Presentation from AppFollow's meet-up in Berlin, December 2019. How to do ASO ( App Store Optimization) ASO for App Store ASO for Google Play ASO: texts, creatives, screenshots App Rating and reviews https://appfollow.io/asoconsulting

2. Intro
APPFOLLOW
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3. Intro
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5. ASOASO
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6. Keyword spy
Explore competitor’s keywords
ASO
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7. Missing keywords
Explore your KW base
ASO
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8. ASO
Keywords translation
Each Keyword is important
Before After

9. Keyword distribution
Analysis of rankings and ASO-updates in a second
ASO
ASO Consulting case, iOS, AppFollow

10. ASO Dashboard - Score your Success
ASO
Evaluate the influence of ASO updates in a minute

11. CR Benchmark
Average conversion to install
ASO

12. ASO

13. ASO
What factors influence on the conversion rate?

14. ASO
What factors influence on the conversion rate?
What do you A/B test most often?

15. ASO

16. ASO

17. ASO
What is Trending now?
Is there any best practices in terms of Graphic ASO?

18. ASO

19. ASO

20. ASO

21. ASO

22. ASO

23. ASO: Localization
Photo Collage by InShot, Google Play
https://play.google.com/store/apps/details?id=photocollage.photoeditor.collagemaker&hl=es
US Market Portuguese Market Japanese Market

24. ASO: QUIZ
VS
Family Hotel by PlayFlock, Spain (Local: es-ES), Google Play
https://play.google.com/store/apps/details?id=com.playflock.family.hotel.story.home.mansion.puzzle.garden.decoration

25. ASO: QUIZ
VS
Family Hotel by PlayFlock, Spain (Local: es-ES), Google Play
https://play.google.com/store/apps/details?id=com.playflock.family.hotel.story.home.mansion.puzzle.garden.decoration
+24% for Current CR

26. ASO: QUIZ
VS
Family Hotel by PlayFlock, the US market (Local: en-US), Google Play
https://play.google.com/store/apps/details?id=com.playflock.family.hotel.story.home.mansion.puzzle.garden.decoration

27. ASO: QUIZ
+13% for Current CR
VS
Family Hotel by PlayFlock, the US market (Local: en-US), Google Play
https://play.google.com/store/apps/details?id=com.playflock.family.hotel.story.home.mansion.puzzle.garden.decoration

28. ASO: QUIZ
VS
+17,5% for Current CR
Family Hotel by PlayFlock, the US market (Local: en-US), Google Play
https://play.google.com/store/apps/details?id=com.playflock.family.hotel.story.home.mansion.puzzle.garden.decoration

29. ASO: QUIZ
VS VS
Family Hotel by PlayFlock, the US market (Local: en-US), Google Play
https://play.google.com/store/apps/details?id=com.playflock.family.hotel.story.home.mansion.puzzle.garden.decoration

30. ASO: QUIZ
VS VS
Family Hotel by PlayFlock, the US market (Local: en-US), Google Play
https://play.google.com/store/apps/details?id=com.playflock.family.hotel.story.home.mansion.puzzle.garden.decoration
+42% for current CR - Absolute Leader

31. ASO

32. ASO: Trends ?

33. ASO: Trends ?

34. ASO Analytics
Social Quantum, Megapolis
https://play.google.com/store/apps/details?id=com.socialquantum.acityint&hl=en

35. ASO: Summing app the trends
No Universal Strategy on how to 'optimize' any graphic asset =>
only A/B Testing
• Importance of Graphic is increasing
• Localization & Adaptation - Win & Win tactic
• More details instead Personalization and focusing on character (for some
categories)
• B/A , AA/BB tests to prove the results
• There are trends on each app category

36. 3. ASO
ASO Consulting
ASO advices, support & reports
appfollow.io/asoconsulting

37. 3. ASO
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