An Insight on Google's global interactive tool, the Consumer Barometer that has been updated with 2015 data and now covers more than 45 countries and ten product categories.

1. Google's Consumer Barometer 2015
Think Insight
An Insight on Google's global interactive tool,
the Consumer Barometer that has been updated
with 2015 data and now covers more than 45
countries and ten product categories.

2. The Online & Multiscreen World
People are more connected than ever, with increased
access across many devices, especially smartphones. The
Online & Multiscreen World helps marketers and planners
understand when, how and why people use the Internet.

3. Rates of Internet Usage
The Internet is an important
resource for many people.
While varying, Internet
usage rates are high
across many countries.

4. Rates of Daily Internet Usage
Many people who
access the internet do
so at least daily.

5. Internet Usage via Smartphones at
Least as Often as Computer
Smartphones play an
important role in
bringing people online.
In many cases,
smartphones are used at
least as often as
computers for accessing
the Internet.

6. Managing Shopping & To-Do Lists via
Smartphone
People use smartphones
for a wide range of
daily life activities, such
as managing shopping
and to-do lists.

7. The Smart Shopper
Internet plays a key role in the consumer journey for many
product categories. As a result, an integrated marketing
strategy is critical for marketers and planners. The Smart
Shopper shows how marketers can reach customers at key
decision-making moments across 20 products.

8. Online Purchase, Home Furnishings
In many countries, the
Internet is an important
method for purchasing
products like home
furnishings.

9. Online Purchase, Home Furnishings
The Internet is also an
important resource for
people looking to
research their product
prior to purchase.

10. Internet Use During Final Phase of
Purchase, Home Furnishings
Online research often
provides so much
information that
consumers are prepared
to purchase the product
offline immediately after
researching online.

11. First Product Awareness via the
Internet, Home Furnishings
The Internet even plays
an important role in
helping consumers
become aware of
products and offers.

12. The Local Shopper
Location-based advertising offers new opportunities for
small and medium-sized businesses to successfully attract
consumer attention. The Local Shopper helps businesses to
understand where and when people look for local
information and what type of information is most relevant,
thereby enhancing their advertising strategies.

13. Online Research While Searching
Locally
The Internet is widely-
used among consumers
searching for local
businesses.

14. Motivation for Local Search : To Find
a Specific Product or Service
Consumers are often
looking for a specific
product or service when
conducting a local search.

15. Type of Local Information Needed :
Prices
Businesses should ensure
consumers are able to
find what they're
looking for. While
people look for many
types of information,
prices are one of the
most commonly
searched items.

16. Devices Used for Local Search :
Smartphones
People look for local
information via several
devices, including
smartphones, so it's
crucial for businesses to
ensure that their site is
optimized for various
devices.

17. The International Shopper
As internet usage grows, so too does the potential for
international online purchases. The International Shopper
section allows businesses to explore the possibility of new
customer bases by identifying motivations and barriers for
cross-border purchases.

18. Frequency of International Purchase :
At Least Yearly
Many people who shop
online also purchase
online from abroad.

19. Motivations for Purchasing Online
from Abroad : Appealing Offer
Better availability is
often a reason for
buying online
internationally.

20. Challenges to Purchasing Online
from Abroad : Difficult Returns
Among those who don't
purchase online from
abroad, the ease of
returning products is
one of the challenges
faced.

21. Key Website Issues : No International
Shipping Offered
A lack of international
shipping options can
prevent those who do
buy online from abroad
from completing a
purchase.

22. The Smart Viewer
Online video has become a key channel for consuming
content. The Smart Viewer section offers insight into the
contexts and motivations of people watching online
videos, enabling planners to better understand and target
their audience in this space.

23. Frequency of Online Video
Viewership : At Least Weekly
Many people around
the world watch online
videos at least once a
week.

24. Level of Focus While Watching Online
Videos : Fully Focused
Viewers of online videos
tend to be highly focused
on video content.

25. Motivation for Watching Online
Videos : To Be Entertained / Inspired
While there are many
reasons to watch online
videos, the desire to
be entertained and
inspired is important to
viewers around the
world.

26. Relatedness of Online Video Content
to Surroundings
Video watching is
intrinsically motivated.
People generally watch
online videos that are
unrelated to their
surroundings.

27. Reference
https://www.consumerbarometer.com/en/insights/