.com Games
10 Ground Effect Massive Hadron Games
Highest ranked paid applications
Palm App Catalog (US, Otober 2010)
Rank Application Publisher Category Price
1 Tweed Pivotal Labs Social Networking $2,99
2 Angry Birds Rovio Games $1,99
3 YouViewVisualVoicemail Client Syntactix LLC Productivity & Utilities $3,99
4 Notes Inglorious Apps Productivity & Utilities $4,99
5 MyQ For Netflix (33% Sale) nexapps.net Entertainment $3,00
6 NewsRoom Trileet, Inc. News, Productivity & Utilities $4,99
7 Preware Homebrew Documentation Rod Whitby,WebOS Internals Productivity & Utilities $0,99
8 Sports Live! More Solutions, LLC Sports $7,99
9 Reboxed SemicolonApps Entertainment $1,99
10 Bad Kitty SuperInhuman Industries Social Networking $1,99

15. Distimo Report November 2010 | United States
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.
DISTIMO CUSTOM REPORTS
CONTACT US
ABOUT DISTIMO
Aside from this free monthly report,Distimo produces custom reports capable of providing specific mobile
application store analytics that are relevant to your company. Custom reports are currently available for
any country worldwide for the Apple App Store for iPhone and iPad, BlackBerry App World, Google
Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. Additional
application stores will be available in the coming months.To get a better idea of the type of data and
metrics that Distimo can provide, please visit our Report product page at www.distimo.com/report.
For sales enquiries, please contact Remco van den Elzen, VP Business Development at
remco@distimo.com or call +31 64 497 8773. For press enquiries please contact Mindy M. Hull at
mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA).
Distimo is an innovative app store analytics company built to solve the challenges created by a widely
fragmented app store marketplace filled with equally fragmented information and statistics. Distimo
Report provides in-depth reports for companies interested in the mobile application ecosystem providing
valuable insight into important trends happening within application stores. Distimo Monitor offers mobile
developers a free analytics tool to monitor their own and competitive applications across all app stores,
without any adjustment needed to their application’s code.
Disclaimer
This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”.This license is
available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/.This license ables you to use, copy, spread, and build
upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms.